商務英語閱讀

內(nèi)容概要

經(jīng)濟貿(mào)易的蓬勃發(fā)展為我國高校商務英語專業(yè)建設提供了難得的機遇，也提出了更多的挑戰(zhàn)。為了更好地推動商務英語本科專業(yè)的發(fā)展，對外經(jīng)濟貿(mào)易大學出版社組織編寫了這套“全國應用型本科商務英語系列規(guī)劃教材”。    面對經(jīng)濟全球化和中國加入WT0之后社會對人才需求的新形勢，高等院校本科商務英語的人才培養(yǎng)應該定位在“培養(yǎng)德、智、體、美、勞全面發(fā)展，英語語言基礎扎實，具有較強的英語交際能力，具備基本的商務與文秘知識和業(yè)務能力，知識面寬，具有創(chuàng)新精神，知識、能力、素質(zhì)協(xié)調(diào)統(tǒng)一，面向經(jīng)貿(mào)、外事、涉外企業(yè)、跨國公司、教育等行業(yè)，能從事國際商務策劃、國際商務談判、國際貿(mào)易、國際金融、國際市場營銷、高級商務翻譯、教學、科研及管理工作的高級應用型專門人才”。本系列教材從當前形勢需求出發(fā)，力求培養(yǎng)具有扎實的英語基本功，掌握國際商務基礎理論和知識，善于跨文化交流與溝通，能適應經(jīng)濟全球化，具備國際競爭力的復合型英語人才。    本套“全國應用型本科商務英語系列規(guī)劃教材”適用于全國應用型本科院校商務英語專業(yè)、英語專業(yè)的商務／應用／外貿(mào)英語方向以及財經(jīng)類專業(yè)的學生，內(nèi)容包括《商務英語聽說》、《商務英語閱讀》、《商務英語寫作》、《商務英語函電》、《商務英語翻譯》、《國際商務制單》和《國際貿(mào)易理論與實務(英文版)》等。

書籍目錄

Part One  International Trade　Unit 1  General Introduction to International Trade　Unit 2  WTO　Unit 3  Delivery Terms　Unit 4  Letter of Credit  Part Two  Business Management　Unit 5  General Introduction to MNC　Unit 6  Marketing Management　Unit 7  HR Management　Unit 8  Chief Executive OfficerPart Three  International Finance and Investment　Unit 9  International Finance　Unit 10  Securities Market  　Unit 11  Insurance Industry  　Unit 12  Hospitality IndustryPart Four  Economy and Society　Unit 13  Olympics and Expo　Unit 14  Economy and Environment　Unit 15  Educational Services Industry　Unit 16  Intellectual Property

章節(jié)摘錄

　　Lipsey points to other instances in which a companys investment abroad provides benefits at home. For example, investing in a particular country may give a company access to markets that it would not be able to penetrate with a domestic operation alone. This has the effect of increasing the companys exports overall, the benefits of which accrue to domestic operations. In addition, having operations abroad can shield a company from the damaging effects of currency fluctuations and tradeinhibiting tax policies in the home country. In both instances, the foreign investment could end up protecting jobs at home by strengthening the parent company.　　Overall, Lipsey argues its not always or even often the case that an investment in production abroad "substitutes" for or displaces what would otherwise be production capacity at home. Looking at exports alone, Lipsey notes that economists have found more evidence associating foreign investments with an increase in home country exports than a decrease. Even in Europe —— where rising unemployment in proximity to an increase in foreign investment lead to suspicions that the two were related Lipsey notes that economists found foreign investment was more likely to boost ratherthan to reduce the host countrys exports.　　As for its effect on the foreign country, again, Lipsey finds little, if any, support for the anti-globalization gospel. For example, considering the charge that foreign investment leads to depressed wages and thus exploits "host country" workers ,Lipsey finds that the opposite is true. "Within host countries it has been abundantly shown that foreign-owned firms pay higher wages than domestically-owned firms,"he writes. Lipsey notes that foreign firms tend to be in "higher wage sectors," generally hire "better educated and more qualified workers" than locally owned firms, and "tend to be larger and more capital intensive."

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