商貿(mào)英語會話

內(nèi)容概要

本書是一本中級口語教材，適合高職高專商務(wù)英語專業(yè)(國貿(mào)方向)和經(jīng)貿(mào)類專業(yè)英語會話學習和實際操作。本教材圍繞國際貿(mào)易活動的主要環(huán)節(jié)，以工作過程為導向，密切結(jié)合語言和實務(wù)，提供與典型任務(wù)相關(guān)的知識和會話材料以及實用多樣的訓練。通過對本教材的學習和訓練，學生將系統(tǒng)地掌握在對外貿(mào)易和商務(wù)交流工作過程中各主要環(huán)節(jié)的英語會話基本策略和技巧，達到較為熟練和規(guī)范地使用英語進行一般商務(wù)接待和貿(mào)易接洽的能力。

書籍目錄

Unit One  Establishing Relationship  1.1  Trade Fair  1.2  Making Contact on the PhoneUnit Two  Receiving the Foreign Guest  2.1  Meeting at the Airport  2.2  Accommodation and DinnersUnit Three  Introducing Company and Products  3.1  Company Introduction  3.2  A Factory TourUnit Four  Negotiating(I)  4.1  On Inquiry and Offer  4.2  On Quality and QuantityUnitFive  Negotiating (II)  5.1  On Price  5.2  On Terms of PaymentUnitSix Negotiating (III)  6.1  On Packing and Marking  6.2  On Shipment and Delivery  6.3  On Insurance and ClaimUnit Seven  Concluding the Business  7.1  Signing the Contract  7.2  Saying Farewell and Seeing OffUnit Eight  Performing the Contract  8.1  Letter of Credit  8.2  Shipment and Delivery  8.3  Claims and SettlementKeys to the ExercisesReferences

章節(jié)摘錄

　　Tips for Telephone Etiquette：　　1. A warm， friendly， professional greetes includes company names， dept.　name （ifappropriate） and the persons name who answers the call. It is suggested that the greeting end witha helpful statement that assures the caller you are willing to help.　　2. One of the most important techniques in telephone etiquette is to actively listen to thecustomer. Listen for both the content as well as the intent. Usually the customer tells you both inhis/her opening statement. By listening actively to the customers opening comments， you canthen respond with a statement that assures the customer you heard.　　3. Ask permission to place a caller on hold and get the callers attention when you return.Most of us can remember all too clearly a time when we were placed on eternal hold and wonderedif we had been forgotten. A simple rule to remember： call the customer by name when you returnto the line and wait for her to respond， then continue.　　4. All companies have their own set of rules and terminology. These can sometimes beperceived as hot buttons for some customers as most of us do not want to hear quotes about whatyou can and cannot do from the company manual.　　5. If you know you cant do what the customer is asking， just tell him/her what you can do.There are usually alternatives that a customer will be willing to accept， if you just take time tooffer ！　　6. Since you are not face-to-face， the most important measure of good communication in thiscase is voice quality and tone. Keep it positive and enthusiastic. Remember， the image thecustomer has of the person who is answering your companys phone is the image the customer hasof your.　　7. Before the caller hangs up， make sure your customer service associate has expressed sincere gratitude for the customers patronage.　　8. Run an extra mile for every customer —— every time ！ Take time to extend yourself in some way to make a positive， lasting impression on the customer.

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