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內(nèi)容概要

　　改革開放三十年以來，我國綜合國力顯著提升，經(jīng)濟對外開放與融合的程度不斷加深。大型企業(yè)向國際化管理模式的轉(zhuǎn)變以及工商企業(yè)走出去戰(zhàn)略的實施，對商務(wù)英語專業(yè)人才培養(yǎng)模式提出了更高的要求。從外語教育的角度來看，不僅要培養(yǎng)學(xué)生具有扎實的語言基本功底，同時還要培養(yǎng)他們具備較強的跨文化交際能力。閱讀是語言學(xué)習(xí)者最重要的信息輸入形式之一。本教材選擇西方主流經(jīng)濟類媒體的相關(guān)報道，使學(xué)生在了解當(dāng)今世界所發(fā)生的各類商務(wù)事件的同時，提高其對商務(wù)英語語言的理解和應(yīng)用能力。本教材取材新穎、語篇精煉、主題多樣、難度適中。各單篇幅字?jǐn)?shù)約為6000字左右，內(nèi)容涉及經(jīng)濟、金融、貿(mào)易、管理、投資、科技、環(huán)保等主題，便于學(xué)習(xí)者從多個視角理解現(xiàn)實經(jīng)濟社會運行狀況?！　”窘滩牡木帉懺O(shè)計以學(xué)習(xí)者的需求為出發(fā)點，重在培養(yǎng)學(xué)習(xí)者的語言應(yīng)用能力。在編寫結(jié)構(gòu)上，本教材由單元語篇、詞匯、內(nèi)容注釋、練習(xí)四部分組成。答案可從書后教學(xué)支持說明索取。詞匯編排分為一般逾越難句障礙、更好地把握整個語篇意義。為鞏固所學(xué)內(nèi)容，課文后配有形式多樣的練習(xí)，包括問題回答、選詞填空、術(shù)語與語義配對、選句填空和小組發(fā)言。練習(xí)的目的是既要學(xué)習(xí)者掌握所學(xué)語言基本技能，同時還要使其利用所學(xué)內(nèi)容以口頭表達(dá)的方式來展示綜合語言運用能力。書后配有相關(guān)單元練習(xí)答案，以備參考。

作者簡介

　　張海森，現(xiàn)為對外經(jīng)濟貿(mào)易大學(xué)英語學(xué)院副教授，美國密西根州立大學(xué)訪問學(xué)者。主要講授《國際商務(wù)禮儀》、《高級商務(wù)英語閱讀》、《高級商務(wù)英語寫作》、》高級商務(wù)英語聽說》以及《計算機輔助商務(wù)英語教學(xué)》等課程。主要研究方向為跨國企業(yè)文化、應(yīng)用語言學(xué)、計算機輔助語言學(xué)習(xí)、現(xiàn)代技術(shù)環(huán)境下的教師發(fā)展等。曾發(fā)表學(xué)術(shù)論文多篇并多次參加在美國和香港舉行的國際學(xué)術(shù)會議。

書籍目錄

Chapter 1　Wall Street Reels, NYC Braces for Tough EconomyChapter 2　Chief Struggles to Revive Merrill LynchChapter 3　Out of the Frying PanChapter 4　A Capital Crunch Is Coming If Cash Calls Arent Speeded UpChapter 5　Confidence Ebbs for Bank Sector and Stocks FallChapter 6　Slowing Economy Gives Way to Global Role ReversalsChapter 7　The Wild Green YonderChapter 8　Lets Hope Its Over SoonChapter 9　Fearless Prospecting in a Changing EconomyChapter 10　The Doha Round... and Round... and RoundChapter 11　Bartering Expands in the Internet AgeChapter 12　The Meaning of Bill GatesChapter 13　In Surprise, 2 Tech Titans DisappointChapter 14　Boom Times Take Root in DubaiChapter 15　Big Business Shows Politicians How the PlanetCan Be Saved

章節(jié)摘錄

　　John A. Thain never said that turning around Merrill Lynch would be easy. "We have not seen the bottom," he declared in December, when he took the reins of the troubled Wall Street giant.　　But not even Mr. Thain expected Merrill, the nations largest brokerage firm, to go downhill so fast or so far. On Thursday, Merrill reported its fourth consecutive quarterly loss, a $ 4.9 billion deficit that exceeded even the most pessimistic forecasts.　　The numbers are staggering. During the past 12 months, Merrill, known for its "Thundering Herd" of stockbrokers, has lost about $192 billion, which works out to about $52 million a day. It suffered $9.7 billion of write-downs in its latest quarter, bringing its charges to more than $41 billion since the credit crisis first flared last summer.　　It is quite a comedown for Mr. Thain, 53, who won praise for revitalizing the embattled New York Stock Exchange before taking the top job at Merrill.　　The firms problems underscore how bankers and policy makers are struggling to contain the damage to the financial system and the broader economy caused by the collapse of housing-related debt.　　"Im generally a very optimistic guy, but this is as difficult a market environment as Ive seen in my entire career," Mr. Thain said in an interview Thursday evening.

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