國際商務(wù)函電輔導(dǎo)用書

內(nèi)容概要

隨著世界經(jīng)濟(jì)的飛速發(fā)展，國際交流的廣泛化和多樣化的步伐不斷加快，為了適應(yīng)新形勢的發(fā)展和用人單位對從業(yè)人員的要求，本課程要打破傳統(tǒng)的外語教學(xué)理念，大膽改革以語言知識點為主要教學(xué)內(nèi)容的教學(xué)目標(biāo)為以培養(yǎng)具有較強的英語實用能力+扎實涉外專業(yè)知識的外語人才為主要目標(biāo)，以適應(yīng)我國加入WTO后對涉外人才的需求，使學(xué)生不僅懂得外貿(mào)英文函電的基本知識，并能熟練地加以運用。    本書的編寫正是在上述前提下應(yīng)運而生。它是對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社“新基點全國高職高專商務(wù)英語系列規(guī)劃教材”之一。編寫中按照教育部《關(guān)于加強高職高專教育教材建設(shè)的若干意見》的要求，本著理論知識“必須、夠用”為度、以“加強實踐教學(xué)環(huán)節(jié)、注重學(xué)生職業(yè)能力培養(yǎng)”等宗旨，和“細(xì)化教學(xué)目標(biāo)為應(yīng)知、應(yīng)會目標(biāo)”的原則進(jìn)行編寫。        編寫內(nèi)容結(jié)構(gòu)：本書參照外貿(mào)業(yè)務(wù)實際結(jié)合教學(xué)規(guī)律共分為4大模塊15個單元，內(nèi)容編排按照外貿(mào)業(yè)務(wù)操作步驟、由淺人深：模塊一（M1）：商務(wù)函電知識；模塊二（M2）：外貿(mào)洽談業(yè)務(wù)；模塊三（M3）：外貿(mào)合同執(zhí)行；模塊四（M4）：綜合技能實訓(xùn)。每個單元編寫又具體分為5個模塊環(huán)節(jié)：即重難點提示，商務(wù)背景鏈接，樣信參考譯文，課文練習(xí)答案，技能訓(xùn)練。        編寫特色：（1）模塊式編寫，（2）應(yīng)知知識與應(yīng)會能力結(jié)合的學(xué)習(xí)目標(biāo)（3）融英語語言能力運用與外貿(mào)業(yè)務(wù)知識和相關(guān)單證內(nèi)容（4）時代性。本書集知識性，實踐性，趣味性于一體。編寫重點突出，內(nèi)容新穎，簡明扼要，科學(xué)有趣，易學(xué)易練。

書籍目錄

Module 1  Basic Knowledge of Business Communications　Unit 1  Basic Knowledge of Business CommunicationsModule 2 Negotiation Procedure of Foreign Trade　Unit 2  Establishment of Business Relations　Unit 3 Enquiry　Unit 4 Offer　Unit 5  Counteroffer　Unit 6  Acceptance and OrderModule 3 Execution of Foreign Trade Contracts　Unit 7  Business Contract　Unit 8 Paymem　Unit 9 Letter of Credit　Unit 10 L/C Examination and Amendment　Unit 1  Shipment　Unit 12  Insurance　Unit 13 Packing　Unit 14 Complmnts and ClaimsModule 4 Integrated Skills Practice　Unit 15  Integrated Business Negotiation Skills Practice附錄1  國際商務(wù)函電常用表達(dá)縮寫匯總附錄2  國內(nèi)常見各類商品進(jìn)出口公司名稱匯總附錄3　常見中國駐外機構(gòu)名稱匯總附錄4　常見貿(mào)易會名稱匯總參考答案參考文獻(xiàn)

章節(jié)摘錄

　　V. Business Letters Translation Skills Training.　　Dear Sir or Madam：　　Thank you for your letter of 20 December， 2008. We are disappointed to hear that our price for Dahu cigarette lighters is too high for you to work on. You mention that Japanese goods are being offered to you at a price approximately 10% lower than that quoted by us.　　We accept what you say， but we are of the opinion that the quality of the other makes does not measure up to that of our products.　　Although we are keen to do business with you， we regret that we cannot accept you counteroffer or even meet you half way.　　The best we can do is to reduce our previous quotation by 2%. We trust that this will meet with your approval We look forward to hearing from you.　　Yours faithfully，　　VI. Writing Skills Training.　　You are asked to write a letter to a foreign company to make a counteroffer. The letter should cover at least the following points：　　1. Your desire to do the business with the seller　　2. Your opinion on the price offered by the seller　　3. Whats the acceptable price for your company？

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