商務(wù)英語(yǔ)

前言

　　全球化時(shí)代，商務(wù)英語(yǔ)進(jìn)入了全面發(fā)展時(shí)期。2007年，教育部批準(zhǔn)對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)首次設(shè)立商務(wù)英語(yǔ)本科專業(yè)。2008年，全世界遭受了罕見的金融危機(jī)，這一切對(duì)商務(wù)英語(yǔ)的人才培養(yǎng)提出了前所未有的嚴(yán)峻挑戰(zhàn)?！渡虅?wù)英語(yǔ)》在這樣一個(gè)大背景下誕生了。本套教材融合了中西方對(duì)語(yǔ)言教學(xué)的不同理念與方法，將語(yǔ)言學(xué)習(xí)、語(yǔ)言使用、人文素養(yǎng)和商務(wù)知識(shí)有機(jī)融合，充分調(diào)動(dòng)學(xué)生的積極性，在認(rèn)知和交際過(guò)程中提高英語(yǔ)水平，培養(yǎng)跨文化溝通能力、學(xué)習(xí)技能和研究能力。第l一2冊(cè)在商務(wù)環(huán)境下訓(xùn)練語(yǔ)言基本技能和交際功能，突出跨文化交際意識(shí)與技能培養(yǎng)；第3-4冊(cè)按不同話題為主線，結(jié)合商務(wù)環(huán)境下的交際活動(dòng)，深入討論相關(guān)話題，提高學(xué)生的跨文化商務(wù)交際能力?！　”窘滩木帉懖扇÷?、說(shuō)、讀、寫整合的思路，以聽說(shuō)導(dǎo)人，以閱讀為核心，圍繞閱讀課文進(jìn)行口頭和寫作訓(xùn)練；語(yǔ)言、商務(wù)與文化有機(jī)結(jié)合，知識(shí)與技能兼顧，人文素養(yǎng)與商務(wù)專業(yè)素質(zhì)并重，重在培養(yǎng)跨文化商務(wù)交際能力。本教材具有以下特點(diǎn)：　　★系統(tǒng)訓(xùn)練商務(wù)交際聽說(shuō)技能?！　　镪P(guān)注社會(huì)熱點(diǎn)問(wèn)題，啟發(fā)思考，培養(yǎng)分析問(wèn)題和解決問(wèn)題的能力。　　★將技能訓(xùn)練與商務(wù)情景結(jié)合，為掌握商務(wù)知識(shí)與業(yè)務(wù)技能打好基礎(chǔ)?！　”窘滩墓?冊(cè)，每?jī)?cè)共16個(gè)單元，教師可以按照教學(xué)計(jì)劃，每周完成一個(gè)單元，每單元包括2個(gè)課時(shí)，部分內(nèi)容可刪減或擴(kuò)展。每單元分為5個(gè)部分：1）準(zhǔn)備活動(dòng)：引入話題、輸入主要語(yǔ)言點(diǎn)等；2）聽力訓(xùn)練：進(jìn)入話題、輸入語(yǔ)言點(diǎn)、訓(xùn)練聽力技巧；3）閱讀理解：學(xué)習(xí)閱讀策略及訓(xùn)練閱讀技能、輸入語(yǔ)言點(diǎn)、知識(shí)點(diǎn)；4）口筆頭練習(xí)：根據(jù)以上輸入操練；5）補(bǔ)充練習(xí)活動(dòng)：包括多種形式的擴(kuò)展練習(xí)。也可根據(jù)學(xué)生的水平、課時(shí)量和教學(xué)重點(diǎn)靈活掌握和使用各階段的任務(wù)。

內(nèi)容概要

　　本套綜合教程融合了中西方對(duì)語(yǔ)言教學(xué)的不同理念與方法，將語(yǔ)言學(xué)習(xí)、語(yǔ)言使用、人文素養(yǎng)和商務(wù)知識(shí)有機(jī)融合，充分調(diào)動(dòng)學(xué)生的積極性，在認(rèn)知和交際過(guò)程中提高英語(yǔ)水平，培養(yǎng)跨文化溝通能力、學(xué)習(xí)技能和研究能力。第1-2冊(cè)在商務(wù)環(huán)境下訓(xùn)練語(yǔ)言基本技能和交際功能，突出跨文化交際意識(shí)與技能培養(yǎng)；第3-4冊(cè)以不同話題為主線，結(jié)合商務(wù)環(huán)境下的交際活動(dòng)，深入討論相關(guān)話題，提高學(xué)生的跨文化商務(wù)交際能力?！　”緝?cè)編寫采取聽、說(shuō)\讀、寫整合的思路，以聽說(shuō)導(dǎo)入，以閱讀為核心，圍繞閱讀課文進(jìn)行口頭和寫作訓(xùn)練；語(yǔ)言、商務(wù)與文化有機(jī)結(jié)合，知識(shí)與技能兼顧，人文素養(yǎng)與商務(wù)專業(yè)素質(zhì)并重，重在培養(yǎng)跨文化商務(wù)交際能力。

書籍目錄

Unit 1 Interpersonal RelationshipsUnit 2 Economics in Our LifeUnit 3 On the Wrong Side of LawUnit 4 Gender andRolesUnit 5 Food and HealthUnit 6 TravellingUnit 7 SportsUnit 8 EntertainmentsUnit 9 The Business WorldUnit 10 Getting a JobUnit 11 Marketing and AdvertisingUnit 12 SalesUnit 13 MannersUnit 14 Green IssuesUnit 15 Comparing CulturesUnit 16 Education

章節(jié)摘錄

　　This trade-off is nicely illustrated in the evolution of automobile features. I bought myfirst car in the spring of 1961, when I was a high school junior. The classified ad that led meto it read something like this：1955 Pontiac Chieftain two-door, V8, radio, heater, stickshift, $ 375 or best offer.Today, of course, all cars have heaters, but in 1955 they wereoptional. Many cars sold in South Florida, where I lived, did not have them. Even there,however, a heater would have been nice on at least a few days each winter. But incomeswere much lower then, and many buyers were willing to forgo that luxury to get a slightbreak on price. At that time, a manufacturer that offered only cars with heaters would haverisked losing business to rivals that offered cheaper models without them.　　As incomes rose, however, the number of consumers willing to endure winters chill tosave a few dollars steadily diminished. Once the demand for cars without heaters fell below acertain point, dealers no longer wanted to keep them in showrooms. They would have beenable to supply them as higher-priced, custom orders, but clearly no one would pay extra forthe option of doing without a heater. Eventually cars without heaters disappeared.　　My Pontiacs V8 engine was a common choice of car buyers in 1955, when the onlyother widely available option was a six-cylinder engine. The benefit of the V8 was that itprovided noticeably better acceleration than the six. Its cost, in addition to its higherpurchase price, was that it consumed a little more fuel. But gasoline was still cheap in thosedays.

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