高級(jí)商務(wù)英語(yǔ)聽(tīng)說(shuō)

前言

　　《商務(wù)英語(yǔ)聽(tīng)說(shuō)》共分初、中、高三級(jí)，每級(jí)一冊(cè)，每?jī)?cè)十六單元。教材選材涉及到商務(wù)領(lǐng)域的常見(jiàn)話題，包括商務(wù)接待、面試、產(chǎn)品介紹、商務(wù)談判、廣告、國(guó)際貿(mào)易等各個(gè)方面，為學(xué)習(xí)者提供了大量真實(shí)、生動(dòng)的英語(yǔ)素材，使學(xué)習(xí)者在提高英語(yǔ)聽(tīng)說(shuō)技能的同時(shí)也涉獵國(guó)際商務(wù)知識(shí)?！　”咎捉滩牡木帉懸哉鎸?shí)性為原則，很多材料來(lái)自國(guó)外財(cái)經(jīng)報(bào)刊和外企的真實(shí)語(yǔ)言交流素材，內(nèi)容涉及到真實(shí)的公司業(yè)務(wù)及人物，工作場(chǎng)景下的真實(shí)交流，有較強(qiáng)的實(shí)用性和專業(yè)性。該教材語(yǔ)言地道，聽(tīng)、說(shuō)訓(xùn)練交替進(jìn)行，使得兩項(xiàng)互相促進(jìn)，共同長(zhǎng)進(jìn)。本教材得另一大特點(diǎn)就是語(yǔ)言技能的訓(xùn)練與商務(wù)知識(shí)有機(jī)結(jié)合。交際任務(wù)以真實(shí)的商務(wù)交際情景為參照，鼓勵(lì)學(xué)習(xí)者在完成交際任務(wù)的過(guò)程中運(yùn)用所學(xué)語(yǔ)言知識(shí)，提高交際能力，熟悉商務(wù)知識(shí)。而且任務(wù)設(shè)計(jì)盡可能與學(xué)習(xí)者的經(jīng)歷直接或間接相關(guān)，通過(guò)商務(wù)場(chǎng)景對(duì)話、角色扮演等豐富多樣的活動(dòng)讓學(xué)習(xí)者參與其中，增加了學(xué)習(xí)的意義?！　”咎捉滩目勺鳛榇髮W(xué)英語(yǔ)專業(yè)及英語(yǔ)相關(guān)專業(yè)的學(xué)生學(xué)習(xí)商務(wù)英語(yǔ)的材料，也可作為任何專業(yè)對(duì)商務(wù)英語(yǔ)有興趣的學(xué)生選修課使用教材。初級(jí)適合大學(xué)一年級(jí)學(xué)生或有一定基礎(chǔ)的學(xué)習(xí)者使用，中級(jí)適合大學(xué)二年級(jí)或有中等基礎(chǔ)的學(xué)習(xí)者使用，高級(jí)可供大學(xué)、三、四年級(jí)或有較高英語(yǔ)水平的學(xué)習(xí)者使用。建議2到3課時(shí)學(xué)習(xí)一個(gè)單元?！　∵@套教材也為社會(huì)上廣大的商務(wù)英語(yǔ)愛(ài)好者提供學(xué)習(xí)材料，對(duì)提高學(xué)習(xí)者的聽(tīng)、說(shuō)能力將有幫助，對(duì)于從事商務(wù)工作和即將從事商務(wù)工作的人，本教材有助于他們提高英語(yǔ)交際能力，并提供實(shí)用性的商務(wù)知識(shí)。

內(nèi)容概要

《商務(wù)英語(yǔ)聽(tīng)說(shuō)》共分初、中、高三級(jí)，每級(jí)一冊(cè)，每?jī)?cè)十六單元。教材選材涉及到商務(wù)領(lǐng)域的常見(jiàn)話題，包括商務(wù)接待、面試、產(chǎn)品介紹、商務(wù)談判、廣告、國(guó)際貿(mào)易等各個(gè)方面，為學(xué)習(xí)者提供了大量真實(shí)、生動(dòng)的英語(yǔ)素材，使學(xué)習(xí)者在提高英語(yǔ)聽(tīng)說(shuō)技能的同時(shí)也涉獵國(guó)際商務(wù)知識(shí)。本書(shū)為教師用書(shū)，等級(jí)為高級(jí)。

書(shū)籍目錄

Unit 1  AccountingUnit 2  Financial ManagementUnit 3  InvestmentUnit 4  Business CreditUnit 5  Company GrowthUnit 6  Customer ServiceUnit 7  Corporate GovernanceUnit 8  Marketing StrategiesUnit 9  Marketing AbroadUnit l0  Employee MotivationUnit 11  Merger and AcquisitionUnit 12  The New EconomyUnit 13  GlobalizationUnit 14  InsuranceUnit 15  Business EthicsUnit 16  Cost Management

章節(jié)摘錄

　　There are 5 key principles to think about when investing.　　Firstly， start early and invest regularly. The earlier you start investing， the more opportunity your investment has to grow through compounding which means you generate earnings on earlier earnings. Investing regularly also helps to smooth out the costs of investing in rising and falling markets.　　Secondly， set your investment goals. Prepare a current budget to help you assess your current financial situation. Then select the most appropriate investments for you， determine how much you can afford to invest and have a tried and tested way to stick to your regular investment plan. A financial planner can help you through the process of preparing a financial plan， including goals， budget， risk profile and timeframe， as well as recommending a range of investment strategies tailored to your situation.　　Thirdly， diversify your investments. Simply put， diversification is about lowering the level of risk across your investment portfolio by spreading your investment across a number of assets. In a way， it has a smoothing effect： you wont get the huge gains， but nor should you experience the big losses.　　Fourthly， you should know about "timing the market". "Timing the market" is where you try to buy when the market is low and sell when it is high. However， anticipating the top and bottom of the market can be extremely difficult. In practice， many who try to time the market end up worse off.　　Lastly， you need to strike a comfortable balance between the level of risk you are prepared to accept and your desired level of return. Usually， investments with the highest potential returns tend to also have the highest risk. As a general rule， the longer the timeframe you can invest for， the more risk you can afford to take.

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