商務(wù)溝通

前言

21世紀(jì)的中國(guó)，是繁榮的中國(guó)，騰飛的中國(guó)。今天的中國(guó)企業(yè)面臨的是整個(gè)世界。隨著中國(guó)經(jīng)濟(jì)的迅速發(fā)展，中國(guó)對(duì)外商務(wù)交往會(huì)越來(lái)越頻繁。我們所面對(duì)的對(duì)手不僅是與自己水平相當(dāng)?shù)膰?guó)內(nèi)企業(yè)，而且可能是來(lái)自發(fā)達(dá)國(guó)家的跨國(guó)公司。因此，建立正確的溝通價(jià)值觀，營(yíng)造合作氛圍，了解科學(xué)溝通方法，建立良好的合作關(guān)系并系統(tǒng)地學(xué)習(xí)中西商務(wù)溝通方法和技巧已是當(dāng)務(wù)之急，成功地了解并做到這一點(diǎn)就必定會(huì)在激烈的競(jìng)爭(zhēng)中脫穎而出。本書為企業(yè)和仁人志士提供了這樣有利的學(xué)習(xí)機(jī)會(huì)。此書有以下兩個(gè)特點(diǎn)：一、內(nèi)容涵蓋較廣，難易結(jié)合。此書簡(jiǎn)述了溝通的定義、范圍和口語(yǔ)書面溝通的不同形式，特別對(duì)備忘錄和商務(wù)報(bào)告等書面溝通、談判和商務(wù)演說(shuō)等口語(yǔ)溝通以及學(xué)生感興趣的求職、面試溝通等環(huán)節(jié)做了詳盡的描述。為了讀者深入淺出地領(lǐng)會(huì)和學(xué)習(xí)，每節(jié)開篇都開列了學(xué)習(xí)目標(biāo)，讓讀者對(duì)整個(gè)章節(jié)有了初步認(rèn)識(shí)后，引導(dǎo)讀者細(xì)讀原文做深入探討。此外，課文還附有詞匯和術(shù)語(yǔ)的中文解釋以及對(duì)本章節(jié)提綱契領(lǐng)的小結(jié)。二、重點(diǎn)清晰突出，學(xué)以致用。本書簡(jiǎn)明介紹了商務(wù)溝通的相關(guān)理論，闡述了商務(wù)溝通的技能與知識(shí)；每個(gè)章節(jié)的最后還設(shè)有溝通實(shí)踐案例，讓學(xué)生或讀者在學(xué)習(xí)后進(jìn)行商務(wù)情景下的溝通實(shí)踐，體會(huì)用溝通理論解決問(wèn)題的樂(lè)趣。為了幫助讀者盡快進(jìn)入主題，每章節(jié)還安排了思考題或討論題，幫助他們?cè)谒伎己托袆?dòng)中理解和把握本章的內(nèi)容。本書共分為四大單元。第一單元是對(duì)溝通的簡(jiǎn)述，具體分為四個(gè)部分，即溝通基本概念、溝通過(guò)程、工作中的溝通和電子溝通的多種形式；第二單元為書面溝通，共有五個(gè)部分，分別介紹商務(wù)寫作風(fēng)格、商務(wù)寫作格式、肯定和否定信息的書面溝通、說(shuō)服信函以及備忘錄和商務(wù)報(bào)告；第三單元介紹聽(tīng)說(shuō)過(guò)程的溝通，共有三個(gè)部分，分別為聆聽(tīng)技巧、談判技巧和商務(wù)演說(shuō)；第四單元為就業(yè)溝通，有兩個(gè)部分，即個(gè)人簡(jiǎn)歷和求職面試。此外，每部分課文都包括學(xué)習(xí)目標(biāo)、課文、注釋以及詞匯、術(shù)語(yǔ)和小結(jié)；練習(xí)部分有課文問(wèn)題、討論和應(yīng)用；最后是案例分析。

內(nèi)容概要

　　本書共分為四大單元。第一單元是對(duì)溝通的簡(jiǎn)述，具體分為四個(gè)部分，即溝通基本概念、溝通過(guò)程、工作中的溝通和電子溝通的多種形式；第二單元為書面溝通，共有五個(gè)部分，分別介紹商務(wù)寫作風(fēng)格、商務(wù)寫作格式、肯定和否定信息的書面溝通、說(shuō)服信函以及備忘錄和商務(wù)報(bào)告；第三單元介紹聽(tīng)說(shuō)過(guò)程的溝通，共有三個(gè)部分，分別為聆聽(tīng)技巧、談判技巧和商務(wù)演說(shuō)；第四單元為就業(yè)溝通，有兩個(gè)部分，即個(gè)人簡(jiǎn)歷和求職面試。此外，每部分課文都包括學(xué)習(xí)目標(biāo)、課文、注釋以及詞匯、術(shù)語(yǔ)和小結(jié)；練習(xí)部分有課文問(wèn)題、討論和應(yīng)用；最后是案例分析。

作者簡(jiǎn)介

王燕希，對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)商務(wù)英語(yǔ)系副教授，曾赴美研修，多年來(lái)一直從事商務(wù)英語(yǔ)的教學(xué)工作。研究范圍有商務(wù)聯(lián)系學(xué)、商務(wù)修辭、廣告營(yíng)銷等，發(fā)表過(guò)不少有關(guān)論文。主要作品有《實(shí)用商務(wù)英語(yǔ)寫作大全一本通》、《廣告英語(yǔ)》、《融入美國(guó)——最新美國(guó)口語(yǔ)》、《商務(wù)溝通》

書籍目錄

Part One 0verview　Chapter 1 The Basics of Communication　溝通的概念　Chapter 2 The Communicafton Process　溝通過(guò)程　Chapter 3 Communication at the Workplace　工作中的溝通　Chapter 4 Forms of Electronic Communication：Merging Media　電子媒介溝通的多種形式Part Two Written Communication　Chapter 5 Business Writing Style  　商務(wù)英語(yǔ)的寫作風(fēng)格和特點(diǎn)　Chapter 6 Basic Format for Business Letters　商務(wù)信函的基本格式　Chapter 7 Writing with Positive and Negative Information　傳遞肯定和否定信息的信函　Chapter 8 Persuasive Writing　說(shuō)服性文稿　Chapter 9 Business Memos and Reports　商務(wù)備忘錄和報(bào)告　Chapter 10 Using Visual Aid in Business Writing　商務(wù)寫作中的視圖輔助　Chapter 11 Developing Surveys and Questionnaries　調(diào)研報(bào)告和問(wèn)卷　Chapter 12 Electronic Communication　電子交流Part Three Listening and Talking　Chapter 13 Listening Skills  　聆聽(tīng)技巧　Chapter 14 Negotiation Skills  　談判技巧　Chapter 15 Business Presentation　商務(wù)陳述Part Four Employment Communication  　Chapter 16 The Employment Interview　求職面試　Chapter 17 Resumes and Cover Letters　簡(jiǎn)歷和說(shuō)明信

章節(jié)摘錄

插圖：Stimulates further communication and discussion.Leavitt and Mueller （1951） support the view that feedback increases the accuracy of themessage in the communication process. Although feedback increases the amount of timeneeded to send the message, both sender and receiver need feedback. Senders check that thereceiver's understanding of the message is correct by asking the receiver to rephrase what hasbeen said and indicating their agreement or disagreement. Feedback is important to the senderbecause it lets them determine how the message is being received and helps the receiver tounderstand the message.Feedback can help or hinder the message and the communication climate. In theworkplace most people communicate face-to-face with their leaders,supervisors andcolleagues so the ability to provide appropriate feedback can assist the development ofeffective working relationships.（5） Communication channelA communication channel is the means or technique used to signal or convey a message for example, a conversation, letter, telephone call, email or television program. Some times these channels are internal to the organization; other channels are outside the organization andare thus external channels. An appropriate channel suits the communication purpose, theneeds of the sender, the message and the needs of the receiver, Different lines or channels ofcommunication are used inside, an organization.Horizontal channels operate between colleagues at the same level within the organization's stru6ture, while vertical channels movecommunication up and down between different levels in the organization. These horizontaland vertical flows are discussed later.（6） ContextContext is the situation or setting within which communication takes place, or thecircumstances that surround a particular piece of communication. Devito （1989） identifiesthree dimensions in the context —— physical, social-psychological and the temporal. Thephysical environment contains the tangible or concrete items in the environment. The roles,norms and morals of the society make up the social-psychological dimension. The temporaldimension describes the time history as well as the position of the communication in thesequence of events.

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《商務(wù)溝通(英文版)》：新基點(diǎn)全國(guó)高等院校商務(wù)英語(yǔ)專業(yè)本科系列規(guī)劃教材·商務(wù)知識(shí)子系列

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