商務(wù)英語寫作實(shí)訓(xùn)

前言

　　隨著全球經(jīng)濟(jì)的發(fā)展和市場化的運(yùn)作，英語作為國際貿(mào)易用語變得越來越重要。尤其是我國加入WTO之后外貿(mào)業(yè)務(wù)的日益增長，對國際商貿(mào)從業(yè)人員的商務(wù)書面溝通能力提出了更高的要求。其適用范圍涵蓋公司之間、公司與客戶之間，以及公司內(nèi)部成員之間的各種場合和層面，其表現(xiàn)形式包括小至一張賀卡，大到一份商務(wù)報告的構(gòu)思和書寫，其所用技能涉及語言邏輯、詞匯表達(dá)等多種書面溝通技巧?！渡虅?wù)英語寫作實(shí)訓(xùn)》正是為了探索如何高效便捷地提升學(xué)生的商務(wù)英語寫作綜合能力而推出的。　　對于在校學(xué)生而言，“商務(wù)英語寫作實(shí)訓(xùn)”一般以“基礎(chǔ)英語寫作”后續(xù)課程的形式出現(xiàn)?！盎A(chǔ)英語寫作”注重培養(yǎng)學(xué)生如何用英文正確、清楚、符合邏輯地表達(dá)思想。而“商務(wù)英語寫作實(shí)訓(xùn)”則在此基礎(chǔ)上，強(qiáng)調(diào)培養(yǎng)學(xué)生如何在國際商貿(mào)環(huán)境中，以書面形式有效地溝通和解決實(shí)際問題。作為面向高職高專學(xué)生的教材，《商務(wù)英語寫作實(shí)訓(xùn)》以教育部高教司16號文件精神為指導(dǎo)，以教學(xué)項(xiàng)目為導(dǎo)向，以教學(xué)任務(wù)為驅(qū)動，力圖打破學(xué)生被動接受講解和模仿范文的傳統(tǒng)寫作教學(xué)模式，以商務(wù)背景下教師指導(dǎo)與學(xué)生自主學(xué)習(xí)相結(jié)合的教學(xué)方法，設(shè)計(jì)了由單項(xiàng)訓(xùn)練到綜合寫作的教學(xué)任務(wù)，旨在培養(yǎng)學(xué)生以需求為動力的自主學(xué)習(xí)能力和商務(wù)背景下的書面溝通能力。

內(nèi)容概要

根據(jù)目前高職教育提出的“工學(xué)結(jié)合，項(xiàng)目為中心，案例驅(qū)動教學(xué)，邊講邊練”為核心的理念，本教材著眼于提高學(xué)生實(shí)際操作能力和就業(yè)能力，采取模塊化、多案例、互動式、重實(shí)訓(xùn)的編寫方式，課程內(nèi)容以適度夠用為標(biāo)準(zhǔn)。     本書主要適用于全國高職高專院校英語專業(yè)的商務(wù)／應(yīng)用／外貿(mào)英語方向以及國際貿(mào)易或財(cái)經(jīng)類專業(yè)的學(xué)生。

書籍目錄

Part 1  Introduction  Chapter 1  An Introduction to Business WritingPart 2  Routine, Negative, and Persuasive Messages  Chapter 2   Company Introduction  Chapter 3   Invitations  Chapter 4   Inquiries and Replies  Chapter 5   Refusal Letters  Chapter 6   Letters for Complaints and Adjustments  Chapter 7   Sales LettersPart 3  Five Common Types  Chapter 8   Memos  Chapter 9   Emails  Chapter 10  Minutes  Chapter 11  Questionnaires  Chapter 12  Business ReportsPart 4  Communicating for Employment  Chapter 13  Job-Application Cover Letters  Chapter 14  ResumeReferences

章節(jié)摘錄

　　A complaint letter， also known as a claim， informs a business that an error has beenmade or that a defect has been discovered concerning a product or service. It also serves asa legal document notifying the recipient that a cotrection or adjustment is being requested.　　Writing a complaint letter or a claim is just one of the possible ways to show thatyou are dissatisfied or you feel you were mistreated by a business； others includekeeping silent and taking it as a bad luck， shouting out your anger on the phone ormaking a face-to-face encounter. While many complaints can be made via phone or inperson， a complaint letter usually indicates more formality and seriousness.　　The objective of a complaint letter is far more than releasing your dissatisfaction.You write a complaint letter for some more practical purposes， for example， requestingcompensation for or replacement of defective or damaged merchandise. If you deal withit tactfully， you can often get the requested action， especially if relatively small amountsare at stake. Otherwise， you are likely to receive no or delayed responses， which in turnwill bring you more dissatisfaction. Whether you are writing a complaint letter to a selleras an end user or to，a supplier as a seller， your purpose is the same， i.e. to express yourdissatisfaction about certain： problem derived from imperfect products or services and askfor solutions to the problem.　　To achieve your objective， you may frankly express your feeling about the problemwith all the angry words available to you. Or you may simply urge the recipientrepeatedly to take actions to solve the problem. Or you may provide all the necessaryfacts for solving the problem. However， in actual effects， your anger will only give therecipient more hesitation in responding， and your repeated urge alone will confuse therecipient about what is being complained of. What will get a better result is the facts thathelp the recipient locate the problem and find out a possible solution.

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