國(guó)際商務(wù)函電

出版時(shí)間:2009-6  出版社:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社  作者:劉惠玲,鄶軍 著  頁(yè)數(shù):244  

內(nèi)容概要

  《國(guó)際商務(wù)函電(第2版)》內(nèi)容涵蓋了書信結(jié)構(gòu),建立業(yè)務(wù)關(guān)系,詢盤、報(bào)盤和還盤,成交,支付方式,包裝,裝運(yùn),保險(xiǎn),索賠和理賠以及代理,投資,加工裝配貿(mào)易和補(bǔ)償貿(mào)易等其它貿(mào)易方式。在體例的安排上,該教材突出了技能培養(yǎng)。每章每課之首,概括闡述了本章的主要教學(xué)內(nèi)容、寫作技巧。全章課文學(xué)習(xí)結(jié)束后,又根據(jù)所學(xué)內(nèi)容特別設(shè)計(jì)了“技能訓(xùn)練”,目的是為學(xué)生創(chuàng)造仿真的模擬情景和條件,加大語(yǔ)言訓(xùn)練的比重和力度。通過(guò)技能訓(xùn)練加深學(xué)生對(duì)國(guó)際貿(mào)易業(yè)務(wù)環(huán)節(jié)的理解,提高其商務(wù)英語(yǔ)運(yùn)用的技能、技巧水平,使學(xué)生初步具備國(guó)際商務(wù)談判的能力。

書籍目錄

Chapter Ⅰ Establishment of Business RelationsIntroductionLesson 1 Seeking Business OpportunitiesLesson 2 Establishing Business RelationsLesson 3 Skill TrainingUseful Expressions on Establishment of Business RelationsAppendix The Layout of a Business LetterChapter Ⅱ Status InquiryIntroductionLesson 4 Status Inquiry and ReplyLesson 5 Skill TrainingUseful Expressions on Credit InquiriesChapter Ⅲ Enquiries and OffersIntroductionLesson 6 A First EnquiryLesson 7 A Specific EnquiryLesson 8 A Firm OfferLesson 9 A Non-Firm OfferLesson 10 Skill TrainingUseful Expressions on Enquiries and OffersChapter Ⅳ Counter-offersIntroductionLesson 11 A Counter-offer on ScooterLesson 12 A Reply to a Counter-offerLesson 13 Skill TrainingUseful Expressions on Counter-offersChapter Ⅴ ConclusionIntroductionLesson 14 An Initial OrderLesson 15 A Repeat OrderLesson 16 Confirmation of an OrderLesson 17 Offering SubstituteLesson 18 Sending an S/CLesson 19 Skill TrainingUseful Expressions on Conclusion of BusinessAppendix Specimen of Sales ConfirmationChapter Ⅵ PaymentIntroductionLesson 20 Asking for Payment by T/TLesson 21 Accepting D/P PaymentLesson 22 Declining D/A PaymentLesson 23Urging Establishment of L/CLesson 24 Amending L/C to Allow Partial Shipment or TransshipmentLesson 25 Asking for L/C AmendmentLesson 26 Asking for L/C ExtensionLesson 27 Skill TrainingUseful Expressions on PaymentAppendix Specimen of L/CChapter Ⅶ PackingIntroductionLesson 28 Shipping MarksLesson 29 Packing InstructionsLesson 30 Skill TrainingUseful Expressions on PackingChapter Ⅷ ShipmentIntroductionLesson 31Urging ShipmentLesson 32 Shipping AdviceLesson 33 Transshipment and Partial ShipmentLesson 34 Skill TrainingUseful Expressions on ShipmentAppendix Incoterms 2000Chapter Ⅸ InsuranceIntroductionLesson 35 Covering Insurance for the BuyerLesson 36 Asking for Excessive InsuranceLesson 37 Skill TrainingUseful Expressions on InsuranceChapter Ⅹ Complaints and ClaimsIntroductionLesson 38 Claim for Damaged GoodsLesson 39 Settlement of ClaimLesson 40 Declining a ClaimLesson 41 Skill TrainingUseful Expressions on Complaints and ClaimsAppendix Inspection ProceduresChapter Ⅺ AgencyIntroductionLesson 42 Intention of Granting AgencyLesson 43 Asking for Sole AgencyLesson 44 Decling a Request for AgencyUseful Expressions on AgencyAppendix Ⅰ.Compensation TradeⅡ.Processing TradeⅢ.Joint VentureⅣ.Invitation to BidUseful Expressions on Agency, Compensation Trade, Processing & Assembling Trade,Joint Venture and Invitation to Bid

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