商務(wù)英語(yǔ)閱讀輔導(dǎo)用書(shū)

前言

　　“新世界商務(wù)英語(yǔ)系列教材”是對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社與對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)、東北財(cái)經(jīng)大學(xué)、廣東外語(yǔ)外貿(mào)大學(xué)、上海財(cái)經(jīng)大學(xué)、上海對(duì)外貿(mào)易學(xué)院等院校聯(lián)手推出的一套面向不同層次的、涵蓋不同模塊的商務(wù)英語(yǔ)系列立體化教材?！　”咎捉滩拿嫦蛉齻€(gè)層次：研究生、本科和高職高專。研究生層次的商務(wù)英語(yǔ)適用于全國(guó)各高等院校商務(wù)英語(yǔ)方向以及財(cái)經(jīng)類專業(yè)的碩士研究生。整體思路貫徹《研究生英語(yǔ)教學(xué)大綱》和《考試大綱》，適應(yīng)全國(guó)研究生英語(yǔ)教學(xué)發(fā)展的新要求。本套全國(guó)高等院校研究生商務(wù)英語(yǔ)系列教材由閱讀教程、翻譯教程、寫(xiě)作教程、聽(tīng)說(shuō)教程以及配套多媒體課件組成。　　本科層次的商務(wù)英語(yǔ)教材適用于全國(guó)各高等院校英語(yǔ)專業(yè)的商務(wù)英語(yǔ)方向和國(guó)際貿(mào)易、國(guó)際經(jīng)濟(jì)、國(guó)際工商管理等商科專業(yè)的學(xué)生。

內(nèi)容概要

本書(shū)是“新世界商務(wù)英語(yǔ)系列教材”之一。該教材旨在提高學(xué)生的英語(yǔ)語(yǔ)言技能和加強(qiáng)商務(wù)專業(yè)知識(shí)實(shí)踐訓(xùn)練，使英語(yǔ)技能的訓(xùn)練與商務(wù)英語(yǔ)專業(yè)知識(shí)學(xué)習(xí)相結(jié)合，強(qiáng)化學(xué)生的英語(yǔ)基本功，提高學(xué)生熟練、準(zhǔn)確地進(jìn)行溝通與交流的能力；拓寬學(xué)生的知識(shí)面和國(guó)際化視野，這將對(duì)培養(yǎng)既精通英語(yǔ)語(yǔ)言知識(shí)與技能，又熟悉國(guó)際商務(wù)知識(shí)與技能的、跨語(yǔ)言、跨文化的復(fù)合型人才具有很大的幫助。

作者簡(jiǎn)介

王艷，北京外國(guó)語(yǔ)大學(xué)副教授，專用英語(yǔ)學(xué)院副院長(zhǎng)。多年從事英語(yǔ)教學(xué)、商務(wù)英語(yǔ)教學(xué)和研究工作。先后參與了“國(guó)家十一五規(guī)劃系列教材”《商務(wù)英語(yǔ)閱讀》與《商務(wù)英語(yǔ)口譯》；《全方位商務(wù)英語(yǔ)口語(yǔ)》；“新世界商務(wù)英語(yǔ)系列教材”《商務(wù)英語(yǔ)閱讀》等教材的編寫(xiě)。

書(shū)籍目錄

Chapter 1  Government and TradeChapter 2  Products and PricingChapter 3  Advertising and PublicityChapter 4  International Business CooperationChapter 5  Accounting and Financial ManagementChapter 6  Finance and SecuritiesChapter 7  Business EnvironmentChapter 8  Business StrategyChapter 9  Human Resource ManagementChapter 10  Operations Management and InnovationChapter 11  Information Technology and E-commerceChapter 12  Business Ethics and Corporate Social Responsibility

章節(jié)摘錄

　　Chapter 1　　Government and Trade　　Background Introduction　　In the post World War lI era the General Agreement on Tariffs and Trade, or GATT,was an agreement that prompted regular negotiations among a growing body of members toreduce tariffs (import taxes) on imported goods on a reciprocal basis. During each of theseregular negotiations, ( eight of these rounds were completed between 1948 and 1994 ),countries promised to reduce their tariffs on imports in exchange for concessions, or tariffs eductions, by other GATT members. When the most recent completed round was finished in1994, the member countries succeeded in extending the agreement to include liberalization romises in a much larger sphere of influence. Now countries would not only lower tariffs on oods trade, but would begin to liberalize agriculture and services market. They would liminate the many quota systems —— like the multi-fiber agreement in clothing —— that had prouted up in previous decades. And they would agree to adhere to certain mimimums an ards to protect intellectual property rights such as patents, trademarks and copy ights.The WTO was created to manage this system of new agreements, to provide a forum for egular discussion of trade matters and to implement a well-defined process for settling trade isputes that might arise among countries.

編輯推薦

　　《商務(wù)英語(yǔ)閱讀輔導(dǎo)用書(shū)》是本科層次的商務(wù)英語(yǔ)教材，適用于全國(guó)各高等院校英語(yǔ)專業(yè)的商務(wù)英語(yǔ)方向和國(guó)際貿(mào)易、國(guó)際經(jīng)濟(jì)、國(guó)際工商管理等商科專業(yè)的學(xué)生。

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