出版時(shí)間:2008-11 出版社:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社 作者:宓智瑛 頁(yè)數(shù):280
內(nèi)容概要
經(jīng)濟(jì)全球化及中國(guó)加入世界貿(mào)易組織給我們帶來(lái)巨大的挑戰(zhàn),這種挑戰(zhàn)不僅表現(xiàn)在我國(guó)企業(yè)在國(guó)際經(jīng)營(yíng)活動(dòng)中必須遵守國(guó)際商業(yè)規(guī)則與慣例,同時(shí)還要求我國(guó)從商人員及在校學(xué)生必須提升自己的專(zhuān)業(yè)知識(shí),學(xué)習(xí)國(guó)外先進(jìn)的管理技術(shù)、經(jīng)營(yíng)理念,熟悉國(guó)際商務(wù)活動(dòng)的行為規(guī)范,具有嫻熟的商務(wù)溝通技能,實(shí)現(xiàn)與國(guó)際市場(chǎng)的真正接軌,而所有這一切的最終實(shí)現(xiàn)在很大程度上取決于他們直接用外語(yǔ)獲取相關(guān)專(zhuān)業(yè)知識(shí)的能力和水平以及商務(wù)英語(yǔ)交際的技能。為幫助在校學(xué)生、從商人員和有志于從事商務(wù)實(shí)踐的人士實(shí)現(xiàn)這一目標(biāo),我們推出了“商務(wù)專(zhuān)業(yè)英語(yǔ)系列叢書(shū)”。 這套叢書(shū)的基本指導(dǎo)思想是:以商科各專(zhuān)業(yè)的知識(shí)框架為素材,用語(yǔ)言學(xué)習(xí)的方法將它們有機(jī)地編撰成有鮮明特色的教材,可適用于各類(lèi)不同的讀者,以達(dá)到各自不同的目的。叢書(shū)包括:《管理學(xué)專(zhuān)業(yè)英語(yǔ)》、《人力資源管理專(zhuān)業(yè)英語(yǔ)》、《國(guó)際商法專(zhuān)業(yè)英語(yǔ)》、《國(guó)際貿(mào)易專(zhuān)業(yè)英語(yǔ)》、《證券專(zhuān)業(yè)英語(yǔ)》、《銀行專(zhuān)業(yè)英語(yǔ)》、《國(guó)際經(jīng)濟(jì)專(zhuān)業(yè)英語(yǔ)》、《國(guó)際經(jīng)濟(jì)合作專(zhuān)業(yè)英語(yǔ)》、《旅游管理專(zhuān)業(yè)英語(yǔ)》、《國(guó)際投資專(zhuān)業(yè)英語(yǔ)》、《飯店管理專(zhuān)業(yè)英語(yǔ)》、《國(guó)際營(yíng)銷(xiāo)專(zhuān)業(yè)英語(yǔ)》、《保險(xiǎn)專(zhuān)業(yè)英語(yǔ)》、《公共管理專(zhuān)業(yè)英語(yǔ)》、《物流專(zhuān)業(yè)英語(yǔ)》、《海關(guān)專(zhuān)業(yè)英語(yǔ)》和《國(guó)際物流專(zhuān)業(yè)英語(yǔ)》。 本套叢書(shū)有別于目前市場(chǎng)上種類(lèi)繁多的商務(wù)英語(yǔ)書(shū)籍。在推出這套叢書(shū)之前,我們對(duì)商務(wù)英語(yǔ)圖書(shū)市場(chǎng)進(jìn)行了深入的調(diào)研與分析。這次調(diào)研發(fā)現(xiàn)市場(chǎng)上現(xiàn)有的商務(wù)英語(yǔ)類(lèi)書(shū)籍多以閱讀、寫(xiě)作和聽(tīng)說(shuō)類(lèi)為主,選材涉及經(jīng)濟(jì)、工商、金融、貿(mào)易等,其不足一是所涵蓋的專(zhuān)業(yè)內(nèi)容缺乏系統(tǒng)性和完整性,二是編寫(xiě)的出發(fā)點(diǎn)主要在語(yǔ)言上。當(dāng)然,市場(chǎng)上也有一些以專(zhuān)業(yè)知識(shí)為內(nèi)容的教科書(shū),但它們往往都是零散的,很難滿(mǎn)足不同背景讀者的不同需要;偶爾上市的這類(lèi)系列叢書(shū),要么系統(tǒng)性不強(qiáng),要么只重專(zhuān)業(yè)知識(shí)或只重語(yǔ)言學(xué)習(xí),鮮有兩者有機(jī)結(jié)的。因此,目前讀者特別需要一套系統(tǒng)性強(qiáng)、專(zhuān)業(yè)知識(shí)與語(yǔ)言技能訓(xùn)練兼容、能滿(mǎn)足不同讀者需要的叢書(shū)。
書(shū)籍目錄
IntroductionChapter 1 Management in a Changing World Notes:Demographic changes.The Changing role of managers. Changes in customer expectations.Changing social values. Reading:“The Manager as Coach.” Language Elements:Comparing. Analyzing Data:Regional population projections. Writing:Memos.Chapter 2 International&Cultu ral Dimensions of Management. Notes:The global economy.Cultural elements.The multinational corporation(MNCs).Economic blocs. Readings:“Central America Opens for Business.”“An African Success Story(The Southern African Development Community:SADC).” Language Elements:Adding information. Analyzing Data:Changes in merchandise trade.1913—1996.Chapter 3 Motivation. Notes:Job satisfaction.Pay practices.other types of compensation? Reading:“Motivation—Japanese&American.” Language Elements:Nouns as modifiers。Pronunciation. Analyzing Data:Manufacturing labor cOsts.Chapter 4 Hiring and Managing Employees’Performance. Notes:Internal or External source of recruiment.Job Drofile. Description of company.Training.Performance appraisals. Readings:“How well are you doing?‘Trading places:Break. ing down barriers between workers and management.” Language Elements:Asking questions:Opinion questions and probes. Analyzing Data:Secondary school aaendance in East and Southeast Asia.Chapter 5 Job Design&Work Arrangements. Notes:Job analysis and job description.Process reengineering. Process—oriented.Playscript procedure. Reading:“The Process is the Product.”“Playscript procedure.” Language Elements:Pronunciation. Analyzing Data:Information technology and employment growth. Writing:Short reportsChapter 6 The Nature of Groups. Notes:Different types of groups.Roles in groups.Tyes of meetings.Group decision—making. Reading:“Which Role are You?” Language Elements:Verbal modifiers.Chapter 7 Teamwork&Workgroup Design. Notes:Benefits of teams(TQM).Major types of teams.Strategies for building teams. Reading:“The Discipline of Teams.” Language Elements:Connectors of reason,purpose and contrast. Writing:Business letters.Chapter 8 The Structure of Organizations. Notes:Vertical specialization(Chain of command and span of contro1.Line units and staff units).Virtual organization(outsourcing).Boundaryless organization. Readings:“Dell Computers—the Completely Outsourced Company.”“The Coming ofthe New Organization.” Language Elements:The USe of examples. ……Chapter9 Oranizational Design&LearningChapter10 Corporate CultureChapter11 Politics,Power&LeadershipChapter12 CommunicationChapter13 Decision-MakingChapter14 Innovation&ChangeListening Scriopts
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