物流英語(yǔ)

前言

　　世界經(jīng)濟(jì)一體化、貿(mào)易全球化的趨勢(shì)在日益加劇，世界各國(guó)的國(guó)際貿(mào)易、國(guó)際物流等活動(dòng)日益繁榮。我國(guó)加入wTO以來，第三產(chǎn)業(yè)占國(guó)民經(jīng)濟(jì)的比重日益攀升，物流活動(dòng)作為企業(yè)利潤(rùn)的新的增長(zhǎng)點(diǎn)日益受到廣泛重視。培養(yǎng)具有國(guó)際視野，掌握物流理論和運(yùn)作技能的人才是一項(xiàng)緊迫而又長(zhǎng)期的任務(wù)?！　∫苑?wù)為宗旨，以就業(yè)為導(dǎo)向，走產(chǎn)學(xué)結(jié)合的發(fā)展道路，是新時(shí)期職業(yè)教育的辦學(xué)指導(dǎo)思想，貫徹這一思想的關(guān)鍵是建立校企合作、工學(xué)結(jié)合的人才培養(yǎng)模式，要變知識(shí)本位為能力本位，即由知識(shí)傳授型向能力培養(yǎng)型轉(zhuǎn)變。對(duì)于學(xué)生來說，重要的不是學(xué)了什么，而是會(huì)干什么；對(duì)于老師來說，重要的不是教了什么，而是教會(huì)了什么。為此，基礎(chǔ)理論夠用，強(qiáng)化實(shí)踐環(huán)節(jié)，突出圍繞職業(yè)崗位和工作項(xiàng)目的職業(yè)技能的培養(yǎng)是課程改革和教材建設(shè)工作的當(dāng)務(wù)之急。

內(nèi)容概要

　　進(jìn)入21世紀(jì)，物流業(yè)在我國(guó)發(fā)展迅猛，但中國(guó)物流業(yè)人才卻存在巨大缺口。為彌補(bǔ)這一缺陷，出版一些實(shí)用的、內(nèi)容新穎的物流教材意義深遠(yuǎn)。目前圖書市場(chǎng)上的物流教材眾多，然而在使用過程中，人們普遍反映圖書結(jié)構(gòu)僵化，內(nèi)容陳舊，對(duì)培養(yǎng)懂物流、懂技術(shù)、懂英語(yǔ)的應(yīng)用型人才起不到應(yīng)有的作用。為了適應(yīng)當(dāng)前教學(xué)及滿足有關(guān)從業(yè)人員的需要，我們編寫了本書?！　”緯趦?nèi)容設(shè)計(jì)上有以下特點(diǎn)：　　一是原汁原味。英語(yǔ)能力的提高不僅僅在記誦單詞，大量外文的閱讀也是非常重要的。本書的內(nèi)容來自國(guó)內(nèi)外物流供應(yīng)鏈領(lǐng)域的相關(guān)文獻(xiàn)，是讀者迅速提高英語(yǔ)水平的較好讀物?！　《菚r(shí)效性。本書所選用素材均為國(guó)內(nèi)外最新資料，力爭(zhēng)避免選用落后于時(shí)代的文字資料，將最前沿的物流管理理念、技術(shù)介紹給讀者?！　∪遣捎昧税咐x者在英文閱讀方面慣有的排斥感，增強(qiáng)學(xué)習(xí)興趣?！　∷氖菍?shí)用性。在每課后附有練習(xí)，對(duì)物流實(shí)踐大有裨益?！　”緯婕拔锪鞲耪摗⑽锪骰疽?，如物流運(yùn)輸、庫(kù)存、倉(cāng)儲(chǔ)、信息管理、物流單證等，以及比較前沿的第三方物流、物流客戶服務(wù)、供應(yīng)鏈管理、全球物流等相關(guān)內(nèi)容。本書共十一章，每章包括精讀課文、案例、單詞與專業(yè)術(shù)語(yǔ)、問答題等。

書籍目錄

Unit 1　Introduction to LogisticsText 1　The definitions of logisticsText 2　Elements of logisticsCase： Efficient logistics vital for successUnit 2　TransportationText 1　Modes of transportationText 2　Transport cost characteristicsCase： Chippy potato chip companyUnit 3　Inventory and Warehouse ManagementText I　Inventory classificationsText 2　Types of warehousesCase ： Jacksons warehouseUnit 4　PackagingText 1　Purpose of packagingText 2　Packaging materialsCase 1： Dow Cornings packaging strategyCase 2： Ciscos packaging caseUnit 5　HandlingText 1　Handling systemsText 2　Up and away with overhead cranesCase： Automated case handling on the riseUnit 6　Information ManagementText 1　About EDIText 2　RFID technologiesCase 1 ： EDI in E-commerceCase 2 ： Application of RFIDUnit 7　Logistics Customer ServiceText 1　The introduction to logistics customer serviceText 2　Delivering customer valueCase： Managing events and promotions in the retail sectorUnit 8　The Third Party LogisticsText 1　The introduction to TPLText 2　Matching supply chain and TPL strategiesCase 1： Choosing the TPL providerCase 2： Cosfresh "Third Party Logistics"Unit 9　Supply Chain ManagementText 1　Introduction to supply chain managementText 2　Issues in supply chain managementCase： Toy supply chainUnit 10　Logistics DocumentsText 1　Introduction to documentsText 2　Major types of logistics documentsCase： Sample of an irrevocable documentary creditUnit 11　Global LogisticsText 1　Strategic options and management of global logisticsText 2　The challenges of global logisticsCase： Nike -- the logistics challenge of global businessReferences

章節(jié)摘錄

　　Unit 1　　Introduction to Logistics　　1　Since 1994,　China has had consistent attention from MNCs (MultinationalCorporations). One reason for this is the attraction of the low cost of manufacturing and vastdomestic market potential. With Chinas accession into the WTO comes even greater marketaccess. Trade and investments are expected to surge rapidly. Second, with a burgeoningmiddle class, more people will have greater purchasing access to both domestic and foreigngoods. Many MNCs are keen to invest, make and deliver through China.　China hasovertaken the USA as the most attractive location for FDI (Foreign Direct Investment).Statistically, this translates to a total of 389,104 projects approved to receive foreign capital,with total FDI realized amounting to RMB 3,076 billion from 1983 to 2001.　　2　With this, comes the desire by MNCs and logistics service providers (LSPs) to bekept well informed of the state of logistics infrastructure and to have a clear understanding ofthe on-going logistics development in China. This presents immense challenges to thelogistics industry as it strains to meet the demands of a growing market. Nevertheless, theopportunities for logistics are tremendous as China is arguably the largest single distributionmarket globally.

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