跨文化商務(wù)交流

內(nèi)容概要

This book offers a comprehensive introduction to the subject of Cross-Cultural Business Communication (CCBC) from the viewpoint of China and the Chinese. It looks at the nature of culture, examines some different cultures, asks what is unique and challenging about "crossing" from one culture to another, looks closely at the concept of communication, including formal and informal communication, presentation, conversation, non-verbal skills. Problems commonly arising in cross-cultural business communication include- misunderstandings, mistakes, misinterpretations, mistranslations, misinformation, and misperceptions -- what I call the "Five Bad M's" Learning cross-cultural business communication experientially should be the preferred option for students. It is the way to improve individual skills and increase real-world communication effectiveness with foreigners through trial and error learning by them, and of personal feedback from the teacher.

作者簡介

作者：(澳)馬士

書籍目錄

INTRODUCTIONSESSION 1  Beginning to Talk about CommunicationSESSION 2  The Search for CI -- Cultural IntelligenceSESSION 3  Know Culture through the W Curve of AdaptationSESSION 4  Key Elements of Business CommunicationSESSION 5  Meeting Management and SkillsSESSION 6  The Development of Cross-Cultural Business RelationshipsSESSION 7  Commercial Diplomacy SESSION 8  Manners and EtiquetteSESSION 9  Building Trust in Cross-Cultural Business RelationshipsSESSION 10  The 5 Bad M's of Cross-Cultural CommunicationSESSION 11  Mid-Term ExamSESSION 12  Introduction to Cross-Cultural Communication TrainingSESSION 13  Designing CCBC Training CoursesSESSION 14  Designing One-day Training ProgramsSESSION 15  Training Design DemonstrationsSESSION 16  Final Course ActivitiesBIBLIOGRAPHY

編輯推薦

《跨文化商務(wù)交流(英文版)》可供英語、貿(mào)易、管理等相關(guān)專業(yè)的學(xué)生使用，也可作為外資企業(yè)管理人員、國際貿(mào)易人員或出國留學(xué)人員的參考閱讀書?？紤]到讀者的不同水平，英語案例及其補(bǔ)充的英文注釋和討論問題有利于學(xué)生提高英語閱讀理解分析能力，案例的中文敘述可幫助英語閱讀困難者更好地理解案例，參與案例分析和討論。

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