出版時間:2011-03-01 出版社:中國海洋大學出版社 作者:姚雷,夏立娟 編 頁數(shù):177
Tag標簽:無
內(nèi)容概要
《高職高專“十二五”規(guī)劃教材·經(jīng)濟管理類:外貿(mào)函電》以工作項目為主導,以貿(mào)易流程為線索,突出培養(yǎng)實踐性及商務(wù)信函寫作能力?!陡呗毟邔?ldquo;十二五”規(guī)劃教材·經(jīng)濟管理類:外貿(mào)函電》共涉及建立業(yè)務(wù)關(guān)系、資信查詢、詢盤與回復(fù)、促銷、發(fā)盤與還盤、訂購與確認訂購、支付、包裝、裝運、保險、信用證、索賠與理賠等內(nèi)容。每一單元包括學習目標、項目引入、知識準備、樣信、寫作總結(jié)、實訓、練習、補充實物等環(huán)節(jié),通過介紹、指導貿(mào)易各環(huán)節(jié)信函寫作的具體方法,輔以樣信,并通過實訓及充分練習,使學生切實提高商務(wù)英語信函寫作水平?! 陡呗毟邔?ldquo;十二五”規(guī)劃教材·經(jīng)濟管理類:外貿(mào)函電》形式新穎、內(nèi)容豐富、操作性強,特別注重學生寫作技能的訓練?! 陡呗毟邔?ldquo;十二五”規(guī)劃教材·經(jīng)濟管理類:外貿(mào)函電》可作為高職高專商務(wù)英語、國際貿(mào)易、金融、經(jīng)濟管理、電子商務(wù)等專業(yè)的外語課程教材,也可供有關(guān)專業(yè)及外貿(mào)商務(wù)從業(yè)者參考。
書籍目錄
Unit 1 Structure and Layout of International Business LetterObj ectivesKnowledge PreparationBackground InformatioSample LettersPracticeExerciseSupplementary ReadingUnit 2 Establishing BusinessObjectivesProject IntroductionKnowledge PreparationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingUnit 3 Enquiries and RepliesObjectivesProj ect IntroductionBackground InformationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingUnit 4 QuotationsObjectivesProj ect IntroductionKnowledge PreparationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingUnit 5 OrdersObjectivesProj ect IntroductionKnowledge PreparationSample LettersWriting SummaryP r ac ti c eExerciseSupplementary ReadingUnit 6 Terms of PaymentObj ectivesProject IntroductionBackground InformationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingUnit 7 Packing and Shipping MarkObjectivesProject IntroductionKnowledge PreparationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingUnit 8 Shipment and InsuranceObjectivesProject IntroductionKnowledge PreparationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingUnit 9 Complaints and ClaimsObjectivesProject IntroductionKnowledge PreparationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingUnit 10 Agreements and ContractsObjectivesProj ect IntroductionKnowledge PreparationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingUnit 11 Establishment of L/C andAmendmentObjectivesProj ect IntroductionKnowledge PreparationSample LettersWriting SummaryPracticeExerciseSupplementary ReadingAppendix Ⅰ Purchase ContractAppendix Ⅱ Answer KeysReferences
圖書封面
圖書標簽Tags
無
評論、評分、閱讀與下載