國際商務(wù)英語快速閱讀教程

前言

　　隨著全球化進(jìn)程的加速，英語已經(jīng)滲透到我們生活的方方面面，尤其是在經(jīng)貿(mào)中的作用日益重要。如何既提高學(xué)生的英語水平，同時(shí)又使他們掌握一定的國際經(jīng)濟(jì)貿(mào)易方面的知識(shí)，培養(yǎng)時(shí)代需要的人才成為英語教師們研究的一個(gè)課題?！　　秶H商務(wù)英語快速閱讀教程）就是為了滿足我國對(duì)具有國際經(jīng)濟(jì)貿(mào)易專業(yè)知識(shí)的英語人才這一時(shí)代的需求而編寫的，目的是幫助英語學(xué)習(xí)者在語言和知識(shí)兩個(gè)方面同時(shí)得到提高?！　∽鳛橛⒄Z專業(yè)基礎(chǔ)階段教學(xué)的一門必修課，泛讀課對(duì)于培養(yǎng)閱讀能力、擴(kuò)大詞匯量、提高閱讀技能、增加知識(shí)等具有舉足輕重的作用。而快速閱讀又是泛讀課的一個(gè)重要組成部分，其目的在于通過提高學(xué)生的閱讀技能來提高閱讀速度。閱讀速度取決于詞匯量、閱讀技巧及對(duì)文章所涉及知識(shí)的熟悉程度等多種因素。因此，快速閱讀一方面可以通過傳授快速閱讀技巧，如跳讀、掃讀、猜詞等來提高閱讀速度，另一方面也可以通過擴(kuò)大學(xué)生的知識(shí)面、了解基本題材、認(rèn)知基本詞匯和術(shù)語、熟悉相關(guān)知識(shí)來提高閱讀速度。例如，圖表、廣告等題材并不難理解，但是如果很少接觸，就會(huì)花相當(dāng)多的時(shí)間去閱讀?！　W(xué)習(xí)過程中語言輸入的多少對(duì)于學(xué)生提高語言水平具有決定性作用。語言輸入不僅要有量，而且要注意輸入的語篇文體要多樣化。輸入達(dá)到一定程度后，學(xué)生自然就會(huì)在頭腦中建立起這種語篇的程式。因此，大量廣泛的語篇輸入成為提高語言水平的最根本、最基礎(chǔ)的要求?！　”窘滩淖⒅卣Z篇量的輸入和輸入的多樣化，選擇了以國際經(jīng)濟(jì)貿(mào)易為主要內(nèi)容的各種題材、各種形式的文章、廣告、圖表等，對(duì)學(xué)生進(jìn)行大量的語言和知識(shí)的輸入，從而提高學(xué)生快速閱讀的技巧，以達(dá)到短時(shí)間內(nèi)掌握大量專業(yè)知識(shí)信息的目的?！　”窘滩墓?2單元，為一個(gè)學(xué)年的教學(xué)任務(wù)。每一個(gè)單元有兩篇閱讀文章，第一篇為主要文章，涉及所講的主要內(nèi)容，字?jǐn)?shù)按照學(xué)生水平的提高由少至多。第一篇文章后面附有4種類型的練習(xí)，包括閱讀理解、詞匯解釋、詞匯填空、判斷正誤等，通過大量的練習(xí)不僅可以查看學(xué)生的理解水平，也可使學(xué)生掌握基本詞匯和一些生詞的運(yùn)用。第二篇文章為補(bǔ)充閱讀，重點(diǎn)是在經(jīng)濟(jì)活動(dòng)中出現(xiàn)的實(shí)用性和功能性語言材料，通常為經(jīng)濟(jì)類廣告、新聞、產(chǎn)品說明等，以及經(jīng)貿(mào)閱讀中經(jīng)常遇到的圖表、數(shù)字等不同的表達(dá)方式，同時(shí)附有閱讀理解練習(xí)。

內(nèi)容概要

　　本教材共42單元。每一個(gè)單元有兩篇閱讀文章，第一篇為主要文章，涉及經(jīng)濟(jì)學(xué)原理、貿(mào)易、金融、市場(chǎng)營銷、對(duì)外投資、管理及國際組織等方面的內(nèi)容，并附有閱讀理解、詞匯解釋、詞匯填空、判斷正誤等練習(xí)；第二篇為補(bǔ)充閱讀，重點(diǎn)是在經(jīng)濟(jì)活動(dòng)中出現(xiàn)的實(shí)用性和功能性語言材料，通常為經(jīng)濟(jì)類廣告、新聞、產(chǎn)品說明等，以及經(jīng)貿(mào)閱讀中經(jīng)常遇到的圖表、數(shù)字等不同的表達(dá)方式，同時(shí)也附有閱讀理解練習(xí)?！　”窘滩倪m用于高等院校經(jīng)濟(jì)、財(cái)貿(mào)、管理、商務(wù)英語等專業(yè)一、二年級(jí)的學(xué)生使用，同時(shí)也可供對(duì)國際經(jīng)濟(jì)與貿(mào)易感興趣的自學(xué)者參考。

書籍目錄

Unit 1 The Meaning of Economics . Unit 2 Two Methods in Economic Studies Unit 3 The World Natural Resources Unit 4 Production Unit 5 The Role of Price Unit 6 Reasons for International Trade Unit 7 Approaches to International Business Unit 8 Barriers to International Business Unit 9 Laws Affecting Business （Ⅰ）Unit 10 Laws Affecting Business （Ⅱ） Unit 11 World Trade Organization Unit 12 The Fine Art of Negotiation Unit 13 Government Procurement Unit 14 Intellectual Property Unit 15 Trademark Unit 16 Logistics Unit 17 Market and Marketing Unit 18 The Role of AdvertisingUnit 19 The Function of MoneyUnit 20 International Balance of PaymentUnit 21 The Federal ReserveUnit 22 Commercial BanksUnit 23 The World BankUnit 24 Interest Rate and the EconomyUnit 25 Foreign Exchange TradingUnit 26 Stocky a Means of InvestmentUnit 27 New York Stock ExchangeUnit 28 Why We Need Insurance?Unit 29 International Monetary FundUnit 30 International TaxationUnit 31 AccountingUnit 32 Foreign Direct InvestmentUnit 33 GlobalizationUnit 34 Multinational CorporationsUnit 35 ASEANUnit 36 European UnionUnit 37 NAFTAUnit 38 Forms of Business OwnershipUnit 39 Keys to Success for New Small BusinessesUnit 40 Merger and AcquisitionUnit 41 The Art of ManagementUnit 42 The Art of LeadershipAppendix A Key to the Exercises

章節(jié)摘錄

　　Government Procurement　　Procurement is government purchasing of goods and services required to serve the needs of the public. Procurement policies have been developed by government for two main reasons. First， government strives to make all opportunities available to interested businesses. They allow government officials to purchase supplies and services in an unbiased atmosphere. Second， procurement generally results in more cost- effective purchases for the government， thus saving taxpayer dollars.　It is also used by government organizations for budget control purposes. Procurement is sometimes referred to as government bidding， government opportunities， and tenders.　　The government procurement policy should be non-discriminatory and based on the commercial principle of best value for money through competition， including full and fair opportunity for domestic suppliers. The fundamental objective of the procgrement policy is to ensure that government procurement activities achieve best value for money in supporting the delivery of government services，　　The needs of government bodies are widely diversified and the government buys just about every kind of product and service： from the procurement of office supplies to the construction of hydroelectric power stations； from shoelaces to remote sensing equipment.　　While the responsible agency for procurement provides policy advice and has set some mandatory procedural rules， individual departments or agencies are responsible for their own purchasing decisions. They decide what to buy and to set the specification， in the context of their overall objectives， and subject to the normal public expenditure tests of need， affordability and cost-effectiveness.　　The government usually organizes basic seminars that provide potential suppliers with information essential to an understanding of the procurement and contracting process.　　The Supplier Registration Information （SRI） is a database of registered suppliers. The information provided by suppliers is used by government departments to identify sources of supply for the goods and services they buy. By registering in the SRI， the suppliers make their companys name and supply capabilities widely available to government buyers. However， the selection of a supplier cannot be made solely on the basis of the lowest price. The most cost-effective goods or services that meet the evaluation criteria are more likely to be procured.

編輯推薦

　　《國際商務(wù)英語快速閱讀教程》適用于高等院校經(jīng)濟(jì)、財(cái)貿(mào)、管理、商務(wù)英語等專業(yè)一、二年級(jí)的學(xué)生使用，同時(shí)也可供對(duì)國際經(jīng)濟(jì)與貿(mào)易感興趣的自學(xué)者參考。

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