電子商務(wù)英語

前言

“電子商務(wù)英語”一書，是根據(jù)高職高專學生的教學要求和特點，以培養(yǎng)學生實際應(yīng)用能力為目的，本著實用性和適應(yīng)性的原則而編寫的。通過本書的學習，學習者可掌握電子商務(wù)英語的基本術(shù)語，了解電子商務(wù)的理論知識，掌握電子商務(wù)英語的閱讀及翻譯技巧，提高其專業(yè)技能。本書共有15個單元，課文涉及電子商務(wù)簡介、因特網(wǎng)簡介、企業(yè)與電子商務(wù)、B2c、B2B、供應(yīng)鏈管理、網(wǎng)絡(luò)營銷、客戶關(guān)系管理、電子商務(wù)與物流、網(wǎng)上支付、網(wǎng)絡(luò)安全、電子商務(wù)與稅收、網(wǎng)站建設(shè)、電子商務(wù)發(fā)展趨勢、電子商務(wù)案例。本書在內(nèi)容安排上貫徹以培養(yǎng)學生實際應(yīng)用能力為目的的原則，體現(xiàn)電子商務(wù)英語的應(yīng)用性、新穎性和前瞻性，注重知識的學習和實際運用能力的培養(yǎng)。在內(nèi)容的編排上由淺入深，文章難度適中，既具有很強的專業(yè)性又具有很好的可讀性。每個單元均包括：精讀課文、詞匯短語、閱讀材料、課后練習、知識鏈接、趣味英語等內(nèi)容。通過本教材的學習，不僅讓讀者能對國際電子商務(wù)的新理論、新應(yīng)用、新發(fā)展和新趨勢有一個比較全面的理解與把握，更能夠提高他們的專業(yè)英語水平。本書由呂秀成擔任主編，參編人員有徐春暖、馬曉曼，呂秀成負責全書統(tǒng)稿。在編寫本書的過程中，魏翠芬、吳國華、魏春忠對本書的結(jié)構(gòu)及內(nèi)容提出了很多好的建議，在此表示感謝。由于編者水平有限，書中難免出現(xiàn)疏漏，懇請各位讀者提出寶貴意見。

內(nèi)容概要

本書是為高職高專學生進行專業(yè)英語學習而編寫的。在內(nèi)容的編排上由淺入深，文章難度適中，既具有很強的專業(yè)性又具有很好的可讀性。本書共有15個單元，課文涉及電子商務(wù)簡介、因特網(wǎng)簡介、企業(yè)與電子商務(wù)、B2C、B2B、供應(yīng)鏈管理、網(wǎng)絡(luò)營銷、客戶關(guān)系管理、電子商務(wù)與物流、網(wǎng)上支付、網(wǎng)絡(luò)安全、電子商務(wù)與稅收、網(wǎng)站建設(shè)、電子商務(wù)發(fā)展趨勢、電子商務(wù)案例。    本書適合高職高專財經(jīng)類學生使用，也可供相關(guān)人員學習使用。

書籍目錄

Unit One  Introduction to E-commerce　Text Introduction to Ecommerce　Reading Materials More About E-commerce  　Knowledge Link 　Fun English ordering Fast FoodUnit Two Introduetion to Internet  　Text Introduction to Internet  　Reading Materials Electronic Mail on the Internet　Knowledge Link Introduction to the WOrld Wide Web　Fun English Bosses Versus WorkersUnit Three Enterprise and E-commerce　Text An Introduction to ERP---　Reading Materials How Can ERP Improve Companies’Business Performance　Knowledge Link  Benefits ERP Can Bring to Companies　Fun English The Calm CEOUnit Four B2C  　Text  The ABCs of B2C  　Reading Materials Harley-Davidson  　Knowledge Link　Fun English The Busy Young Businessman Unit Five B2B　Text How B2B Works　Reading Materials Understanding the Supply Chain and EDI  　Knowledge Link Benefits of EDI  　Fun English Men Are Better FriendsUnit Six Supply Chain Management　Text On Supply Chain Management　Reading Materials More About Supply Chain Management　Knowledge Link Why Is Supply Chain Management So Important　Fun English A Good Response。Unit Seven Internet Marketing　Text E-marketing Strategies　Reading Materials Advertising　Knowledge Link　Fun English The Banker’S Tailor-made SuitUnit Eight Customer Relationship Management　Text Customer Relationship Management　Reading Materials How to Implement CRM　Knowledge Link CRM Channels and Customer Contact Center  　Fun English The Drunk Driver Unit Nine Ecommerce and Logisties　Text Understanding Logistics in E-commerce Age　Reading Materials Measures That Logistics Takes in E-commerce Age　Knowledge Link The Logistics Requirements　Fun English A Cheap MercedesUnit Ten Online Payments  　Text Online Payments　Reading Materials DigiCash　Knowledge Link  　Fun English Their Last RequestsUnit Eleven Internet Security　Text Firewall　Reading Materials Public Key Encryption and Digital Signature。　Knowledge Link　Fun English What Does Two Hus Two EqualUnit Twelve Ecommerce and Taxation　Text Tax Issues-in E-commerce(I)  　Reading Materials Tax Issues in E-commerce(II)　Knowledge Link  Electronic Signatures in Global and National Commerce Act　Fun English Neither Do IUnit Thirteen Website Building　Text Website Building　Reading Materials How to Promote and Maintain a Website　Knowledge Link　Fun English The Bill for$1000Unit Fourteen The Prospect for E-commerce　Text The Development and Future of E-commerce　Reading Materials Is There a Future for E-commerce　Knowledge Link  New Paradigm and New Models of E-commerce　Fun English The Great IntroductionUnit Fifteen E-commerce Case study  　Text A Case of B2B E-commerce　Reading Materials Case of Alibaba　Knowledge Link Introduction to Yahoo  　Fun English Everything Should Be in BalanceReferences

章節(jié)摘錄

As computer network facilitates information exchange in a speedy and inexpensive way, Internet now penetrates into almost every corner of the world. SMES can forge global relationships with their trading partners everywhere in the world. High-speed network makes geographical distance insignificant. Business can sell goods to customers outside traditional markets, explore new markets and realize business opportunities more easily.SMES who cannot afford to establish overseas offices and strongholds can now increase their exposure to every corner of the world.Business can gather information on products, buyers and competitors through Internet so as to increase their own competitiveness.Business can maintain their competitive advantage by establishing close contact with their customers and consumers anytime and looking through Internet for the latest information on products and services round the clock. On the other hand, data can be updated anytime, eliminating the problem of out-dated information.

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