新編商務(wù)英語綜合教程·學(xué)生用書（第1冊）

前言

　　本教程突破了傳統(tǒng)的教材模式，綜合考慮了高等院校經(jīng)貿(mào)和商務(wù)英語專業(yè)學(xué)生的特點，以專業(yè)英語（ESP）的教學(xué)原則為指導(dǎo)，以現(xiàn)代外語教育對教材的意義和功能的更新理念為依托；力求以人為本，以任務(wù)為路徑，以交際為目的，將商務(wù)英語技能的培養(yǎng)和相關(guān)學(xué)科專業(yè)知識的學(xué)習(xí)科學(xué)地結(jié)合起來，使學(xué)生在學(xué)習(xí)和掌握商務(wù)類專業(yè)基礎(chǔ)知識的同時，深化英語學(xué)習(xí)，提高語用能力?！　榱诉m應(yīng)商務(wù)英語教學(xué)，緊扣時代脈搏，滿足社會需要的發(fā)展趨勢，本教程的編寫人員在聽取、匯總來自語言教學(xué)專家、商務(wù)專業(yè)人士和教學(xué)一線的廣大師生的意見和建議的基礎(chǔ)上，結(jié)合國外相關(guān)教學(xué)領(lǐng)域最新的研究成果，在內(nèi)容的編排、材料的選擇、題型的設(shè)計和結(jié)構(gòu)的完善等方面進行了大量的創(chuàng)新性探索?！　”窘坛淘诰帉懮现饕w現(xiàn)了以下特點。　　1.豐富性。本教程課文精選自世界著名商務(wù)英語報刊、雜志、網(wǎng)站及學(xué)術(shù)刊物，內(nèi)容涵蓋當(dāng)今國際經(jīng)濟貿(mào)易和商務(wù)的各個重要領(lǐng)域，如商業(yè)文化、企業(yè)管理、經(jīng)濟全球化、信息技術(shù)、市場競爭、國際營銷和國際金融等。選材還充分考慮了文章內(nèi)容所涉及的區(qū)域性，包括世界經(jīng)濟中最具代表性的國家、區(qū)域和經(jīng)濟體。另外，選材也特別注重內(nèi)容的時效性、典型性、專業(yè)性和語言質(zhì)量，以最新、最典型的商務(wù)語言傳遞最新的國際商務(wù)信息?！　?.多樣性。本教程的編寫兼顧了社會需求、專業(yè)培養(yǎng)目標(biāo)、學(xué)生的認(rèn)知程度和語言技能，在口語、閱讀、詞匯、翻譯和寫作幾個方面均精心設(shè)計了形式各異的練習(xí)。每單元提供主、副兩篇課文，練習(xí)包括與課文相關(guān)的閱讀理解及圍繞重點詞匯和詞組的詞匯練習(xí)及翻譯練習(xí)等。結(jié)合單元商務(wù)主題設(shè)計的口語活動包括雙人討論、角色扮演、小組討論、大組匯報、模擬活動、班級辯論和個案討論等課堂活動及相應(yīng)的書面練習(xí)。此外，還設(shè)計了包括商務(wù)詞匯、實用閱讀、翻譯技巧和寫作策略幾個模塊的擴展練習(xí)，以便教師根據(jù)實際需要，有選擇地組織課堂教學(xué)?！　?.實用性。本教程的編寫注重以點帶面，側(cè)重實用。每單元重點討論、分析一個專題。通過大量來自公共媒體、公共場所、某些企業(yè)、公司及因特網(wǎng)的數(shù)據(jù)、圖表和案例等真實的語料，結(jié)合商務(wù)活動諸多層面中遇到的具體語境，為學(xué)生提供真實的語言輸入與輸出環(huán)境，激發(fā)其想像力和發(fā)散性、創(chuàng)造性思維，真切地掌握英語語言基礎(chǔ)知識，同時熟悉商務(wù)實踐的技能、策略及相關(guān)的現(xiàn)實商務(wù)活動的真實場景。

內(nèi)容概要

《新編商務(wù)英語綜合教程》是“高等學(xué)校商務(wù)英語系列教材”之一。本書為第1冊，共10個單元，每單元由Readng Ⅰ、ReadnS Ⅱ和Extension三大部分組成，并配有相應(yīng)的教師用書。.　　本教程選材新穎，內(nèi)容豐富，專業(yè)面廣，實用性強，可供高等院校經(jīng)貿(mào)和商務(wù)英語專業(yè)的學(xué)生、具有相應(yīng)英語水平的商務(wù)工作者及商務(wù)英語愛好者學(xué)習(xí)使用。

書籍目錄

Unit 1  Business Etiquette  Reading I　Everyday Etiquette for Office Life  Reading II  Handshakes  ExtensionUnit 2  Shopping  Reading I　Going Grocery Shopping: Let Your Fingers Do the Walking  Reading II  You'd Better Shop Around  ExtensionUnit 3  Companies  Reading I  When Companies Are Places to Work  Reading II  Second Chances  ExtensionUnit 4  Products  Reading I  A Standard of Excellence  Reading II  Speeding New Products to Market  ExtensionUnit 5  Promotion  Reading I　The Buying and Selling of Dreams  Reading II  Criticisms and Defenses of Promotion  ExtensionUnit 6  Job Interviews  Reading I  Making the Best of a Good Job　Reading II  New Rules for Landing a Job: Interview Skills That Give You the Edge 　ExtensionUnit 7  Cultural Diversity　Reading I　Outstanding Cultural Diversity Programs 　Reading II  Developing an Intercultural Training Program  　ExtensionUnit 8  Managers　Reading I　Managers for the Twenty-first Century　Reading II  Managerial Caricatures　ExtensionUnit 9  Going Global　Reading I　Birth of a Buzzword　Reading II  Global Marketing into the Twenty-first Century　ExtensionUnit 10  Retailing  Reading I  A Retailing Legend Is Born  Reading II  Shopping Euphoria at the Somerset Collection  ExtensionAppendix A  GlossaryAppendix B  Idioms & Expressions

章節(jié)摘錄

　　Most bosses expect their employees to get along with one another and, more important, toget along with clients and customers. This means that however important your job skills are, theymay not count for much if you dont also have some people skills. Fortunately, getting along withpeople usually boils down to simple, everyday courtesy.2　 When you work for a company, you are its representative to the outside world. For thisreason, everyone from a secretary to a CEO should know how to greet visitors and make them feelcomfortable.3　 Both men and women should stand to greet visitors who come into their office. Co-workersalso should be given a warm greeting, but you need not rise each time one comes into your office.For a visitor, though, your hand should be extended just as it would be if you were the host inyour own home. Ask the person to sit down; and if there is a choice of seats, you may want towave him into one.　　Many managers and executives sit behind their desks when talking to co-workers andcustomers, but it is more gracious to move a conversation out to a sofa or two occasional chairs.Visitors should be asked whether they would like a beverage. If the answer is yes, the managershould get the drink or ask a secretary or assistant to get it. 5　 Although corporate cultures vary from business to business and even from region to region,the exchange of daily greetings is a ritual everywhere. Coworkers usually say hello first thing inthe morning and then simply smile when they pass each other the rest of the day.

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