商務(wù)英語(yǔ)閱讀教程

內(nèi)容概要

本書是為各行各業(yè)的商務(wù)人士和即將步入商界職場(chǎng)的廣大學(xué)生提高商務(wù)英語(yǔ)閱讀能力，提升實(shí)用英語(yǔ)水平而編寫的一本教材。全書以閱讀訓(xùn)練為主線，按照話題及模塊式結(jié)構(gòu)分層次、多角度編寫，成功運(yùn)用了當(dāng)今商務(wù)英語(yǔ)實(shí)際教學(xué)中的內(nèi)容教學(xué)法（CBI）、任務(wù)教學(xué)法（TBI）及案例教學(xué)法（Case Study）等新穎先進(jìn)的理念。    本書中“雙語(yǔ)精讀”、“商務(wù)案例分析”和“國(guó)際商務(wù)文化知識(shí)”等模塊是本書編寫的創(chuàng)新之舉。編入書中的商務(wù)閱讀文章，皆精選自英美最知名、最有影響力的主流報(bào)刊，內(nèi)容涵蓋國(guó)際商務(wù)的各個(gè)領(lǐng)域。

書籍目錄

Unit 1 International Business　Text A The Scope of International Business　Text B International Trade　Case Study：SOHO，a Better Choice　國(guó)際商務(wù)文化知識(shí)小貼士——美國(guó)商務(wù)文化介紹Unit 2 InternationaI Finance　Text A Visa Development in China　Text B International Banking　Case Study：Citigroup Regrets over Bond Coup　國(guó)際商務(wù)文化知識(shí)小貼士——英國(guó)商務(wù)文化介紹Unit 3 Business Integrity　Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry 　Appear to Be Rife　Text B The Leaky Corporation　Case Study：WorldCom's Dishonest Report　國(guó)際商務(wù)文化知識(shí)小貼士——經(jīng)濟(jì)誠(chéng)信Unit 4 Business Elite　Text A Alan Greeuspan：the Most Powerful Guy　Text B From Dorm to Dell　Case Study：Lenovo?IBM?　國(guó)際商務(wù)文化知識(shí)小貼士——William.H.GatesUnit 5 E-Commerce　Text A Cyberpromotion：Communicating with Customer Online　Text B Why eBay Is Buying Skype　Case Study：Why You Ought to Sell Your Presents　國(guó)際商務(wù)文化知識(shí)小貼士——美國(guó)企業(yè)信息化及電子商務(wù)的發(fā)展與現(xiàn)狀Unit 6 Enterprise Management　Text A McDonald　Text B HP,Compaq Merger Fails to Rally US Tech Stocks　Case Study：Downsizing　國(guó)際商務(wù)文化知識(shí)小貼士——麥當(dāng)勞的特許加盟和連鎖經(jīng)營(yíng)模式Unit 7 Business Strategies　Text A Chinese Business，Champ or Chump?　Text B Pepsi Gets Street Smart　Case Study：New United Motor Manufacturing,Inc.　國(guó)際商務(wù)文化知識(shí)小貼士——商務(wù)談判禮儀Unit 8 Marketing and Promotion　Text A Prospect of Cyberpromotion　Text B Fast Fashion Shakes up American Retail　Case Study：Promotion Moves of Vans　國(guó)際商務(wù)文化知識(shí)小貼士——德國(guó)商務(wù)習(xí)俗Unit 9 Security and Insurance　Text A Directors and Officers Insurance--the Price of Prominence　Text B China's Stock Market Reforms　Case Study：Bank of Tokyo-Mitsubishi Ltd.　國(guó)際商務(wù)文化知識(shí)小貼士——道瓊斯和納斯達(dá)克介紹Unit 10 Employment and Staffing　Text A Economic Downturn Gives Workers Opportunity to Try New Adventures　Text B The Three-step Interview Process　Case Study：Backing Top Athletes Fails to Lift Nike Stock　國(guó)際商務(wù)文化知識(shí)小貼士——加拿大商務(wù)習(xí)俗Unit 11 Financial Accounting　Text A Microfinance--Small Sums,Big Issue　Text B Bookkeeping and Accounting　Case Study：Starbucks in China　國(guó)際商務(wù)文化知識(shí)小貼士——日本商務(wù)習(xí)俗Unit 12 TraveI Industry　Text A China Ranks Fifth in World Tourism　Text B China's Golden Week：A Luxury El Dorado　Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target　國(guó)際商務(wù)文化知識(shí)小貼士——法國(guó)商務(wù)習(xí)俗附錄A 練習(xí)參考答案參考文獻(xiàn)

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    商務(wù)英語(yǔ)閱讀教程 PDF格式下載

---