外貿(mào)英語函電學(xué)習(xí)指導(dǎo)

內(nèi)容概要

隨著我國加入WT0，國際貿(mào)易與投資業(yè)務(wù)迅猛發(fā)展，國際商務(wù)交往活動(dòng)更加頻繁，社會(huì)各界人士，特別是外貿(mào)企業(yè)和國際企業(yè)從業(yè)人員學(xué)習(xí)商務(wù)英語的積極性高漲，掌握扎實(shí)的外貿(mào)函電寫作基礎(chǔ)知識(shí)日益重要．本書是為了適應(yīng)各界讀者的這一需要，編寫這本實(shí)用性較強(qiáng)的外貿(mào)英語函電學(xué)習(xí)指導(dǎo)。    本書結(jié)構(gòu)新穎、內(nèi)容全面、脈絡(luò)清晰、實(shí)用性強(qiáng)。    本書共十七章，在內(nèi)容和結(jié)構(gòu)的編排上按照蘭天編著的《外貿(mào)英語函電》，分別以外貿(mào)交易磋商過程和外貿(mào)合同磋商內(nèi)容為兩條主線，注重練習(xí)的實(shí)用性和可操作性。每章包括三個(gè)部分。    Section One，主要介紹英文函電寫作的背景知識(shí)，這既有利于外貿(mào)相關(guān)專業(yè)讀者對(duì)重點(diǎn)知識(shí)的回顧，提高理解能力、寫作能力，又有利于非國際貿(mào)易專業(yè)讀者對(duì)知識(shí)的理解和掌握。    Section Two，主要是重點(diǎn)詞匯和句型。作者在多年教學(xué)經(jīng)驗(yàn)積累的基礎(chǔ)上，經(jīng)過篩選斟酌，把最常用的詞匯和句型加以總結(jié)，呈現(xiàn)給讀者，使讀者能少而精地掌握，便于在實(shí)際中應(yīng)用。    Section Three，是練習(xí)題，包括十二種題型，是本章的重點(diǎn)。此部分是編者多年教學(xué)經(jīng)驗(yàn)的結(jié)晶。在編寫過程中，作者注重練習(xí)題內(nèi)容的全面性、題型的多樣性和趣味性。例如，在Chapter Nine中對(duì)包裝材料的詞匯這一環(huán)節(jié)的內(nèi)容的處理上，作者將這些包裝材料分別歸類為“包”、“箱”、“桶”等，并采用“匹配”的題型設(shè)計(jì)，既減少了埋頭做題的枯燥感，又便于讀者記憶。作者十分注重所有練習(xí)題的實(shí)用性和可操作性，使讀者所做的練習(xí)題盡可能與外貿(mào)過程的相關(guān)環(huán)節(jié)緊密聯(lián)系起來，做到有目的地做練習(xí)題，并“練”以致用。如“根據(jù)所給的信用證條款和相關(guān)的合同，查找出不符點(diǎn)，然后寫出請(qǐng)求改證的信函”；又如“根據(jù)索賠函”，寫出相應(yīng)的“接受和拒絕函”；再如，在Chapter Seventeen求職信的寫作中，“根據(jù)相關(guān)的廣告寫出求職信”等等。通過這些練習(xí)使讀者把商務(wù)函電與實(shí)際應(yīng)用結(jié)合起來，真正做到學(xué)以致用。同時(shí)，每章還包括相關(guān)的對(duì)話，目的在于使讀者不僅掌握商務(wù)函電的寫作知識(shí)，而且加強(qiáng)口語操練，做到既練“筆”又練“口”，使寫作能力和口語水平同時(shí)提高。    本書的附錄有三個(gè)組成部分：Part One是各章練習(xí)題的答案；PartTwo包括三套模擬試題及答案；Part Three是考試題庫，包括三套綜合測試題及答案。這部分可供讀者自我檢測對(duì)知識(shí)的掌握和運(yùn)用情況。

書籍目錄

Chapter One Business Letters　Section One  Background Knowledge　Section Two　Useful Words and Sentence Patterns　Section Three  ExerciseChapter Two Establishing Business Relations  Section One  Background Knowledge  Section Two　Useful Words and Sentence Patterns    Section Three  ExerciseChapter Three Enquiries  Section One  Background Knowledge  Section Two　Useful Words and Sentence Patterns    Section Three  ExerciseChapter Four Offer  Section one　Background Knowledge  Section Two　Useful Words and Sentence Patterns    Section Three  ExerciseChapter Five Counter-0ffer    Section One  Background Knowledge  Section Two　Useful Sentences    Section Three  ExerciseChapter Six  Conclusion of Business  Section One  Background Knowledge  Section Two　Useful Words and Sentence Patterns    Section Three  ExerciseChapter Seven Terms of Payment  Section one　Background Knowledge　Section Two　Useful Sentence Patterns　Section Three　ExerciseChapter Eight  Establishment of L/C and Amendment　Section One　Background Knowledge　Section Two　Useful Words, Phrases and Sentence Patterns　Section Three　ExerciseChapter Nine  Packing, Shipping Mark and Shipment　Section one　Background Knowledge　Section Two　Useful Words and Sentence Patterns　Section Three　ExercmeChapter Ten  Insurance and Shipment　Section One　Background Knowledge　Section Two　Useful Words and Sentence Patterns　Section Three　ExercmeChapter Eleven  Agency　Section One　Background Knowledge　Section Two　Useful Sentence Patterns　Section Three　ExercmeChapter Twelve  Complaints and Claims　Section One　Background Knowledge　Section Two　Useful Words and Sentence Patterns　Section Three　ExerciseChapter Thirteen  Invitation for Bids and Bid　Section One　Background Knowledge　Section Two　Useful Words and Sentence Patterns　Section Three　ExerciseChapter Fourteen  International Brininess Contract in Writing　Section One　Background Knowledge　Section Two　Useful Words and Sentence Patterns　Section Three　ExeremeChapter Fifteen  Agreements and Contracts……

章節(jié)摘錄

　　Only the Letter of Credit for You　　A: Very well, we have settled everything about this transaction, exceptthe terms of payment.　　B: As you know,we prefer the L/C 20 days in advance which expires 15days after receiving the paking list.　　A:I suppose you have known our financial standing and credit well nowafter our long-term cooperation. We know an irrevocable L/C can ensure thatthe seller gets payment duly. But, on the other hand, it would increase thebuying cost. Therefore, could you consider giving us D/P this time？　　B: I am sorry. But our rules only allow us to accept other terms ofpayment by L/C, although the buyer has had two or three transactions with usbefore.　　A: But why not if you have known the buyers credit after several deals？　　B: We hope you can understand. We have got some serious lessons fromthe credulity. One of them was through D/P documentary collection. When theshipment worth US $ 50 000 was effected, the buyer refused to make thepayment. But we can do nothing with it. And that buyer had had one or twodeals before this one.　　A : I see. But the flexible terms of payment will definitely bring you moreorders as well as facilitate the buyers purchasing.　　B: Sure. We dont mean we wont accept other terms of paymentforever. As a matter of fact,we will do so when we have known well about thebuyers credit after a real long-term cooperation.

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