出版時(shí)間:2009-6 出版社:東北財(cái)經(jīng)大學(xué)出版社有限責(zé)任公司 作者:郭兆康,趙寶國(guó) 主編 頁(yè)數(shù):251
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前言
如今,中國(guó)的旅游管理教育已經(jīng)走過(guò)了20多年的歷程。20多年,對(duì)于人生而言,可以說(shuō)已經(jīng)走近成熟了,然而,對(duì)于一個(gè)學(xué)科的發(fā)展來(lái)說(shuō),這么短的時(shí)間恐怕只能夠孕育學(xué)科的胚芽。萬(wàn)幸的是,噠20多年不同于歷史進(jìn)程中的一般20多年。由于我們堅(jiān)持了改革開(kāi)放的政策,我們的視野由此而得到擴(kuò)展,我們的信心由此而得到強(qiáng)化,我們的步伐也由此而得以加快。所以,雖然僅僅只有20多年,但在中國(guó)的教育園地和學(xué)科家族中,旅游管理經(jīng)過(guò)有效地分化發(fā)展,已經(jīng)形成了學(xué)科體系的基本雛形。如今,旅游管理專(zhuān)業(yè)可以把中等職業(yè)教育作為起點(diǎn),并有了高職高專(zhuān)、普通本科和研究生教育(包括碩士和博士研究生教育)。這樣完整的教育層次系統(tǒng),展示了旅游管理教育發(fā)展的歷程和成果,同時(shí)也提出了學(xué)科建設(shè)中的一些迫切需要解決和面對(duì)的問(wèn)題。其中最重要的一點(diǎn),就是如何在不同的教育層次和不同的教育類(lèi)型上對(duì)教育目標(biāo)和教學(xué)模式進(jìn)行準(zhǔn)確定位。當(dāng)旅游管理高等教育領(lǐng)域中開(kāi)始出現(xiàn)職業(yè)教育這種新的教育類(lèi)型時(shí),這一點(diǎn)就尤其顯得突出了。 我國(guó)改革開(kāi)放后得以重建的高等教育體系,向來(lái)注重的是學(xué)科教育,一直沒(méi)有給高等職業(yè)教育以足夠的重視。困擾教育家們的問(wèn)題似乎不是學(xué)科教育和職業(yè)教育的關(guān)系問(wèn)題,而是在學(xué)科教育體系中如何區(qū)別普通專(zhuān)科教育與本科、研究生教育的層次和定位問(wèn)題。20多年的教育實(shí)踐證明,人們?cè)谶@三個(gè)層次上所做出的定位努力沒(méi)有得到應(yīng)有的效果。相反,在幾乎所有的專(zhuān)業(yè)領(lǐng)域,都或多或少地存在著一種傾向,即專(zhuān)科教育僅僅是本科教育的簡(jiǎn)單壓縮,而研究生教育僅僅是本科教育的有限延伸。這種狀況導(dǎo)致了人才培養(yǎng)的低效率,也由于人才規(guī)格的錯(cuò)位而造成了人才使用上的浪費(fèi),甚至引起社會(huì)用人單位與教育機(jī)構(gòu)之間在這個(gè)問(wèn)題上的矛盾?! ≌怯捎诖嬖谥@種帶有普遍性的問(wèn)題以及解決這種問(wèn)題的動(dòng)力,我國(guó)高等教育近年來(lái)的改革在這方面才有了比較大的突破:高等普通專(zhuān)科向高等職業(yè)教育轉(zhuǎn)軌。這種轉(zhuǎn)軌使高等職業(yè)教育在一定程度上提高了層次,引起了社會(huì)各方面的重視,從而使高等職業(yè)教育成為高等教育體系中的重要類(lèi)型。高等職業(yè)教育的登堂入室,創(chuàng)造了一種有效的社會(huì)氛圍,也反過(guò)來(lái)促使普通專(zhuān)科教育不得不重新審視自己所一貫堅(jiān)持的教育思想和教學(xué)模式,正視自己所面臨的問(wèn)題,并抓住歷史的機(jī)遇。換言之,普通專(zhuān)科改弦更張的內(nèi)力和外力都已經(jīng)具備了。
內(nèi)容概要
本書(shū)根據(jù)東北財(cái)經(jīng)大學(xué)出版社的修訂要求,堅(jiān)持任務(wù)中心原則、堅(jiān)持貼近行業(yè)之初衷,設(shè)定每單元的任務(wù)目標(biāo)、主題思想、服務(wù)理念、實(shí)用話題、工作流程,對(duì)全書(shū)進(jìn)行了必要的梳理和修正。作者對(duì)書(shū)中各部分所發(fā)現(xiàn)的錯(cuò)漏之處作了糾正和補(bǔ)充,較大幅度地調(diào)整了練習(xí)部分,使每課的練習(xí)形式與內(nèi)容保持一致,竭力做到課文、會(huì)話、練習(xí)相輔相成,構(gòu)成一個(gè)有機(jī)整體。還為學(xué)員提供多層任務(wù)平臺(tái),提供提高交際能力和認(rèn)知能力的機(jī)會(huì),提供飯店英語(yǔ)“結(jié)構(gòu)一功能”訓(xùn)練的多種手段,進(jìn)一步突現(xiàn)本教材的系統(tǒng)性、靈活性和應(yīng)用性。另外,為方便教學(xué),本書(shū)還為任課教師提供了練習(xí)答案和PPT網(wǎng)上教學(xué)資源??晒└鞔髮?zhuān)院校作為教材使用,也可供從事相關(guān)工作的人員作為參考用書(shū)使用。
書(shū)籍目錄
Unit One An Overview of the Hotel Business Text A A Brief History of the Hotel Industry Text B Hotels and Their Classifications Dialog Ⅰ At the Human Resources Department Dialog Ⅱ Orientation (1) --Ethics Integrity Dialog Ⅲ Orientation (2) --Grooming ExercisesUnit Two Front Office(Ⅰ) Text A Front Office Text B Reservation Dialog Ⅰ A Long Distance Call Reservation Dialog Ⅱ A Group Reservation Dialog Ⅲ Revising the Reservation ExercisesUnit Three Front Office(Ⅱ) Text A Check-in Text B Guest Services Dialog Ⅰ Receiving Walk-in Guests Dialog Ⅱ Extending the Stay Dialog Ⅲ Orientation on Concierge's Work Exercises 'Unit Four Front Office(Ⅲ) Text A Check-out Text B Cashier and Night Auditor Dialog Ⅰ Foreign Currency Exchange Dialog Ⅱ Check-out Dialog Ⅲ Checking Guest Account ExercisesUnit Five Communications Text A Communications Text B Telephone Room Dialog Ⅰ Sending a Fax Dialog Ⅱ Printing Dialog Ⅲ Telephone Service ExercisesUnit Six Housekeeping Text A Housekeeping Department Text B Guestroom Cleaning Dialog Ⅰ Chamber Service Dialog Ⅱ Laundry Service Dialog Ⅲ Baby-sitting Service ExercisesUnit Seven Food Service Text A Organization of Food and Beverage Department Text B Restaurant Service Dialog Ⅰ Taking Orders Dialog Ⅱ Room Service Dialog Ⅲ Banqueting Service ExercisesUnit Eight Beverage Service Text A Beverage Service Text B Wine Facts Dialog Ⅰ At a Restaurant Dialog Ⅱ Bar Service Dialog Ⅲ Liqueur Service ExercisesUnit Nine Kitchen Text A Kitchen Planning Text B Types of Kitchen Dialog Ⅰ Bakery Dialog Ⅱ Cold Items Dialog Ⅲ Working as the CheFs Assistant ExercisesUnit Ten Recrcation(Ⅰ) Text A Recreational Center Text B Recreational Offerings at Resorts Dialog Ⅰ At the Indoor Swimming Pool Dialog Ⅱ At the Bowling Room Dialog HI At the Gymnasium ExercisesUnit Eleven Recrcation(Ⅱ) Text A Searching for a Healthier Lifestyle Text B Common Recreational Activities Dialog Ⅰ "Sauna Is One of the Great Pleasure of Life" Dialog Ⅱ "Massage not only Relaxes the Muscles but also Eases the Pain" Dialog Ⅲ "I Would Like to Try a New Hair Style This Time" ExercisesUnit Twelve Shopping Text A Hotel Shop Text B Shopping on the Web Dialog Ⅰ Showing the Guests around the Arcade Dialog Ⅱ Buying Silk Fabrics Dialog Ⅲ At the Chinese Folk Art Counter ExercisesUnit Thirteen Security Text A Hotel Security (Ⅰ) Text B Hotel Security (Ⅱ) Dialog Ⅰ Orientation on Fire Preventing and Fire Fighting Dialog Ⅱ Preventing a False Claim Dialog Ⅲ Offering First Aid ExercisesUnit Fourteen Engineering and Maintenance Text A Engineering and Maintenance Text B Maintenance Activities Dialog Ⅰ The Maintenance in the Guest Room Dialog Ⅱ A Car Servicing Appointment Dialog Ⅲ Dealing with an Elevator Accident ExercisesUnit Fifteen Marketing Text A Marketing and Selling Text B Common Sales Tools Dialog Ⅰ Convention Sales Call Dialog Ⅱ Extending the Sale Dialog ⅠtI Talking about Hotel Reservations ExercisesUnit Sixteen Controllers Text A Controllers Department Text B Budgeting Dialog Ⅰ Normal Credit Control Dialog Ⅱ Daily Income Audit Dialog Ⅲ Month-end Stock Take ExercisesUnit Seventeen General Manager Text A The General Manager Text B The General Manager's Meetings Dialog Ⅰ Solving the Guest's Complaint Dialog Ⅱ Increasing the Average Rates Dialog Ⅲ Making Travel Preparations Exercises
章節(jié)摘錄
?。℅ests may make 8pecial requests that may require moretime and effort to fulfill thanequipment and supply requests.Front Desk agents should be allowed to use their judgrnentwhen attempting to satiafy such requests.Typical procedural requests include:split acountfolios.master account folios,transportation arrangements,entertainment reservations,ticketing,luggage handling,baby-sitting,newspaper delivery,mail and message handling,and secretarial services. A concierge may handle other procedural requests,including proViding directions andinformation on local attractions and facilities as well as arranging for airplanetheater or other reservations.and tickets.They may also be asked to arrange for car rentals and to provide special secretarial services for business travelers.Hotels not employing a conciergemav have Front Desk agents use the Front Office information directory as a resource tor referrals and outside services. A knowledgeable Front Desk agent usually can fulfill a special request involving guestfolios.Split folios are most ofien requested by business travelers.These folios separate.guest cherges int0 two or more separate folio accounts.One folio account records the charge.billed to the guests company or to a group master account.Another folio account may track incidental charges tllat the guest will pay for,such as telephone calls,food,and beverage;this pan 0ftlle folio will most likely be paid by the guest. A convention group meeting in the hotel may request a master folio·Typically,only aut}Iorized charges incurred by the group are posted to the master folio and subsequentlybmed to the convention,s sponsor.Each group member may be held responsible for other charges posted to his or her individual folio account· Some hotels operate a guest service center.When guests have a question pecial request,tlley may not know whom to call.,Often the call goes to Front Desk agentswh0 Inust tllen act upon the requests or refer them elsewhere:A guest servme cente。makes lt easier for guests.
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