出版時間:2009-5 出版社:東北財經(jīng)大學(xué)出版社有限責任公司 作者:潘惠霞 編 頁數(shù):218
內(nèi)容概要
《新編旅游英語教程》是東北財經(jīng)大學(xué)出版社組織編寫的“21世紀高等院校旅游管理系列教材”之一。本教材編寫的主要目標是為旅游管理專業(yè)學(xué)生及旅游英語愛好者提供一本以培養(yǎng)英語語言能力為主、以充實旅游知識為輔的英語教材。本教材融知識性和趣味性于一體,幫助學(xué)生深入了解旅游文化知識,熟悉旅行社、酒店及其他旅游服務(wù)機構(gòu)及其業(yè)務(wù)知識,為學(xué)生今后從事旅游及相關(guān)行業(yè)工作奠定良好的基礎(chǔ)。 《新編旅游英語教程》適用于旅游英語專業(yè)二年級以上(包括二年級)學(xué)生使用,同時還可以作為旅游管理專業(yè)學(xué)生的雙語教學(xué)教材或旅游行業(yè)培訓(xùn)教材。 《新編旅游英語教程》由16課組成。每課包括課文、詞匯、課文注釋、寫作、練習及課外閱讀六個部分。課文分A、B兩部分,Text A為旅游專業(yè)知識,Text,B為旅游相關(guān)知識。課文內(nèi)容由淺人深,篇幅適當。詞匯部分注重旅游行業(yè)專用術(shù)語和表達。課文注釋部分包括語言難點、旅游專業(yè)知識、旅游文化難點等。.寫作部分主要介紹應(yīng)用文寫作。練習部分提供包括課文理解、詞匯、語法、閱讀和旅游寫作等方面的訓(xùn)練。每課后配有補充閱讀材料,內(nèi)容范圍廣、信息量大,幫助學(xué)生提高閱讀能力和擴大知識面。
書籍目錄
Unit One Text A Travel as an Industry Text B The Vacation and Leisure Traveler Practical Writing:Notice(1) Supplementary Reading Basic Approaches to the Study of Tourism(1)Unit Two Text A What iS Tourism? Text B The Study of Tourism Practical Writing:Notice(2) Supplementary Reading Basic Approaches to the Study of Tourism(2)Unit Three Text A Benefits and Costs of Tourism Text B The International Tourist Practical Writing:Letter Writing(1) Supplementary Reading Common Health Problems Unit Four Text A Economic Impacts of Tourism Text B Cultural Effects of Tourism Practical Writing:Letter Writing(2) Supplementary Reading Tourism’S Impact on New York City Unit Five Text A What is Hospitality Management? Text B Planned Play Environments Practical Writing:Invitation Card Writing Supplementary Reading Trends in the Lodging Industry Unit Six Text A The Airline Industry Text B The Motorcoach Industry Practieal Writing:Reservation Letter Supplementary Reading Impact of Tourism on EmploymentUnit Seven Text A The Food Service Industry Text B Junk Food and a Hectic Pace Practical Writing:Letter of Confirmation Supplementary Reading Eady Food ServicesUnit Eight Text A Hotel Operations Text B Thomas Cook Practical Writing:Letter of Application Supplementary Reading The Growth of Hotel ChainsUnit Nine Text A Recreation Text B Casinos and Gaming Practical Writing:R6sum6 Supplementary Reading The Walt Disney CompanyUnit Ten Text A Attractions Text B Atlantic City Practical Writing:Thank—you Letter Supplementary Reading Entertainment and ShoppingUnit Eleven Text A Types of Travel Agencies Text B Travel Agency Organizations Practical Writing:Complaints Supplementary Reading The World Tourism OrganizationUnit TwelveUnit ThirteenUnit FourteenUnit FifteenUnit SixteenReferences
章節(jié)摘錄
插圖:The Motorcoach IndustryThe fares and routes of the intercity bus industry were closely regulated bv thcInterstate Commerce Commission(ICC)until 1982,when deregulation eliminated many ofthe most restrictive regulations while maintaining a regulatory framework for industry. In 1987 two very significant events took place in the intercity bus industry。First,Greyhound Lines,Inc.’was sold by the Greyhound Corporation in Phoenix,Arizona,to aDallas firm whose primary business was leasing intercity buses to other buscarriers.Second,this“new”Greyhound Lines bought Trailways Lines.Inc. Consequently,the intercity route passenger bus market is highly concentrated,withGreyhound the only company with a national network.Greyhound has experiencedturbulent times,which include a strike,downsizing,and bankruptcy.Greyhound is adifferent company than it was a few years ago in 1989.For example,they now operate afleet that is about 35 percent smaller than 1 898.and regular route miles havc been reducedby over 30 percent.In addition’they have virtually moved out of the charter busbusiness.In 1989 they operated about 1 million.They are now a leaner and profitablecompany.Greyhound handled approximately 15.1 million passengers,who generated about5.9 billion passenger miles in 1992.They produced a load factor of 58 percent. Intercity bus passengers are largely lower..income non..business travelers who are veryprice sensitive.Intercity bus service has shrunk to a minor transportation alternativebecause of increased automobile ownership availability and aggressive aidine pricing.Bustravel is characterized by more ridership to and from rural areas and small towns thaneither the air or rail modes.Greyhound’s average trip length is 387 miles.
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《新編旅游英語教程》由東北財經(jīng)大學(xué)出版社出版。
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