新編旅游英語(yǔ)教程

內(nèi)容概要

《新編旅游英語(yǔ)教程》是東北財(cái)經(jīng)大學(xué)出版社組織編寫的“21世紀(jì)高等院校旅游管理系列教材”之一。本教材編寫的主要目標(biāo)是為旅游管理專業(yè)學(xué)生及旅游英語(yǔ)愛(ài)好者提供一本以培養(yǎng)英語(yǔ)語(yǔ)言能力為主、以充實(shí)旅游知識(shí)為輔的英語(yǔ)教材。本教材融知識(shí)性和趣味性于一體，幫助學(xué)生深入了解旅游文化知識(shí)，熟悉旅行社、酒店及其他旅游服務(wù)機(jī)構(gòu)及其業(yè)務(wù)知識(shí)，為學(xué)生今后從事旅游及相關(guān)行業(yè)工作奠定良好的基礎(chǔ)。  《新編旅游英語(yǔ)教程》適用于旅游英語(yǔ)專業(yè)二年級(jí)以上（包括二年級(jí)）學(xué)生使用，同時(shí)還可以作為旅游管理專業(yè)學(xué)生的雙語(yǔ)教學(xué)教材或旅游行業(yè)培訓(xùn)教材。    《新編旅游英語(yǔ)教程》由16課組成。每課包括課文、詞匯、課文注釋、寫作、練習(xí)及課外閱讀六個(gè)部分。課文分A、B兩部分，Text A為旅游專業(yè)知識(shí)，Text，B為旅游相關(guān)知識(shí)。課文內(nèi)容由淺人深，篇幅適當(dāng)。詞匯部分注重旅游行業(yè)專用術(shù)語(yǔ)和表達(dá)。課文注釋部分包括語(yǔ)言難點(diǎn)、旅游專業(yè)知識(shí)、旅游文化難點(diǎn)等。．寫作部分主要介紹應(yīng)用文寫作。練習(xí)部分提供包括課文理解、詞匯、語(yǔ)法、閱讀和旅游寫作等方面的訓(xùn)練。每課后配有補(bǔ)充閱讀材料，內(nèi)容范圍廣、信息量大，幫助學(xué)生提高閱讀能力和擴(kuò)大知識(shí)面。

書籍目錄

Unit One    Text A Travel as an Industry  Text B The Vacation and Leisure Traveler  Practical Writing：Notice(1)  Supplementary Reading  Basic Approaches to the Study of Tourism(1)Unit Two  Text A What iS Tourism?  Text B The Study of Tourism  Practical Writing：Notice(2)  Supplementary Reading  Basic Approaches to the Study of Tourism（2）Unit Three　Text A Benefits and Costs of Tourism　Text B The International Tourist　Practical Writing：Letter Writing(1)　Supplementary Reading　Common Health Problems Unit Four    Text A Economic Impacts of Tourism  Text B  Cultural Effects of Tourism   Practical Writing：Letter Writing(2)  Supplementary Reading　Tourism’S Impact on New York City  Unit Five  Text A What is Hospitality Management?    Text B Planned Play Environments  Practical Writing：Invitation Card Writing  Supplementary Reading　　Trends in the Lodging Industry  Unit Six 　Text A The Airline Industry　Text B The Motorcoach Industry　Practieal Writing：Reservation Letter  　Supplementary Reading　Impact of Tourism on EmploymentUnit Seven　Text A The Food Service Industry　Text B Junk Food and a Hectic Pace  　Practical Writing：Letter of Confirmation　Supplementary Reading　Eady Food ServicesUnit Eight　Text A Hotel Operations  　Text B Thomas Cook　Practical Writing：Letter of Application　Supplementary Reading　The Growth of Hotel ChainsUnit Nine　Text A Recreation  　Text B Casinos and Gaming  　Practical Writing：R6sum6　Supplementary Reading　The Walt Disney CompanyUnit Ten  　Text A Attractions　Text B Atlantic City　Practical Writing：Thank—you Letter　Supplementary Reading　Entertainment and ShoppingUnit Eleven    Text A Types of Travel Agencies  Text B Travel Agency Organizations  Practical Writing：Complaints  Supplementary Reading　The World Tourism OrganizationUnit TwelveUnit ThirteenUnit FourteenUnit FifteenUnit SixteenReferences

章節(jié)摘錄

插圖：The Motorcoach IndustryThe fares and routes of the intercity bus industry were closely regulated bv thcInterstate Commerce Commission（ICC）until 1982，when deregulation eliminated many ofthe most restrictive regulations while maintaining a regulatory framework for industry.  In 1987 two very significant events took place in the intercity bus industry。First，Greyhound Lines，Inc.’was sold by the Greyhound Corporation in Phoenix，Arizona，to aDallas firm whose primary business was leasing intercity buses to other buscarriers.Second，this“new”Greyhound Lines bought Trailways Lines.Inc.  Consequently，the intercity route passenger bus market is highly concentrated，withGreyhound the only company with a national network.Greyhound has experiencedturbulent times，which include a strike，downsizing，and bankruptcy.Greyhound is adifferent company than it was a few years ago in 1989.For example，they now operate afleet that is about 35 percent smaller than 1 898.and regular route miles havc been reducedby over 30 percent.In addition’they have virtually moved out of the charter busbusiness.In 1989 they operated about 1 million.They are now a leaner and profitablecompany.Greyhound handled approximately 15.1 million passengers，who generated about5.9 billion passenger miles in 1992.They produced a load factor of 58 percent.  Intercity bus passengers are largely lower..income non..business travelers who are veryprice sensitive.Intercity bus service has shrunk to a minor transportation alternativebecause of increased automobile ownership availability and aggressive aidine pricing.Bustravel is characterized by more ridership to and from rural areas and small towns thaneither the air or rail modes.Greyhound’s average trip length is 387 miles.

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