會展英語

內(nèi)容概要

隨著中國社會經(jīng)濟的飛速發(fā)展，中國會展業(yè)以年均近20％_的速度遞增。作為一種新的經(jīng)濟現(xiàn)象和經(jīng)濟發(fā)展增長點，“會展經(jīng)濟”已經(jīng)引起了社會的廣泛重視。在中國，會展經(jīng)濟屬于朝陽產(chǎn)業(yè)，但孕育著巨大的生機和潛力。會展業(yè)對人才的需求日益增長，對從業(yè)人員的要求也逐漸提高，不僅要求從業(yè)人員具備貿(mào)易、管理、法律法規(guī)等方面的知識和解決問題的能力，還要求他們具備較強的語言能力，包括外語的運用和溝通能力?！　「鶕?jù)中國會展業(yè)的發(fā)展現(xiàn)狀和趨勢以及會展業(yè)對人才的需求現(xiàn)狀和趨勢，我們編寫了這本《會展英語》。本教材的特點是：　　1.脈絡(luò)清晰，職業(yè)指向性明確。本教材的編寫，從情景對話人手，培養(yǎng)學生的英語聽說實際應(yīng)用能力。按會展行業(yè)工作流程的順序來設(shè)計編排內(nèi)容，涵蓋了會展業(yè)服務(wù)和管理的主要內(nèi)容。避免過于強調(diào)閱讀、詞匯、語法和翻譯的學習，而是將職業(yè)技能的訓練貫穿于英語學習中，使學習者感到明確的職業(yè)指向性?！　?.專業(yè)性和實用性強。在每個單元的導人部分，引入會展業(yè)相關(guān)服務(wù)和管理的關(guān)鍵工作術(shù)語和要領(lǐng)；在案例對話學習中，設(shè)置具體的會話情景，并在內(nèi)容上融入對相關(guān)工作經(jīng)驗的交流和總結(jié)，使教學與會展工作實踐對接，通過對話內(nèi)容，幫助學生掌握英語會話技巧，并學習相關(guān)會展工作經(jīng)驗和技能；課文的選擇是以特殊英語（ESP）為原則，將學生即將從事的專業(yè)與語言學習相結(jié)合，通過使用英語來掌握會展專業(yè)的基本技能，特別注重選材的專業(yè)性、實用性和新穎性?！　?.使用對象廣泛。本教材不僅可以作為中高等職業(yè)院校會展專業(yè)學生的教材，還可以作為有志從事會展工作的專業(yè)人士、管理人員、翻譯人員的參考資料。

書籍目錄

Unit 1  Preparation for Exhibition（展前）  Lesson One Brief Introduction to Conventions and Exhibitions  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Two Planning the Exhibition  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Three Exhibition Marketing  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Four Invitation  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read MoreUnit 2  At the Exhibition（展中）  Lesson One Receiving Clients  Section One：Lead in  Section Two：Speak and Act  Section ThFee：Intensive Reading  Section Four：Read More  Lesson Two Sales Presentation  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Three Business Negotiation  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading   Section Four：Read More  Lesson Four Signing a Contract  Section One：Lead in  Section Two：Speak and Act  Section ThFee：Intensive Reading  Section Four：Read More  Lesson Five Organizing Activities  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read MoreUnit 3  Exhibition Follow-Up（展后）  Lesson One Follow-uD Businesses  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Two  Exhibition Results Analysis  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read MoreUnit 4  Convention（會議）  Lesson One Booking a Meeting  Section One：kad in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Two Preparation for International Convention  Section One：Lead in   Section Two：Speak and Act  Section Three：Intensive Reading  Section FoLlr：Read More  Lesson Three Opening and Closing Ceremony  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Four Notice  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More附錄1  主要國際會議、展覽行業(yè)組織附錄2  會展詞匯與術(shù)語主要參考文獻練習參考答案

章節(jié)摘錄

　　Another important decision you will need to make early in the conference planning process is site selection. Early is a key word here. The more time you have to choose a site,the greater your options will be. The more options you have, the greater your ability to obtain preferred dates and negotiate with hotels and meeting facilities will be.　　How early should you start scouting conference sites？ That depends on the size of the conference and the number of facilities available to accommodate you in the locale you desire. 12 months is the suggested time frame in which to organize a conference. The competition for choicing meeting dates gets stiffer every year; smart planners start early. Matching Conferences with Facilities　　Matching your conference with the fight type of facility can make a good conference a great conference. This requires some considerate planning. For example, ff you are planning a lot of "free time" ,especially in the evening,you would not want to use a conference center that is located far away from restaurants and leeal attractions. You need to consider what type of facility can best serve your needs. The following is a list of facility types and the advantages of using each :　　A downtown hotel in a large city with downtown attractions is a good choice when attendees are in meetings most of the day but have large blocks of personal time around lunch or in the evening.minimum.　　Suburban hotels offer an alternative to downtown or airport hotels. They usually provide convenient parking at no charge and are often situated near local attractions. These hotels work especially well when raany conferees will be driving to the meeting.　　A conference center is ideal when you are planning intensive training and need to avoid distractions. Many colleges and universities have conference facilities.　　Convention centers are often used for very large conferences at which conferees may be sleeping at several hotels, none of which can accommodate meeting and/or banquet needs.　　Any of these types of facilities can help make your conference a success if it is a good match for your meeting. When you know your audience,understand the purpose of your conference, and have planned an appropriate conference program, choosing the proper type of facility will be easy.　　At last, make the meeting venue and rooms reservations. Use an authorized convention credit card when booking. Dont use your personal credit card to secure the reservations,unless you know that you will not be liable for any cancellations.

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