旅游英語(yǔ)

前言

隨著我國(guó)職業(yè)教育改革與發(fā)展的不斷深入，堅(jiān)持以就業(yè)為導(dǎo)向，構(gòu)建以能力為本位，以基本職業(yè)素質(zhì)和職業(yè)能力培養(yǎng)為主線，以模塊化課程結(jié)構(gòu)為主體，凸顯高職與行業(yè)特色的課程體系，培養(yǎng)適合市場(chǎng)需求的高素質(zhì)勞動(dòng)者和實(shí)用型技術(shù)人才，已成為當(dāng)前高等職業(yè)院校課程改革面臨的重要課題。模塊化教學(xué)是國(guó)際勞工組織為提高勞動(dòng)者素質(zhì)開(kāi)發(fā)出的技能培訓(xùn)模式，是目前高職教育普遍認(rèn)可的教育模式，也是職業(yè)教育的成功經(jīng)驗(yàn)。高職教育應(yīng)以行業(yè)需求為導(dǎo)向，高職院校旅游管理類專業(yè)教育與旅游行業(yè)聯(lián)系緊密，其專業(yè)人才培養(yǎng)更應(yīng)體現(xiàn)其職業(yè)和崗位的特點(diǎn)。近年來(lái)，許多高職院校的旅游管理類專業(yè)均結(jié)合自身辦學(xué)優(yōu)勢(shì)、專業(yè)特點(diǎn)和行業(yè)實(shí)際，在教學(xué)改革上做了大膽嘗試，積極開(kāi)展模塊化教學(xué)研究，并取得了較為豐碩的成果。但將模塊教學(xué)改革及課堂實(shí)踐的理論貫穿于整個(gè)課程體系的建設(shè)并用以踐行成套教材的編寫(xiě)，尤為鮮見(jiàn)。一般來(lái)講，高職模塊化教學(xué)就是從崗位驅(qū)動(dòng)入手，確定專業(yè)的職業(yè)能力培養(yǎng)目標(biāo)，根據(jù)該目標(biāo)將教學(xué)課程分解為若干模塊，學(xué)生可根據(jù)自身興趣精修不同模塊，以實(shí)現(xiàn)不同的分目標(biāo)，達(dá)到就業(yè)需求。而模塊劃分的最大特點(diǎn)是非學(xué)科完整性，是行動(dòng)導(dǎo)向性的，更有利于開(kāi)展課堂教學(xué)活動(dòng)。模塊的劃分是以主題為中心把相關(guān)的知識(shí)組織到了一起，使之更加貼近生活、貼近學(xué)生需要，使內(nèi)容變得更容易操作，有利于學(xué)生在活動(dòng)中學(xué)習(xí)，在學(xué)習(xí)中活動(dòng)。這些優(yōu)點(diǎn)相對(duì)于傳統(tǒng)教學(xué)有許多創(chuàng)新，也有非常好的效果。但對(duì)于教材的編寫(xiě)來(lái)說(shuō)，卻有相當(dāng)難度。其主要原因是在教材的編撰過(guò)程中，模塊的劃分沒(méi)有統(tǒng)一標(biāo)準(zhǔn)，也沒(méi)有較成熟的方法借鑒，編寫(xiě)者往往很難把握其尺度。尤其對(duì)于基礎(chǔ)理論課程教材的編撰，更是難以把握。基于此，我們組織了涵蓋業(yè)內(nèi)權(quán)威專家及有著豐富教學(xué)經(jīng)驗(yàn)及旅游企業(yè)管理經(jīng)驗(yàn)的教授、學(xué)者和骨干教師的作者團(tuán)隊(duì)，對(duì)此進(jìn)行了積極、有效的探索。

內(nèi)容概要

　　模塊化教學(xué)是國(guó)際勞工組織為提高勞動(dòng)者素質(zhì)開(kāi)發(fā)出的技能培訓(xùn)模式，是目前高職教育普遍認(rèn)可的教育模式，也是職業(yè)教育的成功經(jīng)驗(yàn)。高職教育應(yīng)以行業(yè)需求為導(dǎo)向，高職院校旅游管理類專業(yè)教育與旅游行業(yè)聯(lián)系緊密，其專業(yè)人才培養(yǎng)更應(yīng)體現(xiàn)其職業(yè)和崗位的特點(diǎn)。近年來(lái)，許多高職院校的旅游管理類專業(yè)均結(jié)合自身辦學(xué)優(yōu)勢(shì)、專業(yè)特點(diǎn)和行業(yè)實(shí)際，在教學(xué)改革上做了大膽嘗試，積極開(kāi)展模塊化教學(xué)研究，并取得了較為豐碩的成果。但將模塊教學(xué)改革及課堂實(shí)踐的理論貫穿于整個(gè)課程體系的建設(shè)并用以踐行成套教材的編寫(xiě)，尤為鮮見(jiàn)。

書(shū)籍目錄

模塊一 Approaching TourismTask 1 Travel Service 00 1Task 2 Types of Travel 015模塊二 Guiding WorkTask 1 Tour Guiding 029Task 2 How to Make a Guiding Speech 034Task 3 Basic Methods of Introduction for Tour Guiding 039Task 4 Guiding of Land Scenery and Nature Scenery 045模塊三 TravelTask l Travel Itinerary Arrangment 056Task 2 Service for Travel 06 1Task 3 Guiding Service 066Task 4 Dealing with the Problems in Travel 074模塊四 Means of TransportationTask 1 Introduction of Traffic 079Task 2 Air Traffic and Ticket 084Task 3 Trains and Cars 091模塊五 CateringTask 1 Catering Organizations 097Task 2 Chinese Cuisine 101Task 3 Booking，Seating and Ordering 107Task 4 Banquet Service 112Task 5 Table Manners and Proposing a Toast 118模塊六 AccommodationTask 1 Modern Hotels 126Task 2 Room Reservation and Checking in 133模塊七 ShoppingTask 1 Famous Chinese Local Specialty 143Task 2 Basic Shopping Knowledge 148Task 3 Promoting Tourist Products 153模塊八 RecreationTask 1 Recreation Services l59Task 2 Recreation Services and Marketing 166模塊九Practical WritingsTask 1 Itineraries 174Task 2 Business Letter for Travel 179Task 3 Contracts for Travel185Task 4 Travel Agreements 189附錄一 旅游實(shí)用術(shù)語(yǔ)附錄二 旅游相關(guān)表格

章節(jié)摘錄

插圖：The work of a tour guide is always attended by many difficulties. He of- ten works alone and has to attend to individual needs. He has many roles to play. He may be very tired,but he has to remain smiling.Man proposes, God disposes. It is especially true in the tourism industry. Many unexpected things turn up in the work. No matter how much work has planned,things will happen out of expectation. No matter how hard a tour guide has worked, complaints are unavoidable. Flights may be delayed, even cancelled. Hotels may be overbooked. Rooms may be too warm or too cool. Food may be not very tasty. Roads may be too bumpy. Scenic spots may be too crowded. A guest may be too particular to please. In all these cases, a tourguides should never lose patience, never lose temper, never quarrel with theco-workers, never to be rude. Keep smiling！As for a tour guide, one must know service, a universal principle, whichis made up of seven words, smile, excellence, readiness, viewing, invitation,creativeness and eye. According to the principle, smile ranks top among theseven. A tour guide should always smile. The perpetual smile should not beinfluenced by one's own emotions. In spite of pressure, fatigue or sadness, atour guide should always smile to the guests. Once the guide is sad, the guestsmay be infected. The tour guide is the soul of the group, and his smile is im-portant to cheer the guests up.

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