旅游經(jīng)濟(jì)學(xué)

內(nèi)容概要

旅游經(jīng)濟(jì)學(xué)以市場(chǎng)經(jīng)濟(jì)理論為指導(dǎo)，運(yùn)用西方經(jīng)濟(jì)學(xué)、管理學(xué)和旅游學(xué)等多科知識(shí)和方法，全面闡述了旅游經(jīng)濟(jì)學(xué)的基本理論和方法。全書(shū)共有14章，主要介紹旅游的基本知識(shí)、旅游者和旅游的特征、旅游產(chǎn)品；旅游的發(fā)展脈絡(luò)；旅游的動(dòng)機(jī)和影響旅游的各種因素；旅游資源的特點(diǎn)及旅游資源理論；比較優(yōu)勢(shì)、偏好重疊、規(guī)模經(jīng)濟(jì)、產(chǎn)品差異、競(jìng)爭(zhēng)和創(chuàng)新、相互依存、經(jīng)濟(jì)一體化和博弈等旅游理論；旅游需求和旅游供給；旅游企業(yè)的目標(biāo)和管理模式；旅游業(yè)的競(jìng)爭(zhēng)、反競(jìng)爭(zhēng)和進(jìn)入方式；旅游業(yè)的經(jīng)濟(jì)影響、社會(huì)影響以及文化影響和環(huán)境影響旅游的關(guān)聯(lián)效應(yīng)和北數(shù)效應(yīng)；旅游營(yíng)銷周戎模型；網(wǎng)絡(luò)對(duì)旅游業(yè)不同環(huán)節(jié)的作用和影響；各國(guó)對(duì)國(guó)際旅游業(yè)采取的管理政策和措施等。全書(shū)融理論與實(shí)踐于一體，既有定性理論分析，又有定量實(shí)證檢驗(yàn)，同時(shí)也具有較強(qiáng)的時(shí)代性和參考價(jià)值，書(shū)后的附錄更是研究旅游經(jīng)濟(jì)學(xué)必不可少的參考內(nèi)容。

書(shū)籍目錄

Chapter 1 The Basic Knowledge of Tourism  Reading Material: World Tourism Organization Changes Its Abbreviation to UNWTOChapter 2 The History of Tourism  Reading Material: International Tourism Obtains Its Best Results in 20 YearsChapter 3 Tourism Psychology  Reading Material: Global Code of Ethics Keeps Growing in ImportanceChapter 4 Tourism Resources  Reading Material: Asian Destinations on the Rise in World Tourism RankingChapter 5 The Theories of Tourism  Reading Material: Dynamics of Travel and TourismChapter 6 Tourism Demand  Reading Material: High Oil Prices Yet to Impact on TourismChapter 7 Tourism Supply  Reading Material: Travel and Tourism in China in 2004Chapter 8 Tourism Enterprises  Reading Material: The World's Biggest Industry Ever But Poorly Managed for the EnvironmentChapter 9 Tourism Competition  Reoding Material- New Trovel & Tourism Competitiveness StatisticsChapter 10 The Impact of International Tourism   Reading Material: Sustainoble Tourism-- Eliminating Poverty(STeEP)Chapter 11 Tourism Multipliers  Reading Moterial: MGM2 ond MITEIM ModelChapter 12 Tourism Marketing  Reading Material: International Tourism in 2005Chapter 13 Tourism and the Internet  Reading Material: Tourism in ChinaChapter 14 Tourism Regulation and Policy  Reading Moterial. Tourism 2020 VisionAppendix A International Tourism Arrivals by Country of DestinatioAppendix B International Tourism Receipts(US)Appendix C Tourism Competitiveness of the Whole World(2004)Appendix D China Tourism StatisticsGlossary

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