商務英語函電
出版時間：2007-8 出版社：蘇州大學出版社 作者：孫志祥 頁數(shù)：219
內(nèi)容概要
《高等學校最新商務英語系列教材：商務英語函電》共由12個單元和附錄組成，每單元均由相關知識與寫作指南、示范閱讀、常用術語和表達以及交際園地等部分組成。相關知識和寫作指南部分適當介紹了與主題相關的專業(yè)知識，詳細闡述了寫作原則和要領。示范閱讀部分主要選取了具有代表性的范例供讀者閱讀與賞析，在閱讀中體味與把握寫作原則和要領。常用術語和表達部分主要是常見的專業(yè)術語和表達方式，供讀者查詢與記憶。交際園地部分包括翻譯、完形填空和案例分析。其中，英漢翻譯練習旨在在翻譯的同時熟記一些常用句型，漢英翻譯練習旨在盤活一些常用詞匯和句型；完形填空部分旨在鞏固常用詞匯結構，增強商務英語語感；案例分析部分重在通過具體商務情形分析磨練在商務語境下應用英語解決實際問題的能力。此外，附錄部分主要供教學拓展之用。
書籍目錄
Unit 1 Introduction to Business Communication1.1 Principles for Business Writing1.2 Business Letter Style and Format1.3 Sample Letters1.4 Useful Terms and Expressions1.5 Communication LaboratoryUnit 2 Establishing Business Relations2.1 Introduction2.2 Credit Enquiries2.3 Information to Be Contained2.4 Sample Letters2.5 Useful Terms and Expressions2.6 Communication LaboratoryUnit 3 Enquiries and Replies3.1 General Introduction to Enquiries and Replies3.2 Basic Principles for Sending Enquiries and Replies3.3 Structures of Enquiries and Replies3.4 Sample Letters3.5 Useful Terms and Expressions3.6 Communication LaboratoryUnit 4 Quotations, Offers and Counteroffers4.1 General Introduction to Quotations, Offers and Counteroffers4.2 Difference between Quotations and Offers4.3 Guidelines for Offers4.4 Guidelines for Counteroffers4.5 Sample Letters4.6 Useful Terms and Expressions4.7 Communication LaboratoryUnit 5 Orders and Their Execution5.1 General Introduction to Orders5.2 Basic Contents of Orders5.3 Replies to Orders5.4 Sample Letters5.5 Useful Terms and Expressions5.6 Communication LaboratoryUnit 6 Payment6.1 Payment Methods for Intemational Trade6.2 Examples of Terms of Payment in Contracts6.3 Letter of Credit6.4 Sample Letters6.5 Useful Terms and Expressions6.6 Communication LaboratoryUnit 7 Packing7.1 General Introduction to Packing7.2 Packing Containers Used in International Trade7.3 Marks7.4 Examples of Terms of Packing in Contracts7.5 Packing List7.6 Letters on Packing7.7 Sample Letters7.8 Useful Terms and Expressions7.9 Communication LaboratoryUnit 8 Shipment8.1 Tramp and Liner8.2 Transport Documents8.3 Shipping Advice8.4 Terms of Shipment in Contracts8.5 Sample Letters8.6 Useful Terms and Expressions8.7 Communication LaboratoryUnit 9 Insurance9.1 Introduction9.2 Writing Guide9.3 Sample Letters9.4 Useful Terms and Expressions9.5 Communication LaboratoryUnit 10 Complaints, Claims and Adjustments10.1 General Introduction to Complaints, Claims and Adjustments10.2 Principles for Making Complaints, Claims and Adjustments10.3 Structures of Complaints, Claims and Adjustments10.4 Sample Letters10.5 Useful Terms and Expressions10.6 Communication LaboratoryUnit 11 Contracts11.1 Drafting Contracts11.2 Sample Contracts11.3 Useful Terms and Expressions11.4 Communication LaboratoryUnit 12 Documentation in International Trade12.1 Introduction12.2 Commercial Documents12.3 Transportation Documents12.4 Finance Documents12.5 Other Documents12.6 Useful Terms and ExpressionsAppendix 1 Foreign Trade Law of the PeoplesRepublic of ChinaAppendix 2 Uniform Customs and Practice forDocumentary Credits, UCP 600Appendix 3 UN Convention of Contracts for theInternational Sale of GoodsReferences
圖書封面
評論、評分、閱讀與下載