實用商務(wù)英語教程

內(nèi)容概要

　　《實用商務(wù)英語教程》是根據(jù)教育部高職高專教育的精神，結(jié)合目前高職高專的現(xiàn)狀和社會的需求進(jìn)行調(diào)研、設(shè)計和編寫的。它主張夠用為度、實用為主，廣泛征求企業(yè)、教師和學(xué)生三方面的意義，在內(nèi)容和形式上充分體現(xiàn)了服務(wù)學(xué)生和以就業(yè)為導(dǎo)向的思想，在內(nèi)容和形式上充分體現(xiàn)了 服務(wù)學(xué)生和以就業(yè)為導(dǎo)向的思想。　　本書共5章，27個單元，每個單元由四個部分組成，分別從技能、內(nèi)容解釋、范例和練習(xí)上滿足了學(xué)生的學(xué)習(xí)要求，充分體現(xiàn)了當(dāng)代高職高專商務(wù)英語教材的實用性及獨創(chuàng)性。

書籍目錄

Chapter 1 Commercial Communication  Unit 1 Business Recepion and Introduction  Unit 2 Introduction of Company and Product（Ⅰ）  Unit 3 Introduction of Company and Product（Ⅱ）  Unit 4 Telephone Communications  Unit 5 Eating:Typical Chinese Food  Unit 6 Making Business Arrangements  Unit 7 Meetin（Ⅰ）  Unit 8 Meetin（Ⅱ）Chapter 2 Business Witing  Unit 9 Essential of Business Letter Writing  Unit 10 Telecommunication  Unit 11 E-mailChapter 3 Cmmercial Information  Unit 12 Commercial Information General  Unit 13 Business Information Collecting（Ⅰ）  Unit 14 Business Information Collecting（Ⅱ）  Unit 15 The Proccsing of Commercial Information  Unit 16 The Transmitting of Commercial InformaionChapter 4 Marketing  Unit 17 An Overview of Marketing  Unit 18 Marketion Research  Unit 19 Rrand and Price  Unit 20 Marketing Channels（Place）  Unit 21 Promotion and Advertising  Unit 22 Image and Sales ServicesChapter 5 Commercial Contract  Unit 23 Contract General  Unit 24 Formation of a Contract  Unit 25 Essentials in Contract Forming  Unit 26 Structure and Formality of a Contract  Unit 27 Settlement and Remedies for the Disputes in Rela-tion to the ContractAppendix1 A Sanapshof of Chinese HistoryAppendix1 Reference Books for the Students

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