出版時間:2006-8 出版社:西南財經大學出版社 作者:倪建明 頁數(shù):113 字數(shù):120000
內容概要
《實用商務英語教程》是根據教育部高職高專教育的精神,結合目前高職高專的現(xiàn)狀和社會的需求進行調研、設計和編寫的。它主張夠用為度、實用為主,廣泛征求企業(yè)、教師和學生三方面的意義,在內容和形式上充分體現(xiàn)了服務學生和以就業(yè)為導向的思想,在內容和形式上充分體現(xiàn)了 服務學生和以就業(yè)為導向的思想?! ”緯?章,27個單元,每個單元由四個部分組成,分別從技能、內容解釋、范例和練習上滿足了學生的學習要求,充分體現(xiàn)了當代高職高專商務英語教材的實用性及獨創(chuàng)性。
書籍目錄
Chapter 1 Commercial Communication Unit 1 Business Recepion and Introduction Unit 2 Introduction of Company and Product(Ⅰ) Unit 3 Introduction of Company and Product(Ⅱ) Unit 4 Telephone Communications Unit 5 Eating:Typical Chinese Food Unit 6 Making Business Arrangements Unit 7 Meetin(Ⅰ) Unit 8 Meetin(Ⅱ)Chapter 2 Business Witing Unit 9 Essential of Business Letter Writing Unit 10 Telecommunication Unit 11 E-mailChapter 3 Cmmercial Information Unit 12 Commercial Information General Unit 13 Business Information Collecting(Ⅰ) Unit 14 Business Information Collecting(Ⅱ) Unit 15 The Proccsing of Commercial Information Unit 16 The Transmitting of Commercial InformaionChapter 4 Marketing Unit 17 An Overview of Marketing Unit 18 Marketion Research Unit 19 Rrand and Price Unit 20 Marketing Channels(Place) Unit 21 Promotion and Advertising Unit 22 Image and Sales ServicesChapter 5 Commercial Contract Unit 23 Contract General Unit 24 Formation of a Contract Unit 25 Essentials in Contract Forming Unit 26 Structure and Formality of a Contract Unit 27 Settlement and Remedies for the Disputes in Rela-tion to the ContractAppendix1 A Sanapshof of Chinese HistoryAppendix1 Reference Books for the Students
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