管理學(xué)

內(nèi)容概要

本書開創(chuàng)性地將滿足顧客需求的經(jīng)營(yíng)目標(biāo)貫穿于每項(xiàng)管理職能的闡述之中，適應(yīng)了當(dāng)今快速發(fā)展和變化的商業(yè)環(huán)境。同時(shí)，作者在全書的各章節(jié)中對(duì)提高領(lǐng)導(dǎo)者有效性問(wèn)題傾注了大量的心血，這些努力為我們提供了豐富的實(shí)踐指導(dǎo)。本書的寫作思路清晰，視角獨(dú)特，含有大量富有啟發(fā)性的素材，為讀者構(gòu)建了一個(gè)“管理的世界”，這也正是本書歷經(jīng)八版暢銷不衰的原因之所在。

作者簡(jiǎn)介

作者：(美)沃倫·R·普拉克特 (美)雷蒙·F·阿特納 (美)吉米·S·艾倫

書籍目錄

Part 1 Management Concepts 1 Management:An Overview  Introduction  Management and Managers  Organizational Need for Managers  The Manager's Universe  Levels of Management  Management Functions  Functions and the Levels of Management  Management Roles  Management Skills  Management Myths and Realities  Evaluating a Manager's Performance 2 Management Thought:Past and Present  Introduction  History and Theory of Management   Classcal Management Theory  Behavioral Management Theory  Quantitative Management Theory  Systems Management Theory  Contingency Management Theory  Quality Management Theory 3 Management Ethics and Social Responsibility  Introduction  Managing Ethically  Organizational Influences on Ethical Conduct  Importance of Organizational Controls  Nature of Social Responsibility  Managing for Social Responsibility 4 Management's Commitment to Quality and ProductivityPart 2 Planning and Decision MakingPart 3 OrganizingPart 4 Staffing and LeadingPart 5 Controlling

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