商務(wù)溝通

內(nèi)容概要

本書以一種創(chuàng)新的方式向?qū)W生提供了進(jìn)入職業(yè)生涯所必需的溝通知識(shí)和經(jīng)驗(yàn)。它融合了商務(wù)溝通領(lǐng)域的傳統(tǒng)理論和前沿課題，其所涵蓋的內(nèi)容包括：溝通的基本原理，溝通分析，語音、電子和書面溝通，報(bào)告和商務(wù)講演以及就業(yè)所涉及的溝通技能。這些新的內(nèi)容借助于簡單好用的學(xué)習(xí)工具、新穎實(shí)用的欄目設(shè)置得到了完美的闡述。此外，本書還包含大量來自現(xiàn)實(shí)世界的生動(dòng)翔實(shí)的案例，這些案例可以幫助學(xué)生通過真實(shí)公司的經(jīng)驗(yàn)學(xué)習(xí)，掌握商務(wù)溝通領(lǐng)域的關(guān)鍵概念和溝通技巧。

作者簡介

卡羅爾·M．萊曼，密西西比州立大學(xué)管理與信息系統(tǒng)系教授。她有25年的商務(wù)溝通教學(xué)經(jīng)驗(yàn)，講授組織溝通、多媒體展示與溝通課程。1984年從阿肯色州立大學(xué)獲得教育學(xué)博士學(xué)位。在《商務(wù)溝通季刊》、《得克薩斯商務(wù)與技術(shù)教育者學(xué)會(huì)》、《商務(wù)與培訓(xùn)教育雜志》、《當(dāng)代廣告學(xué)問題與研究雜志》等刊物發(fā)表大量學(xué)術(shù)論文。她還擔(dān)任密西西比州立大學(xué)教育技術(shù)理事會(huì)委員。2008年她獲得了麥格勞一希爾／愛爾文西南地區(qū)商務(wù)溝通學(xué)術(shù)會(huì)議杰出論文獎(jiǎng)。她和達(dá)弗林博士共同獲得了由Meada
Gibbs贊?、商務(wù)溝通協(xié)會(huì)頒發(fā)的杰出教師獎(jiǎng)。

書籍目錄

Communications Foundations 1 Establishing a Framework for Business Communication 2 Focusing on Interpersonal and Group CommunicationCommunication Analysis 3 Planning Spoken and Written Messages 4 Preparing Spoken and Wdtten MessagesCommunication Through Voice, Electronic,and Written Messages 5 Communicating Electronically 6 Delivering Good- and Neutral-News Messages 7 Delivering Bad-News Messages 8 DeUvering Persuasive MessagesCommunication Through Reports and Business Presentations  9 Understanding the Report Process and Research Methods 10 Delivering Good- and Neutral-News Messages 11 Organizing and Preparing Reports and ProposalsDesigning and Delivering Business Presentations

章節(jié)摘錄

版權(quán)頁：插圖：Format according to a conventionaI format.Compare your document tothe conventional business formats shown in Appendix A and makeany revisions.Are all standard parts of the document included and presented in an acceptable format?Are all necessary special letter parts mailing notation，attention line，subject line，enclosure，andcopy notations，second-page heading，and the writer's address for apersonal business letter included?Does the message begin on thecorrect line?Should the right margin be justified or jagged? Be sure numbered items are in correct order.Insertinq and deletinq textmay have changed the Order Of these iterns.Evaluate the visual impact of the document.Could you increase theread ability of long，uninterrupted blocks of texts by using enumer-ated or indented lists，headings，or different type styles bold face，underlines，italics，or shadow type? Could you increase the overallappeal by including graphics or using different fonts of various sizesand styles?Could you partition the text into logical easy-to-read sections by using graphic lines，boxes，and borders?

編輯推薦

《商務(wù)溝通(第14版)(英文版)》是高等院校雙語教學(xué)適用教材(工商管理)之一。

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