戰(zhàn)略管理精要

內(nèi)容概要

本書簡潔、明了地討論了戰(zhàn)略管理領(lǐng)域核心和熱點問題，它不僅文風(fēng)輕松活潑，而且短小精悍，涵蓋了所有主要的戰(zhàn)略管理話題，囊括了現(xiàn)代和古典理論，提煉了該領(lǐng)域代表性學(xué)者的觀點，將當(dāng)前的分歧、觀點和實例有機地編纂在一起。本書以傳統(tǒng)的戰(zhàn)略管理過程模型、基于資源的戰(zhàn)略管理模型、深入討論了基于資源的理論、組織間利益相關(guān)者的關(guān)系、倫理和企業(yè)戰(zhàn)略、交易費用理論、代理理論、重構(gòu)、全球競爭、戰(zhàn)略聯(lián)盟等問題。此外，電子商務(wù)和新經(jīng)濟(jì)的話題也貫穿于全書的實例、概念、假設(shè)和推論中。

書籍目錄

THE STRATEGIC MANAGEMENT PROCESS What Is Strategic Management? External and Internal Environmental Analysis Strategic Direction Business and Corporate Strategy Formulation Strategy Implementation and Control Strategic RestructuringAlternative Perspectives on Strategy Development Determinism Versus Enactment Deliberate Versus Emergent Strategy Formulation Stakeholder Analysis and Management The Resource-Based View of the FirmEthics and Social ResponsibilityThe Case for Going GlobalKey Points SummaryReferencesTHE EXTERNAL ENVIRONMENT The Brcio-cultural Forces Economic Forces Technological Forces Political/Legal ForcesThe Task Environment Competitive Forces External Stakeholders and Environmental Uncertainty Partnering with External StakeholdersStrategic GroupsKey Points Summary ReferencesTHE INTERNAL ENVIRONMENT AND STRATEGIC DIRECTION The Internal Environment The Chief Executive Officer Boards of Directors and Agency Costs  Employees and Culturd Internal Resources and Competitive Advantage  Assessing Internal Strengths and WeaknessesEstablishment of Strategic Direction Organizational Mission Business Definition  Organizational Vision  Purpose and Ethics ……BUSINESS STRATEGY CORPORATE STRATEGYSTRATEGY IMPLEMENTATIONSTRATEGIC CONTROL AND RESTRUCTURINGSTRATEGIES IN AN INTERNATIONAL CONTEXTAPPENDIX 1 PRERING A STRATEGIC ANALYSIS

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