出版時間:2006-1 出版社:北京交通大學出版社 作者:翁鳳翔
內容概要
《國際商務導論》全面介紹國際商務各有關領域的基本知識和發(fā)展的最新動態(tài),有理論但更重實踐?!秶H商務導論》適合國際商務、國際金融、國際貿易、國際經濟、國際物流、國際營銷、國際支付、國際會計與稅收、國際商法、企業(yè)管理等有關涉外專業(yè)的大學生、研究生以及工商管理碩士研究生(mba)使用?!秶H商務導論》由于是用簡單的英語寫成,所以也特別適合學習國際商務英語的學生。通過使用《國際商務導論》,學生既能學到國際商務基本知識,又能學到國際商務英語,一舉兩得。為了讓學生能輕松地使用《國際商務導論》,作者特別在每章前面設有中文的學習目標,在每章結尾有英語詞匯和該章節(jié)的中文概述,以幫助學習者更好地理解、掌握其內容。
書籍目錄
chapter onegeneral view of international business(1)國際商務概述1.1what is international business?(1)何謂國際商務?1.2why do we study international business? (2)為何學習國際商務?1.3international business and international trade(3)國際商務與國際貿易1.4modes of international business(5)國際商務形式1.5the need for international business(6)國際商務的必要性1.6modern international business study(7)現代國際商務研究1.7why do companies engage in international business?(8)公司介入國際商務之原因1.8globalization(8)全球化1.9internationalization(12)國際化1.10the gatt and the wto(16)關稅與貿易總協(xié)定及世界貿易組織1.11china in international business arena(26)國際商務舞臺上的中國chapter twothe framework of international business(33)國際商務的框架2.1levels of economic integration(34)經濟一體化層次2.2the triad(38)三足鼎立 (三大區(qū)域)2.3outside the triad(55)三大區(qū)域外圍chapter threeculture and international business(69)文化與國際商務3.1what is culture?(69)何謂文化?3.2layers of culture(71)文化層面3.3reasons for the differences between cultures(73)文化差異原因3.4cultural conflicts in international business(76)國際商務文化碰撞3.5corporate culture and national culture(87)企業(yè)文化與民族文化3.6cultural conflicts and multinational companies (mncs)(91)文化碰撞與跨國公司chapter fourinternational business environment(97)國際商務環(huán)境4.1the economic environment(98)經濟環(huán)境4.2the political environment(101)政治環(huán)境4.3the legal environment(103)法律環(huán)境4.4the socio?cultural environment(106)社會文化環(huán)境4.5the technological environment(108)技術環(huán)境4.6the financial environment(109)金融環(huán)境4.7the information environment(110)信息環(huán)境4.8the internal environment(110)內部環(huán)境chapter fiveinternational trade(117)國際貿易5.1what is international trade?(117)何謂國際貿易?5.2how did international trade start?(119)國際貿易起源5.3the benefits, structure of, and reasons for international trade(120)國際貿易的優(yōu)點、 結構及原因5.4international trade in the framework of the world economy(121)世界經濟框架中的貿易chapter sixinternational marketing(124)國際營銷6.1the nature of marketing(124)營銷本質6.2domestic marketing and international marketing(126)國內營銷與國際營銷6.3reasons for marketing abroad (127)海外營銷原因6.4market(128)市場6.5international marketing environment(134)國際營銷環(huán)境6.6marketing strategy(135)營銷戰(zhàn)略6.7integrated marketing(137)整合營銷6.8direct marketing(137)直接營銷6.9positioning(138)定位6.10differentiation(141)區(qū)別營銷6.11personal selling(142)推銷6.12aida (144)“愛達”6.13fabv(145)“發(fā)步”6.14swot(145)“思我特”6.15branding (146)品牌策略6.16unique selling proposition (usp)(148)獨特的銷售方式6.17word?of?mouth (149)口碑效應6.18marketing mix—the 4 ps(149)營銷組合: 4pchapter seveninternational finance(172)國際金融7.1the role of central banks(172)中央銀行的作用7.2international monetary system (ims)(173)國際貨幣體系7.3balance of payments (bop)(185)國際收支7.4foreign exchange(188)外匯7.5us dollar, british pound, the euro, and rmb(199)美元、 英鎊、 歐元、 人民幣7.6international money markets(203)國際貨幣市場7.7eurobond market(204)歐洲債券市場7.8international stock markets(205)國際證券市場chapter eightinternational accounting, auditing, and tax(212)國際會計、 國際審計和國際稅收8.1general view of international accounting(212)國際會計概述8.2international accounting and international business(213)國際會計與國際商務8.3the field of international accounting(214)國際會計的領域8.4classifications of accounting systems(215)國際會計制度的分類8.5principal accounting differences between countries(216)各國之間會計的主要差別8.6international accounting harmonization(218)國際會計協(xié)調8.7the international accounting standards board (iasb, formerly iasc)(219)國際會計標準委員會8.8international transparency and disclosure(220)國際會計透明與公開8.9foreign currency translation(224)外幣換算8.10accounting for changing prices(227)變化價格會計8.11international financial statement analysis(229)國際財務報表分析8.12international auditing(231)國際審計8.13china?s accounting and auditing(242)中國的財會與審計8.14international taxation(244)國際征稅chapter ninemultinational enterprises(257)跨國企業(yè)9.1the nature of multinational enterprises (mnes)(257)跨國企業(yè)性質9.2characteristics of an mne (260)跨國企業(yè)特點9.3the reasons for companies? becoming multinational enterprises(260)公司轉型為跨國企業(yè)之原因9.4using the oecd guidelines for multinational enterprises(261)經濟合作與發(fā)展組織準則用于跨國企業(yè)9.5the impact of multinational enterprises(262)跨國企業(yè)影響9.6multinational enterprises and trade theory(264)跨國企業(yè)與貿易理論9.7the role and place of multinational enterprises in exportprocessing zones (epzs)(266)跨國企業(yè)在出口加工區(qū)的作用與地位9.8mnes in developing countries(271)發(fā)展中國家的跨國企業(yè)9.9china?s multinational enterprises(271)中國的跨國企業(yè)chapter tenforeign direct investment (fdi)(279)對外直接投資10.1the nature of fdi(280)對外直接投資性質10.2reasons for fdi(282)對外直接投資原因10.3theories of fdi(283)對外直接投資理論10.4advantages of fdi(284)對外直接投資優(yōu)勢10.5strategies of fdi(285)對外直接投資戰(zhàn)略10.6costs of fdi(287)對外直接投資成本10.7diversification(288)多種經營10.8fdi decision making(289)對外直接投資決策制定10.9fdi inside and outside china(300)中國境內外直接投資10.10china?s fdi meets challenges(301)中國的對外投資面臨挑戰(zhàn)chapter elevenhuman resource management (308)人力資源管理11.1general view of human resource management (hrm)(308)人力資源管理概述11.2what is international hrm?(309)何謂國際人力資源管理?11.3country nationals(311)國民11.4global staffing policies and strategy(314)全球員工配備政策與策略11.5training and development(317)培訓與發(fā)展11.6expatriates(323)外派人員11.7compensation(327)報酬11.8labour relations(331)勞資關系11.9the role of union(333)工會的作用11.10organization structure of the mne(334)跨國企業(yè)組織結構11.11culture shock(335)文化沖擊chapter twelveinternational logistics(339)國際物流12.1nature of logistics(339)國際物流性質12.2new concept of 21st century logistics(342)21世紀國際物流新概念12.3components of a logistics system(343)物流系統(tǒng)組成部分12.4the role of logistics in the economy(345)物流在經濟中的作用12.5logistics in the organization(345)企業(yè)中的物流12.6domestic logistics and international logistics(346)國內物流與國際物流12.7key logistics activities(348)物流的主要內容12.8when does international logistics occur?(350)什么情況下出現國際物流?12.9international sourcing(350)國際采購12.10managing materials flow(351)材料流動管理12.11inventory(352)存貨12.12warehousing(357)倉儲12.13transportation in logistics(363)物流環(huán)節(jié)中的運輸chapter thirteenelectronic commerce (369)電子商務13.1what is electronic commerce (e?commerce, ec)?(369)何謂電子商務?13.2a brief history of ec(372)電子商務歷史概述13.3classification of the ec field by the nature of the transactions(373)電子商務交易本質分類13.4ec applications(373)電子商務應用13.5advantages and disadvantages of ec(375)電子商務之利弊13.6the internet, the intranet, the extranet, and the world wide web(376)因特網、 內聯(lián)網、 外聯(lián)網及萬維網13.7electronic data interchange (edi) and the internet(379)電子數據交換與因特網13.8types of inter?organizational systems(380)組織內部系統(tǒng)種類13.9e?commerce in the international trade arena(381)國際貿易環(huán)境中的電子商務13.10e?marketing (em)(385)電子營銷references(397)參考文獻
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