國(guó)際商務(wù)導(dǎo)論

內(nèi)容概要

　　《國(guó)際商務(wù)導(dǎo)論》全面介紹國(guó)際商務(wù)各有關(guān)領(lǐng)域的基本知識(shí)和發(fā)展的最新動(dòng)態(tài)，有理論但更重實(shí)踐?！秶?guó)際商務(wù)導(dǎo)論》適合國(guó)際商務(wù)、國(guó)際金融、國(guó)際貿(mào)易、國(guó)際經(jīng)濟(jì)、國(guó)際物流、國(guó)際營(yíng)銷、國(guó)際支付、國(guó)際會(huì)計(jì)與稅收、國(guó)際商法、企業(yè)管理等有關(guān)涉外專業(yè)的大學(xué)生、研究生以及工商管理碩士研究生（mba）使用?！秶?guó)際商務(wù)導(dǎo)論》由于是用簡(jiǎn)單的英語(yǔ)寫成，所以也特別適合學(xué)習(xí)國(guó)際商務(wù)英語(yǔ)的學(xué)生。通過(guò)使用《國(guó)際商務(wù)導(dǎo)論》，學(xué)生既能學(xué)到國(guó)際商務(wù)基本知識(shí)，又能學(xué)到國(guó)際商務(wù)英語(yǔ)，一舉兩得。為了讓學(xué)生能輕松地使用《國(guó)際商務(wù)導(dǎo)論》，作者特別在每章前面設(shè)有中文的學(xué)習(xí)目標(biāo)，在每章結(jié)尾有英語(yǔ)詞匯和該章節(jié)的中文概述，以幫助學(xué)習(xí)者更好地理解、掌握其內(nèi)容。

書(shū)籍目錄

chapter onegeneral view of international business（1）國(guó)際商務(wù)概述1.1what is international business?（1）何謂國(guó)際商務(wù)？1.2why do we study international business? （2）為何學(xué)習(xí)國(guó)際商務(wù)？1.3international business and international trade（3）國(guó)際商務(wù)與國(guó)際貿(mào)易1.4modes of international business（5）國(guó)際商務(wù)形式1.5the need for international business（6）國(guó)際商務(wù)的必要性1.6modern international business study（7）現(xiàn)代國(guó)際商務(wù)研究1.7why do companies engage in international business?（8）公司介入國(guó)際商務(wù)之原因1.8globalization（8）全球化1.9internationalization（12）國(guó)際化1.10the gatt and the wto（16）關(guān)稅與貿(mào)易總協(xié)定及世界貿(mào)易組織1.11china in international business arena（26）國(guó)際商務(wù)舞臺(tái)上的中國(guó)chapter twothe framework of international business（33）國(guó)際商務(wù)的框架2.1levels of economic integration（34）經(jīng)濟(jì)一體化層次2.2the triad（38）三足鼎立 （三大區(qū)域）2.3outside the triad（55）三大區(qū)域外圍chapter threeculture and international business（69）文化與國(guó)際商務(wù)3.1what is culture?（69）何謂文化？3.2layers of culture（71）文化層面3.3reasons for the differences between cultures（73）文化差異原因3.4cultural conflicts in international business（76）國(guó)際商務(wù)文化碰撞3.5corporate culture and national culture（87）企業(yè)文化與民族文化3.6cultural conflicts and multinational companies （mncs）（91）文化碰撞與跨國(guó)公司chapter fourinternational business environment（97）國(guó)際商務(wù)環(huán)境4.1the economic environment（98）經(jīng)濟(jì)環(huán)境4.2the political environment（101）政治環(huán)境4.3the legal environment（103）法律環(huán)境4.4the socio?cultural environment（106）社會(huì)文化環(huán)境4.5the technological environment（108）技術(shù)環(huán)境4.6the financial environment（109）金融環(huán)境4.7the information environment（110）信息環(huán)境4.8the internal environment（110）內(nèi)部環(huán)境chapter fiveinternational trade（117）國(guó)際貿(mào)易5.1what is international trade?（117）何謂國(guó)際貿(mào)易？5.2how did international trade start?（119）國(guó)際貿(mào)易起源5.3the benefits, structure of， and reasons for international trade（120）國(guó)際貿(mào)易的優(yōu)點(diǎn)、 結(jié)構(gòu)及原因5.4international trade in the framework of the world economy（121）世界經(jīng)濟(jì)框架中的貿(mào)易chapter sixinternational marketing（124）國(guó)際營(yíng)銷6.1the nature of marketing（124）營(yíng)銷本質(zhì)6.2domestic marketing and international marketing（126）國(guó)內(nèi)營(yíng)銷與國(guó)際營(yíng)銷6.3reasons for marketing abroad （127）海外營(yíng)銷原因6.4market（128）市場(chǎng)6.5international marketing environment（134）國(guó)際營(yíng)銷環(huán)境6.6marketing strategy（135）營(yíng)銷戰(zhàn)略6.7integrated marketing（137）整合營(yíng)銷6.8direct marketing（137）直接營(yíng)銷6.9positioning（138）定位6.10differentiation（141）區(qū)別營(yíng)銷6.11personal selling（142）推銷6.12aida （144）“愛(ài)達(dá)”6.13fabv（145）“發(fā)步”6.14swot（145）“思我特”6.15branding （146）品牌策略6.16unique selling proposition （usp）（148）獨(dú)特的銷售方式6.17word?of?mouth （149）口碑效應(yīng)6.18marketing mix—the 4 ps（149）營(yíng)銷組合: 4pchapter seveninternational finance（172）國(guó)際金融7.1the role of central banks（172）中央銀行的作用7.2international monetary system （ims）（173）國(guó)際貨幣體系7.3balance of payments （bop）（185）國(guó)際收支7.4foreign exchange（188）外匯7.5us dollar, british pound, the euro, and rmb（199）美元、 英鎊、 歐元、 人民幣7.6international money markets（203）國(guó)際貨幣市場(chǎng)7.7eurobond market（204）歐洲債券市場(chǎng)7.8international stock markets（205）國(guó)際證券市場(chǎng)chapter eightinternational accounting, auditing, and tax（212）國(guó)際會(huì)計(jì)、 國(guó)際審計(jì)和國(guó)際稅收8.1general view of international accounting（212）國(guó)際會(huì)計(jì)概述8.2international accounting and international business（213）國(guó)際會(huì)計(jì)與國(guó)際商務(wù)8.3the field of international accounting（214）國(guó)際會(huì)計(jì)的領(lǐng)域8.4classifications of accounting systems（215）國(guó)際會(huì)計(jì)制度的分類8.5principal accounting differences between countries（216）各國(guó)之間會(huì)計(jì)的主要差別8.6international accounting harmonization（218）國(guó)際會(huì)計(jì)協(xié)調(diào)8.7the international accounting standards board （iasb, formerly iasc）（219）國(guó)際會(huì)計(jì)標(biāo)準(zhǔn)委員會(huì)8.8international transparency and disclosure（220）國(guó)際會(huì)計(jì)透明與公開(kāi)8.9foreign currency translation（224）外幣換算8.10accounting for changing prices（227）變化價(jià)格會(huì)計(jì)8.11international financial statement analysis（229）國(guó)際財(cái)務(wù)報(bào)表分析8.12international auditing（231）國(guó)際審計(jì)8.13china?s accounting and auditing（242）中國(guó)的財(cái)會(huì)與審計(jì)8.14international taxation（244）國(guó)際征稅chapter ninemultinational enterprises（257）跨國(guó)企業(yè)9.1the nature of multinational enterprises （mnes）（257）跨國(guó)企業(yè)性質(zhì)9.2characteristics of an mne （260）跨國(guó)企業(yè)特點(diǎn)9.3the reasons for companies? becoming multinational enterprises（260）公司轉(zhuǎn)型為跨國(guó)企業(yè)之原因9.4using the oecd guidelines for multinational enterprises（261）經(jīng)濟(jì)合作與發(fā)展組織準(zhǔn)則用于跨國(guó)企業(yè)9.5the impact of multinational enterprises（262）跨國(guó)企業(yè)影響9.6multinational enterprises and trade theory（264）跨國(guó)企業(yè)與貿(mào)易理論9.7the role and place of multinational enterprises in exportprocessing zones （epzs）（266）跨國(guó)企業(yè)在出口加工區(qū)的作用與地位9.8mnes in developing countries（271）發(fā)展中國(guó)家的跨國(guó)企業(yè)9.9china?s multinational enterprises（271）中國(guó)的跨國(guó)企業(yè)chapter tenforeign direct investment （fdi）（279）對(duì)外直接投資10.1the nature of fdi（280）對(duì)外直接投資性質(zhì)10.2reasons for fdi（282）對(duì)外直接投資原因10.3theories of fdi（283）對(duì)外直接投資理論10.4advantages of fdi（284）對(duì)外直接投資優(yōu)勢(shì)10.5strategies of fdi（285）對(duì)外直接投資戰(zhàn)略10.6costs of fdi（287）對(duì)外直接投資成本10.7diversification（288）多種經(jīng)營(yíng)10.8fdi decision making（289）對(duì)外直接投資決策制定10.9fdi inside and outside china（300）中國(guó)境內(nèi)外直接投資10.10china?s fdi meets challenges（301）中國(guó)的對(duì)外投資面臨挑戰(zhàn)chapter elevenhuman resource management （308）人力資源管理11.1general view of human resource management （hrm）（308）人力資源管理概述11.2what is international hrm?（309）何謂國(guó)際人力資源管理？11.3country nationals（311）國(guó)民11.4global staffing policies and strategy（314）全球員工配備政策與策略11.5training and development（317）培訓(xùn)與發(fā)展11.6expatriates（323）外派人員11.7compensation（327）報(bào)酬11.8labour relations（331）勞資關(guān)系11.9the role of union（333）工會(huì)的作用11.10organization structure of the mne（334）跨國(guó)企業(yè)組織結(jié)構(gòu)11.11culture shock（335）文化沖擊chapter twelveinternational logistics（339）國(guó)際物流12.1nature of logistics（339）國(guó)際物流性質(zhì)12.2new concept of 21st century logistics（342）21世紀(jì)國(guó)際物流新概念12.3components of a logistics system（343）物流系統(tǒng)組成部分12.4the role of logistics in the economy（345）物流在經(jīng)濟(jì)中的作用12.5logistics in the organization（345）企業(yè)中的物流12.6domestic logistics and international logistics（346）國(guó)內(nèi)物流與國(guó)際物流12.7key logistics activities（348）物流的主要內(nèi)容12.8when does international logistics occur?（350）什么情況下出現(xiàn)國(guó)際物流？12.9international sourcing（350）國(guó)際采購(gòu)12.10managing materials flow（351）材料流動(dòng)管理12.11inventory（352）存貨12.12warehousing（357）倉(cāng)儲(chǔ)12.13transportation in logistics（363）物流環(huán)節(jié)中的運(yùn)輸chapter thirteenelectronic commerce （369）電子商務(wù)13.1what is electronic commerce （e?commerce, ec）?（369）何謂電子商務(wù)？13.2a brief history of ec（372）電子商務(wù)歷史概述13.3classification of the ec field by the nature of the transactions（373）電子商務(wù)交易本質(zhì)分類13.4ec applications（373）電子商務(wù)應(yīng)用13.5advantages and disadvantages of ec（375）電子商務(wù)之利弊13.6the internet, the intranet, the extranet, and the world wide web（376）因特網(wǎng)、 內(nèi)聯(lián)網(wǎng)、 外聯(lián)網(wǎng)及萬(wàn)維網(wǎng)13.7electronic data interchange （edi） and the internet（379）電子數(shù)據(jù)交換與因特網(wǎng)13.8types of inter?organizational systems（380）組織內(nèi)部系統(tǒng)種類13.9e?commerce in the international trade arena（381）國(guó)際貿(mào)易環(huán)境中的電子商務(wù)13.10e?marketing （em）（385）電子營(yíng)銷references（397）參考文獻(xiàn)

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    國(guó)際商務(wù)導(dǎo)論 PDF格式下載

---