商務(wù)英語泛讀（第1冊）

內(nèi)容概要

本書作為高等院校商務(wù)英語專業(yè)的專業(yè)英語教材，本書的內(nèi)容包括商務(wù)營銷、商務(wù)談判策略、商務(wù)貿(mào)易、國際支付、仲裁、貿(mào)易方式、跨國經(jīng)營、電子商務(wù)、國際貿(mào)易、貿(mào)易組織、實務(wù)知識和基本理論。書中配有注釋和練習(xí)，側(cè)重培養(yǎng)學(xué)生閱讀英文經(jīng)貿(mào)報刊、短文的能力，力求擴大學(xué)生有關(guān)商務(wù)英語的詞匯量和知識，提高學(xué)生的綜合閱讀水平。    本教材也可供從事經(jīng)貿(mào)工作的人員、英語自學(xué)者使用。

書籍目錄

Unit One  Text A This Generation Means Business Text B America's Vision for a Digital Future Text C Company Description:Nokia CorporationUnit Two  Text A The Richest Man in the World Text B Invitation for Bids Text c Business PartnersUnit Three Text A Good Luck to Your Job Seeking Text B Advertising on the Web Text c Annual Performance Review:Tool for Success?Unit Four Text A Not in Finland Anymore?More Like Nokialand Text B New Economy Dressing for Success Text c Putting YOUR Fob Intervies into RehearsalUnit Five Text A Exports can make you king of the heap Text B Negotiating Compensation:It's More Than Just Money Text c Applying for a New BossUnit Six Text A Telecommuting;Technology Instead of Traffic Text B Flea Market Shopping Can Be Satisfying Text c CEOs in Hot WaterUnit Seven Text A Women at the top? Text B When the new boss is hell on wheel Text c Gossip:your way up the corporate ladderUnit Eight Text A The joy of SOHO:making a life while making a living Text B Ten steps to a successful Good——bye Text c General electric is like a grocery storeUnit Nine Text A Background to the Euro Text B Stepping up to the Firing Line Text c When companies are place to workUnit Ten  Text A Chasing Fame Text B What is economics? Text c The container storeUnit Eleven Text A Where do we go from here? Text B The power of the well managed databse(Ⅰ) Text c The power of the well managed databse(Ⅱ)Unit Twelve Text A Technologies can take off fast Text B The world economy on the edge(Ⅰ) Text c The world economy on the edge(Ⅱ)Unit ThirteenUnit FourteenUnit Fifteen參考文獻

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　　《21世紀(jì)高職高專規(guī)劃教材：商務(wù)英語泛讀（商務(wù)英語系列）（第1冊）》內(nèi)容為專業(yè)的商務(wù)英語，供已具有一定英語知識的讀者使用。內(nèi)容包括商務(wù)英語概論、商務(wù)談判策略、商務(wù)貿(mào)易、國際仲裁、國際貿(mào)易方式、電子商務(wù)等方面的基礎(chǔ)理論和實務(wù)知識。所有文章均選自英美原文，略有刪改。內(nèi)容新穎，題材廣泛，體裁多樣，知識性與趣味性并重。

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