商務(wù)英語精讀（第2冊）

內(nèi)容概要

本冊主要講述出口商品交易會(huì)、管理與文化、公共關(guān)系、促銷策略、國際商務(wù)、合資企業(yè)、金融市場、風(fēng)險(xiǎn)管理與保險(xiǎn)、商業(yè)廣告、國際貿(mào)易組織等內(nèi)容。課文內(nèi)容新穎，選材力求涵蓋商務(wù)活動(dòng)中的各個(gè)分支部分，注重介紹商務(wù)專業(yè)基礎(chǔ)理論知識(shí)和專業(yè)技能，語言通俗易懂。    本套教材共計(jì)二冊，每冊含10個(gè)單元，每單元有五大部分組成（對(duì)話、課文、閱讀、商務(wù)函電寫作及綜合練習(xí)）并附有課文、閱讀譯文和練習(xí)參考答案。通篇文章內(nèi)容以實(shí)用為主，從多個(gè)方面學(xué)習(xí)商務(wù)基本知識(shí)，引導(dǎo)學(xué)生能進(jìn)入一個(gè)直觀的仿真商務(wù)環(huán)境中學(xué)習(xí)。    本書主要針對(duì)高職高專商務(wù)英語專業(yè)和經(jīng)貿(mào)專業(yè)學(xué)生，以及其他電子商務(wù)等專業(yè)學(xué)生和自學(xué)者。

書籍目錄

Unit One The Export Commodities Fair  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Two Management and Culture  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Three Public Relation  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Four Promotional Strategies  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Five International Business  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Six Joint Venture  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Seven Money Market  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Eight Risk Management and Insurance  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Nine Business Advertising  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Ten China's Entry into WTO  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesAppendix A Translations to Texts and ReadingsAppendix B VocabularyReferences

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    商務(wù)英語精讀（第2冊） PDF格式下載

---