實用商務(wù)英語寫作教程

內(nèi)容概要

　　商務(wù)英語寫作是高職商務(wù)英語專業(yè)或外貿(mào)英語專業(yè)必修的核心課程之一。多年來，多數(shù)高職學(xué)校借用本科教材，由于高職與普通本科教育在培養(yǎng)目標(biāo)上有較大的差異，教學(xué)要求和課時分配也有較大的不同，本科教材不可能完全符合高職要求；同時，本科教材內(nèi)容偏多，理論偏深，也給教與學(xué)帶來了一定困難。實踐證明，盲目借用本科教材，弊多利少，嚴重影響教學(xué)質(zhì)量。為此，我們特組織一批有著多年教學(xué)經(jīng)驗的一線老師，本著立足高職、服務(wù)高職的原則，編寫這本《高職高專通用教材：實用商務(wù)英語寫作教程》?！　　陡呗毟邔Ｍㄓ媒滩模簩嵱蒙虅?wù)英語寫作教程》分商務(wù)和社交寫作兩大部分，其中商務(wù)部分包括商貿(mào)聯(lián)系、代理、咨詢、銷售、詢盤、報價、報盤、訂購、包裝、裝運、保險、付款、投訴等；社交部分包括邀請、致謝與道歉、祝賀與祝福、鼓勵與安慰、歡迎與辭別、預(yù)約與預(yù)定等具體商務(wù)實務(wù)寫作。全書編排有序，條理清晰。　　《高職高專通用教材：實用商務(wù)英語寫作教程》案例詳實，理論精簡，突出實踐。　　另外，為了培養(yǎng)學(xué)生學(xué)習(xí)的主動與創(chuàng)造性，所有練習(xí)不附參考答案。

書籍目錄

Part One Business CommunicationsChapter 1 Introduction1 Parts of business letters2 Email3 Writing rules for business communicationsExercisesChapter 2 Business Relations1 Introduction2 Initiation3 Establishing a business relationshipExercisesChapter 3 Agency1 Asking for sole agency and replying2 Seeking agency and replying3 Agency agreements4 Granting attomeyship5 Offering terms for consideration6 Confirming the terms of agencyExercisesChapter 4 Consultation1 Consultation of credit2 Consultation of suggestions3 Letters of thanks after consultationExercisesChapter 5 Sales Letters1 Intrigue or entertain2 Support or assure3 Propose or deal4 Touch or patExercisesChapter 6 InquiryInquiryExercisesChapter 7 QuotationQuotationExercisesChapter 8 Offers & Responses1 Offer2 Refusing to accept the offer3 Acceptance4 CounterofferExercisesCbapter 9 Orders & Responses1 Order2 Dealing with ordersExercisesChapter 10 Packing & Marking1 Packing2 MarkingExercisesChapter 11 SlupmentShipmentExercisesChapter 12 Insurance ……Part Two　Social Communications

章節(jié)摘錄

　　Business communications are usually in the form of commercial correspondences，called foreign trade letters in our country，which refer to various kinds of English mails exchanged by the foreign trade companies（enterprises）and persons in the foreign trade activity。Business English letters are important for foreign trade。Foreign trade personnel should not only understand but also be good at business English letters?！　ompared with ordinary mails，business English letters have their special forms，regular commercial terms and specific commercial conventional terms。Because of differences between east culture and west culture， business English letters are very different in the form and content from Chinese letters。With the development of computer science，most business communications are realized in terms of e-mails at home and abroad?！　? Parts of business letters　　Most business letters have seven standard parts。They are letterhead， reference and date，inside address，salutation，body，complimentary close，and signature。When appropriate，any of the following optional items can be included。Attention line，subject line，file or account number，enclosures，carbon copy notation，mailing notation and postscript?！　?.1 Letterhead　　Letterhead designs vary with business organizations and occupy the top of the first page。They may be positioned at the center or at the left margin of the top of the page。A business letterhead，usually printed，contains all or some of the following elements：The company’s name， address， postcode，telephone number，telex number，fax number，the name of the officer or the director and even some pictures or slogans for a symbol of the company?！　?.2 Reference and date　　A typewritten date is necessarily included in the heading。 The date is usually placed two lines below the last line of the letterhead at the left margin for full block style or ending with the right margin for indented style。It is usual to show the date in the order day/month/year（English Practice）or month/day/year（American Practice）。Avoid giving a date in figures and abbreviations?！　?.3 Inside address　　The inside address is typed directly below the date line at the left hand margin。The inside address of a letter to an individual consists of the person’s courtesy title，name，business or executive title（it should be used immediately after the name）and address。 When the letter is to a group，the inside address includes the full group name and the address。 Care should be taken_to address the recipient exactly as on the envelope?！　　?/pre>








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