企業(yè)管理專業(yè)英語(yǔ)

內(nèi)容概要

　　全書分為5章，25節(jié)。5章的內(nèi)容分別為：創(chuàng)業(yè)、銷售與營(yíng)銷、企業(yè)管理、人力資源管理、財(cái)務(wù)管理。每章包括4-6節(jié)。全書用英文撰寫，語(yǔ)言難度屬中等水平。每節(jié)的結(jié)構(gòu)為：內(nèi)容提要（中文）、課文、詞匯和練習(xí)四部分；詞匯是經(jīng)濟(jì)、貿(mào)易和管理常用專業(yè)詞匯或生詞；練習(xí)為翻譯（英譯漢）、填空和思考題三種形式。　　本書可作為高等經(jīng)濟(jì)類院校相關(guān)專業(yè)的專業(yè)英語(yǔ)教材或閱讀教材，也可供涉外經(jīng)濟(jì)的企業(yè)管理、財(cái)務(wù)、人力資源、銷售人員等學(xué)習(xí)參考之用。

書籍目錄

Chapter One Starting a BusinessSection 1 Going into BusinessSection 2 Starting a BusinessSection 3 Managing Your BusinessSection 4 Should You Go into Business？Section 5 XVhat Is an Entrepreneur?Section 6 How to Be More EffectiveChapter Two Sales and MarketingaSection 7 Introduction to MarketingSection 8 How to Understand Your CustomersSection 9 Deciding on an Advertising MediumSection 10 How to Expand Your MarketChapter Three ManagementSection 1l How to Be Pointed Toward ProfitSection 12 How to Handle StressSection 13 Effective Presentation of Plans and IdeasSection 14 How to Lead and Manage PeopleSection 15 How to Develop YourselfChapter Four Personnel ManagementSection 16 Introduction to Personnel ManagementSection 17 Hiring the Right EmployeesSection 18 Employees Training and DevelopmentSection 19 Building Employee TrustSection 20 Delegating Work and ResponsibilityChapter Five Financial ManagementSection 21 Introduction to Financial ManagementSection 22 Financial Ratio AnalysisSection 23 Credit and Collection MethodsSection 24 Understanding Money SourcesSection 25 Watching Your ProfitBibfiography

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