大學(xué)英語閱讀教程

內(nèi)容概要

本書內(nèi)容通俗易懂，集知識性、實用性和趣味性為一體，包括經(jīng)貿(mào)專業(yè)的基本概念、經(jīng)濟常識和國際商務(wù)活動中的跨文化交際等方面的知識，以及與經(jīng)貿(mào)活動關(guān)系密切、有實際應(yīng)用價值的內(nèi)容，注重專門用途英語的表達、題材的多樣化和內(nèi)容的趣味性，而且每篇課文都有生詞表、注釋和練習(xí)，有利于讀者理解課文，鞏固所學(xué)知識。

書籍目錄

UNIT 1 Text A What Is Business? Text B Workers in a Market EconomyUNIT 2 Text A Business Cycle Text B Negotiating ContractsUNIT 3 Text A Forms of Business Organizations Text B CorporationUNIT 4 Text A What Is Monopoly? Text B Kinds of MonopoliesUNIT 5 Text A Some Concepts about Economics Text B Adam SmithUNIT 6 Text A Management Functions Text B Management and Human Resources DevelopmentUNIT 7 Text A Steps in the Decision-making Process Text B The Reality of Decision Making UNIT 8 Text A Public Relations Text B AdvertisementUNIT 9 Text A Is It Wrong to Tell a Lie? Text B Social Responsibility of CorporationsUNIT 10 Text A Business Comprter System Text B Expert SystemUNIT 11  Text A The Globalization of Business Text B Global Dress CodesUNIT 12 Text A A System of Markets Text B CompetitionUNIT 13 Text A Why Nations Trade Text B Government Restrictions on Foreign Trade……附錄1 練習(xí)參考答案附錄2 詞匯表參考文獻

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