國(guó)際商務(wù)文化英語(yǔ)選讀

內(nèi)容概要

　　《工商管理外語(yǔ)閱讀教程系列叢書(shū)：國(guó)際商務(wù)文化英語(yǔ)選讀》所選的國(guó)外原版閱讀文章，涵蓋了工商管理專業(yè)核心課程的重要領(lǐng)域，反映了當(dāng)前許多國(guó)外工商管理學(xué)科最前沿的知識(shí)信息。專業(yè)語(yǔ)言的語(yǔ)料具有原汁原味的真實(shí)性，它能使學(xué)生所獲取的專業(yè)英語(yǔ)技能在將來(lái)的工作中具有實(shí)用性。借助本套叢書(shū)，讀者們能夠跟蹤了解工商管理科學(xué)發(fā)展的最新動(dòng)態(tài)?！　　豆ど坦芾硗庹Z(yǔ)閱讀教程系列叢書(shū)：國(guó)際商務(wù)文化英語(yǔ)選讀》給出了該專業(yè)學(xué)生應(yīng)掌握的核心理論知識(shí)。為使學(xué)生們所學(xué)的專業(yè)領(lǐng)域中的語(yǔ)言知識(shí)得到應(yīng)用、鞏固、擴(kuò)展和提高，課文后均配有大量的練習(xí)。

書(shū)籍目錄

Chapter 1 What Is Culture, AnywayChapter 2 The Effects of Culture ShockChapter 3 Culture Shock and the Expatriate ManagerChapter 4 Variations in Cultural ValuesChapter 5 Body Language and Nonverbal SymbolsChapter 6 Multicultural Work Group and LeadershipChapter 7 Global Dress CodesChapter 8 Humor Across CulturesChapter 9 The Internal Environment: Corporate CultureChapter 10 Cross-Cultural NegotiationsChapter 11 Guides to Good International CommunicationChapter 12 Decision-Making and Business EthicsChapter 13 Women in Global BusinessChapter 14 Bamers to Cultural AdaptationChapter 15 Culture and Sales Management附錄- KEY TO THE EXERCISES附錄二 參考文獻(xiàn)一覽表

章節(jié)摘錄

　　International business can be interesting and rewarding. It can also be frustrating and confusing. Keeping these simple rules in mind can help you prevent costly and embarrassing mistakes.　　3. Use simple terms but attempt to be specific as well. Some of the simplest words might be interpreted within the context of each situation in which they are used （e.g.， fast has several meanings）.　Likewise， avoid use of superlatives such as fantastic and terrific because they may be misinterpreted as overly dramatic or insincere.　Also avoid overly formal and difficult expressions that may be confusing or considered pompous; e. g.， pursuant to your request or ostentatious.　　4.　Follow the same techniques for increasing readability you would use in writing to someone fluent in English： Write short， simple sentences containing only one idea， and construct short paragraphs that focus on developing one major idea.　　5.　Use the message planning principles you will learn in this course.　In addition，learn the subtle differences in the ways different cultures organize messages，especially those presenting bad news. For example， Germans tend to be more direct with bad news， but other cultures avoid negative messages or camouflage them so expertly that the reader might not recognize them.　　6. Use graphics， visual aids， and forms whenever possible because they simplify the message.　　7. Use figures for numbers. This system is almost universal. Keep in mind，however， that most people in the world use the metric system. Be aware of differences in the way numbers are written.　For example， ￥2，400.00 in the United States is written as 2400，00 in other countries.　　……

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