電子商務(wù)專(zhuān)業(yè)英語(yǔ)

內(nèi)容概要

　　本書(shū)作為電子商務(wù)的英語(yǔ)讀物，重點(diǎn)在于介紹基本概念和理念，因此全書(shū)分為四部分依次敘述了電子商務(wù)概況、電子商務(wù)的網(wǎng)絡(luò)平臺(tái)、電子營(yíng)銷(xiāo)和因特網(wǎng)購(gòu)物的過(guò)程；B2B、B2C、拍賣(mài)、智能代理以及廣告等電子商務(wù)的應(yīng)用；電子支付與協(xié)議、電子支付系統(tǒng)、電子營(yíng)銷(xiāo)的商務(wù)模型、一對(duì)一營(yíng)銷(xiāo)、供應(yīng)鏈、企業(yè)資源計(jì)劃、電子商務(wù)安全等基礎(chǔ)設(shè)施；電子商務(wù)中的法律、道德以及經(jīng)濟(jì)事務(wù)?！　”緯?shū)既可以作為電子商務(wù)相關(guān)領(lǐng)域?qū)I(yè)技術(shù)人員、高級(jí)管理人員的參考用書(shū)，也可以作為高等院校電子商務(wù)或相關(guān)專(zhuān)業(yè)的專(zhuān)業(yè)英語(yǔ)閱讀教材，或者相關(guān)企業(yè)的培訓(xùn)教材。

書(shū)籍目錄

Part One Foundation of EC　Unit 1 Overview of Electronic Commerce　Unit 2 The Internet,Intranet and Extranet　Unit 3 Introduction of Electronic Marketing　Unit 4 Procedure for Internet ShoppingPart Two Applications of EC　Unit 5 Business-to-Business Electronic Commerce　Unit 6 Business-to-Consumer Electmnic Commerce　Unit 7 Auctions　Unit 8 Market Research and InteHigent Agents　Unit 9 Advertisenlent in ECPart Three Infrastructure and EC Support Services　Unit 10 Electronic payments and protocls　Unit 11 Primary Electronic Payment Systems for Ec　Unit 12 Typical Business Models of Electronic Marketing　Unit 13 One-to-one Marketing　Unit 14 Supply Chain and Their Management　Unit 15 ERP,Supply Chain and EC　Unit 16 Securitv in ECPart Four Legal,Ethical and Economical Issues in EC　Unit 17 Legal and Ethical issues in Intemet　Unit 18 Some Issues in Digital Economy and Success Factors

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