農(nóng)業(yè)經(jīng)濟(jì)管理英語

內(nèi)容概要

　　《新世紀(jì)農(nóng)業(yè)科學(xué)專業(yè)英語：農(nóng)業(yè)經(jīng)濟(jì)管理英語》選材于管理學(xué)、經(jīng)濟(jì)學(xué)、市場(chǎng)營(yíng)銷、農(nóng)業(yè)經(jīng)濟(jì)、城鎮(zhèn)規(guī)劃等領(lǐng)域內(nèi)的權(quán)威性專著、教材、相關(guān)案例、學(xué)術(shù)論文及研究報(bào)告?！缎率兰o(jì)農(nóng)業(yè)科學(xué)專業(yè)英語：農(nóng)業(yè)經(jīng)濟(jì)管理英語》共分18個(gè)單元，每單元由精讀、泛讀、詞匯和練習(xí)組成，并附有譯文和參考答案，《新世紀(jì)農(nóng)業(yè)科學(xué)專業(yè)英語：農(nóng)業(yè)經(jīng)濟(jì)管理英語》適用于高等農(nóng)業(yè)院校經(jīng)濟(jì)與管理專業(yè)。農(nóng)村區(qū)域發(fā)展專業(yè)，市場(chǎng)營(yíng)銷專業(yè)，城鄉(xiāng)規(guī)劃專業(yè)本科生及研究生的專業(yè)英語教學(xué)使用。

書籍目錄

Unit 1Part A  The Evolution of ManagementPart B  Jerry Jones Talks About Owning and Managing "America's Team"Unit 2Part A  The Managerial Functio Part B  Pepsi Proves It's Not to Be Tampered WithUnit 3Part A  Management Functio  Begin With PlanningPart B  What Makes for a Successful Supervisor?Unit 4Part A  Organizing as an Essential Managerial FunctionPart B  Sande  Supermarkets Store #21 :Orientation of a New EmployeeUnit 5Part A  The Staffing Function and The Human Resources Department（I）Part B  Intolerable Working Conditio Unit 6Part A  The Staffing Function and the Human Resources Department（II）Part B  Can Saturn's Leade  Continue the Success Story?Unit 7Part A  Social Respo ibility,Managerial Ethics and Decision MakingPart B  Marketing Planning and Marketing ResearchUnit 8Part A  Strategic ManagementPart B  Segmentation,Product Life Cycle and Setting Market ObjectivesUnit 9Part A  Goods and Financial MarketsPart B  Price and ProductUnit 10Part A  Expectatio Part B  DistributionUnit 11Part A  Openness in Goods and Financial MarketsPart B  Elasticity of DemandUnit 12Part A  Putting All Markets TogetherPart B  Rural Non-farm Income in Developing CountriesUnit 13Part A  Overall Economic Environment and AgriculturePart B  Patter  in RNF Activity:Inter-and Intraregional DifferencesUnit 14Part A  Implicatio  for Developing Countries'Agricultural Growth and TradePart B  The Effects or RNF Activity on FanningUnit 15Part A  Fedding the Cities（ I ）Part B  Distribution of Non-farm Income Across Landholding Class and Overall Income StrataUnit 16Part A  Feeding the Cities（ lI ）Part B  UrbanizationUnit 17Part A  The Development of Agriculture in BritainPart B  Adding a Multisectoral Pe pective to Agricultral and Rural Development PoliciesUnit 18Part A  The Scope of EcologyPart B  Policy Issue and Implicatio 參考譯文Keys to exercises

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