國際營銷/國際商務(wù)簡明教程系列

內(nèi)容概要

本書是一本國際營銷的綜合性的入門教材。

書籍目錄

Chapter1:MARKETING BASICS
Chapter2:ELEMENTS OF THE MARKETPLACE
Chapter3:THE DIMENSIONS OF INTERNATIONAL MARKETING
Chapter4:INTERNATIONAG TRADE
Chapter5:THE ROLE OF GOVERNMENTS
Chapter6:THE ROLE OF CULTURAL FORCES
Chapter7:DEVELOPING PRODUCTS FOR THE FORFIGN MARKET
Chapter8:MAGRET RESEARCH
Chapter9:PREPARING FOR MARIET INTRY
Chapter10:DEVELOPING DISTRIBUTION
Chapter11:ADVERTISING AND PROMOTIONS
Chapter12:MAKIG CONTACT
Chapter13:STAFFING THE NEW MARKET
Chapter14:EVALUATING PERFORMANCE
Chapter15:THE MARKETING PLAN
……

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