國(guó)際商務(wù)寫(xiě)作教程

出版時(shí)間:1996-10  出版社:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社  作者:王素清 編  

內(nèi)容概要

國(guó)際商務(wù)寫(xiě)作教程教師用書(shū),ISBN:9787810007948,作者:王素清編著

書(shū)籍目錄

CHAPTER ONE
AN OVERVIEW OF INTERNATIONAL BUS-
INESS COMMUNICATION
Lesson 1 Introduction to Business Communication
Lesson 2 Principles for Business Written Communication
CHAPTERTWO
THE LAYOUT AND APPEARANCE OF BUS-
INESS LETTERS
Lesson 3 The Standard Parts of Business Letters
Lesson4 TheSpecializedPartsofBusinessLetters
商務(wù)書(shū)信的特殊部分
CHAPTERTHREE
ROUTINEINQUIRIESANDREQUESTS
日常詢(xún)函
Lesson5 LettersaboutRoutineInquiries
日常詢(xún)盤(pán)信
Lesson6 Lettersab0utRoutine()rders
日常訂貨信
lesson7 LettersaboutRoutineCLaims and Complaints
日常索賠和投訴信
CHAPTERFOUR
LETTERSWITHNEUTRALANDPOSITIVE
INFORMATION
傳遞中性和肯定信息的書(shū)信
Lesson8 NeutralRepliestoRoutineRequests
對(duì)日常詢(xún)函的中性答復(fù)
Lesson9 LettersSayingYestoInquiries
對(duì)詢(xún)函的肯定答復(fù)
Less0n10 LettersSayingYestoOrders
對(duì)訂貨信的肯定答復(fù)
Lessonll LettersSayingYestoClaimsandComplaints
對(duì)索賠和投訴信的肯定答復(fù)
CHAPTERFIVE
LETTERSWITHNEGATIVEINFORMATION
傳遞否定信息的書(shū)信
Lesson12 LettersSayingN0toRequestsforFavors
對(duì)請(qǐng)求信的否定答復(fù)
Lesson13 LettersSayingN0toOrders
對(duì)訂貨信的否定答復(fù)
Lesson14 LettersSayingNotoAdjustmentRequests
對(duì)索賠信的否定答復(fù)
CHAPTERSIX
LETTERSOFPERSUASION
說(shuō)服信
Lesson15 PersuasiveRequestsforFavours
求助說(shuō)服信
Lessonl 16 Bargainingfor BetterTerms
討價(jià)還價(jià)信
Lesson17 SpecialAdjustmentRequests
特別索賠信
Lesson18 LettersforCollectingPayments
索款信
ILesson19 SalesLetters
促銷(xiāo)信
CH久PTERSEVBN
SPECIALGOODWILLLETTERS
特別友好信
Lesson20 LettersofAppreciation
感謝信
Lesson21 LettersofC0ngratulation
祝賀信
Lesson22 Let tersofSympathy
慰問(wèn)信
Lesson23LettersofRecommendation
推薦信
CHAPTEREIGHT
TELEXANDFAXINBUSINESS
COMMUNICATIONS
電傳和傳真的商務(wù)聯(lián)系
Less0n24 Construction0fTelexWordsandExpressions
電傳字詞的組成
Less0n25 Construction0fTelexandFaxMessages
電傳的寫(xiě)作

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