出版時(shí)間:1994-12 出版社:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
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內(nèi)容概要
This Internatinal Business Case Book is the end result of research project undertaken by a team of experts under the direction of Professor Ma Chunguang, Dean of the School of International Business Management. On the team were John Allee, Mitsui Professor of Marketing; Feroza Allee, Professor of Management; and Yao Zhijun, Assistant Professor of International Business. All are staff members at the University of international Business and Economics, Beijing, China.
本書(shū)為英文版。
書(shū)籍目錄
Preface
Introduction
Babcock & Wilcox Bejing Company Ltd
Beijing Warner Gear
Chemex
Consolidated Technologies Ltd
EG &G
Ford Motor Company
General Electric Company
Hewlett-Packard
Mitsui & Co. , Ltd
Otis Elevator Company
Rohm & Haas China Inc
Xerox Corporation
Yili-Nabisco Biscuit & Food Company Ltd
Nantong Cellulose Fibers Company in China
Ningbo Shenzhou Knitwear Co Ltd
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250萬(wàn)本中文圖書(shū)簡(jiǎn)介、評(píng)論、評(píng)分,PDF格式免費(fèi)下載。 第一圖書(shū)網(wǎng) 手機(jī)版