銷售英語口語

前言

　　我社于1999年出版了“實用英語書系叢書”，近10年來，該系列圖書連年再版，成為深受讀者歡迎的暢銷書。但為了滿足讀者新的要求，我們特邀高校富有教學經(jīng)驗和實踐經(jīng)驗的老師編寫了一套新的叢書“新世紀實用英語培訓系列”，將陸續(xù)推出《公關(guān)英語》、《商貿(mào)英語》、《交際英語》、《銷售英語口語》、《金融銀行英語》、《實用醫(yī)學英語》等?！　≡撓盗姓w層次比原“實用英語書系叢書”有較大的提升，其編寫體例和內(nèi)容則更適合?？茖W校和職業(yè)學校作為培訓教材之用，也可供有需要的讀者自學之用。

內(nèi)容概要

《銷售英語口語》是新世紀實用英語培訓系列教材之一。本教材是專門為大中專院校相關(guān)專業(yè)的師生、目前從事或準備從事商品銷售工作的人員編寫的。該教材也適合銷售英語培訓班學員或英語自學者使用。 　　教材共15個單元。內(nèi)容包括玩具、服裝、皮革制品、家用電器、家具、珠寶、工藝品、化裝品、醫(yī)藥、食品與飲料、紙制品、古董、IT產(chǎn)品、樂器和個人交通工具15類商品。

作者簡介

(石本俊)：
　　A Profile of Freeman Stone Freeman Stone．who graduated frOm Central China Normal Univer耐in the 1980s，has been an English teacher for more than 20 years．He now teaches at a large university in Guangdong Province，with a student body of l 2．000 plus．This is his second book from the same publishers and fulfills a dream of his to help students all over China who will enter the sales professions．

書籍目錄

Toys玩具  Tips for Selling Toys銷售玩具的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Clothing服裝  Tips for Selling Clothing銷售服裝的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Leather Goods皮革制品  Tips for Selling Leather Goods銷售皮革制品的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Electric Household Appliances家用電器  Tips for Selling Electric Household Appliances銷售家用電器的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Furniture家具  Tips for Selling Fumiture銷售家具的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Jewelry珠寶  Tips for Selling Jewelry銷售珠寶的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Arts＆Crafts工藝品  Tips for Selling Arts&Crafts銷售工藝品的技巧  Speaking Skill Training口語技能訓I練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Cosmetics化妝品  Tips for Selling Cosmetics銷售化妝品的技巧  Speaking Skill Training口語技訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Medicines醫(yī)藥  Tips for Selling Medicines銷售醫(yī)藥的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Food&Beverages食品與飲料  Tips for Selling Food&Beverages銷售食品與飲料的技巧  Speaking Skill Training口語技訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Paper Goods紙制品  Tips for Selling Paper Goods銷售紙制品的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Antiques古董  Tips for Selling Antiques銷售古董的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展IT Products IT產(chǎn)品  Tips for Selling IT Products銷售IT產(chǎn)品的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Musical Instruments樂器  Tips for Selling Musical Instruments銷售樂器的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展Personal Vehicles個人交通工具  Tips for Selling Personal Vehicles銷售個人交通工具的技巧  Speaking Skill Training口語技能訓練  Speaking Skill Development口語技能擴展  Communicative Skill Development交際技能擴展  Vocabulary Development詞匯擴展

章節(jié)摘錄

　　When selling furniture to foreign—ers，it is important to find out the usesfor the furniture before demonstratingor showing individual pieces.For ex—ample，a living room chair may need tocontrast in color or style the presentfurniture in a room.Your customer willtell you what use the piece will serveand you can then make a correct deci-sion about what to show them.D0 notshow too many pieces for a single useas your customer may not be able tochoose between many.It is better toask a few more questions and givethem Iess choices if the choices are thecorrect ones.　　Most customers already know whatmaterials they want in the furniturethey want to buy.It is not profitable toshow artificiaI materials to a customerwho is looking for a classic piece.AI-ways enquire about the pieces theynow have in the room where they wishto put the new pieces.This will alsohelp the customer visualize the new piece with their own furniture._f youshow them something that will fit thestyle they already have.That will helpto close the sale with them.　　If the customer asks for your sug—gestions about two similar pieces，it isbetter not to discuss price until theyseem to be comfortable with the piece’Ssuitability in the room they intend forit.Then when they are comfortable，you can discuss price.Do not alwayspush for the most expensive piece，butlet the customer choose.Then they willprobably ask if there is any discount.At that point，the sale becomes thesame as any other sale.　　Sometimes，given two or morechoices，the furniture customer maychoose the most expensive，for rea—SOnS you are not aware of.Furniture issomething we show off to our guestsand our families.A foreigner may buythe most expensive piece in order toshow their success to others.They arenot always bargain hunting when theybuy furniture items.It is important toallow the foreign customer to talkthemselves into the better pieces.

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