新編大學(xué)國際商務(wù)英語函電教程

內(nèi)容概要

　　本書創(chuàng)新性地編制了國際商務(wù)英語函電句型體系。經(jīng)過對浩如煙海、紛繁雜陳的英語函電的語言、語言要素和結(jié)構(gòu)進(jìn)行系統(tǒng)而徹底的研究，本書作者沙里淘金，去粗取精，由表及里，由繁到簡，最終提煉出構(gòu)成國際商務(wù)英語函電語言框架體系的38個(gè)主題175個(gè)句型。綱舉、目張，掌握了這175個(gè)句型就等于掌握了撰寫國際商務(wù)英語函電的金鑰匙，即能撰寫出各門各類、洋洋灑灑的國際商務(wù)英語函電，自由馳騁于國際商業(yè)市場的交流平臺。本教材各單元所配的練習(xí)覆蓋面廣、實(shí)踐性強(qiáng)、操練力度深；題型靈活多樣，富于知識性、創(chuàng)新性和挑戰(zhàn)性，這在同類型教材中尚不多見。

書籍目錄

Unit 1 Layout of a Business LetterExercisesUnit 2 Establlshment of Business RelatlonsSentence Patterns： 1.Self-introduction2.Initial Intentions and DesiresText： 1.Self-introduction2.Asking to Establish Business Relations3.Asking for Catalogues4.Invitation to Guangzhou FairWords in Focus： inform， benefit， deal， encloseExercisesUnit 3 EnqulrySentence Patterns： 1.Interest and Desires2.Enquiries3.RepliesText： 1.Showing Interests in Goods2.Making an Enquiry3.Reply to an Enquiry4.Asking to Send Proforma InvoiceWords in Focus： interest， appeal， supply， confirmExercisesUnit 4 Quotations and OffersSentence Patterns： 1.Quotations2.Offers3.Counter-offersText： 1.Quotation2.Offer3.Request of Reduction in Price4.Counter-offerWords in Focus： quote，offer， price， adviseExercisesUnit 5 Sales PrOmotionSentence Patterns： 1.Introduction of Goods2.Comparison of Goods3.Offering Favorable Terms4.Advice and RecommendationsText： 1.Introducing Commodity2.Comparison of Goods3.Promotion of a New Product4.Recommendation of a SubstituteWords in Focus： sell， compare， compete， creditExercisesUnit 6 OrderSentence Patterns： 1.Placing Orders2.Reply to Orders3.Execution of an OrderText： 1.Placing an Order2.Execution of an Order3.Delay in Fulfilling an Order4.Declining an OrderWords in Focus：order， accept， execute， stockExercisesUnit 7 Terms of Payment (Ⅰ)Sentence Patterns： 1.Choice of Terms of Payment2.Urging Establishment of L/C3.Establishment of L/CText： 1.Introducing Terms of Payment2.Acceptance of Payment by D/P instead of D/A3.Urging Establishment of L/C4.Advising Establishment of L/CWords in Focus： pay， draw， stipulate， chargeExercisesUnit 8 Terms of Payment (Ⅱ)Sentence Patterns： 1.Amendment of L/C2.Extension of L/C3.OthersText： 1.Asking for Amendment to L/C2.Amending L/C as Allowing Transshipment and Partial Shipments3.Extension of L/C4.Banking Advice of T/T RemittanceWords in Focus： amount， account， cover， valueExercisesUnit 9 InsuranceSentence Patterns： 1.Arrangement of Insurance2.CompensationText： 1.Introducing Insurance Terms2.Asking for Insurance Arrangement3.Advising Insurance Effected4.Clarification of Insurance TermsWords in Focus： insure， assure， effect， referExercisesUnit 10 ShlpmentSentence Patterns： 1.Shipping Instructions2.Shipping Advice3.Shipping DocumentsText： 1.Urging Shipment2.Shipping Instructions3.Shipping Advice (Ⅰ)4.Shipping Advice (Ⅱ)Words in Focus： forward， regard， regret， shipExercisesUnit 11 PackingSentence Patterns： 1.Packing2.MarkingText： 1.Buyers Requirements for Packing and Marking2.Information of Packing3.About Outer Packing4.Size TicketsWords in Focus： pack， specify， source， availExercisesUnit 12 ClaimSentence Patterns： 1.Making Complaints2.Lodging Claims3.Acceptance of Claims4.Rejection of ClaimsText： 1.Complaint of Order Cancellation2.A Claim for Short-weight and Inferior Quality3.Proposal for Settlement of a Claim4.Recommending a Joint ArbitratorWords in Focus： complain， claim， compensate， settleExercisesUnit 13 AgencySentence Patterns： 1.Asking for Agency2.Appointment of Agency3.Refusal to Application for AgencyText： 1.Application for Agency2.Stating Main Points in Agency Agreement3.Refusal to Agency Application4.Agents Complaint of Slow DeliveryWords in Focus： act， conform， market， favourExercisesUnit 14 Flexible TradeSentence Patterns： 1.Processing Trade2.Compensation Trade3.Joint VentureText： 1.Processing after Samples with Suppliers Materials2.Concerning Compensation Trade3.Inquiry about Conditions for Joint Ventures4.Confirmation of the Main Points in Joint Venture AgreementWords in Focus： negotiate， business， limit， exchangeExercisesUnit 15 E-mailExercisesKey to ExercisesExamination and Keys

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