商務(wù)英語(yǔ)談判

內(nèi)容概要

　　商務(wù)談判是國(guó)際商務(wù)活動(dòng)中一個(gè)至關(guān)重要的環(huán)節(jié)。在商務(wù)談判中，談判人員良好的業(yè)務(wù)素質(zhì)、嫻熟的談判技巧和語(yǔ)言運(yùn)用能力是能否贏得談判成功的關(guān)鍵。本書正是為適應(yīng)當(dāng)前的形勢(shì)發(fā)展、培養(yǎng)符合國(guó)際市場(chǎng)需求的人才而策劃、編寫的一本實(shí)用商務(wù)英語(yǔ)教材?！　”緯卜譃?6個(gè)單元，內(nèi)容涉及談判概述、談判原則、談判目標(biāo)、談判團(tuán)隊(duì)構(gòu)成、談判準(zhǔn)備、談判步驟、談判策略、談判的利益關(guān)系、談判沖突、談判紀(jì)要、結(jié)束談判、談判語(yǔ)言（上、下）、文化對(duì)談判的影響、談判風(fēng)格等。

書籍目錄

Unit 1 An Introduction to NegotiationUnit 2 Principles of Business NegotiationsUnit 3 Goals for NegotiationsUnit 4 Composing of Negotiation TeamUnit 5 Preparation for NegotiationsUnit 6 Business Negotiation ProcedureUnit 7 Negotiation StrategiesUnit 8 Beneficial Relationships of the NegotiationUnit 9 Conflicts in NegotiationUnit 10 Negotiation MemoUnit 11 Closing the NegotiationUnit 12 Language for Negotiations（Part I）Unit 13 Language for Negotiations（Part II）Unit 14 Cultural Influence on NegotiationsUnit 15 Negotiation styrlesUnit 16 Integrated Negotiation DrillsVocabulary and Technical Terms Taken FrOm the Text主要參考文獻(xiàn)

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