會(huì)展英語(yǔ)

內(nèi)容概要

　　在素材選取上，編者在國(guó)內(nèi)相關(guān)書(shū)籍較少、國(guó)外書(shū)籍難找的客觀情況下，多方尋覓相關(guān)材料，參考了有關(guān)的書(shū)籍、報(bào)紙雜志、互聯(lián)網(wǎng)、會(huì)議通知、宣傳材料等等，力圖提供全面翔實(shí)、實(shí)和性與時(shí)效性結(jié)合資料?！　≡趦?nèi)容編排上，編者注意到，目前有些書(shū)籍雖然冠以會(huì)展名義，但是內(nèi)容都有所偏重，因此在本教材中將盡力做到會(huì)議與展覽并重。相應(yīng)的，編著將本教材分為兩個(gè)部分：會(huì)議英語(yǔ)和展覽英語(yǔ)。由于會(huì)展行業(yè)與多個(gè)學(xué)科領(lǐng)域密切相關(guān)，面面俱到地描述整個(gè)發(fā)展過(guò)程幾乎是不可能的，在本教材中，編著選取最具代表性的部分加以描述和解釋，并結(jié)合適當(dāng)?shù)木毩?xí)，使學(xué)生能夠比較系統(tǒng)地了解行業(yè)相關(guān)知識(shí)，并且相應(yīng)地提高行業(yè)英語(yǔ)水平。在書(shū)后還附加了內(nèi)容相當(dāng)豐富的附錄，尤為突出的是長(zhǎng)達(dá)二十頁(yè)的會(huì)展專業(yè)詞匯，目的就是幫助學(xué)生了解并掌握必備常識(shí)，這也是本教材一個(gè)特點(diǎn)。

書(shū)籍目錄

ConferencePart One Pre-conference PreparationChapter One Conference PlanningChapter Two Site SelectionChapter Three SecretariatChapter Four InvitationChapter Five Budget and PromotionChapter Six PublicityChapter Seven Space Use and Set-up DesignPart Two ConferenceChapter One RegistrationChapter Two Opening CeremonyChapter Three RecordingChapter Four Audio-visual ServicesChapter Five EmergenciesChapter Six EtiquetteExhibitionPart One Preparation for ExhibitionsChapter One Choice o{ VenuesChapter Two Designing and Building of an Exhibition StandChapter Three Exterior Liaison （Obtaining Sponsorship）Chapter Four Introducing an ExhibitionChapter Five Introducing an Exhibition StandChapter Six Exhibition Marketing and AdvertisingChapter Seven Looking for a Contractor/Representative at theStandPart Two Services before an ExhibitionChapter One Booking a StandChapter Two Cost InquiryChapter Three Stand DecorationChapter Four Transportation of Exhibited ProductsChapter Five Insuring the Exhibited ProductsChapter Six Renting of Exhibition EquipmentPart Three ReceptionChapter One Inquiring about InformationChapter Two Introducing and Greeting Each OtherChapter Three In the HotelPart Four Reception at the HallChapter One Information about the ProductsChapter Two Sales Presentation/DemonstrationChapter Three Price NegotiationChapter Four Complaints， Claims and ArbitrationChapter Five Information CollectionPart Five After the ShowChapter One Dismantling of Display ItemsChapter Two Thanking the Appropriate PeopleChapter Three Follow-up of ContactsChapter Four Analyzing the Productivity of the Show附 錄一、答案二、參考書(shū)目三、主要職稱及部門名稱四、重要國(guó)際展覽行業(yè)組織五、會(huì)展詞匯

編輯推薦

　　《21世紀(jì)全國(guó)高等院校會(huì)展管理系列統(tǒng)編教材：會(huì)展英語(yǔ)》詳細(xì)介紹了各種會(huì)議展覽的具體操作過(guò)程，通過(guò)對(duì)話、課文等方式讓學(xué)習(xí)者了解會(huì)議展覽中的英語(yǔ)的運(yùn)用。同時(shí)還列明了新鮮詞匯和常用句子，便于學(xué)習(xí)者記憶和了解。書(shū)的附錄還收集了大量相關(guān)資料，為學(xué)習(xí)者進(jìn)一步深入學(xué)習(xí)和了解會(huì)議展覽的相關(guān)內(nèi)容提供了方便。是一本難得的會(huì)展方面的英語(yǔ)教材。

圖書(shū)封面

圖書(shū)標(biāo)簽Tags

無(wú)

評(píng)論、評(píng)分、閱讀與下載

---

    會(huì)展英語(yǔ) PDF格式下載

---