出版時間:2012-10 出版社:中國海關出版社 作者:毅冰 頁數(shù):280 字數(shù):200000
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內容概要
作為一名外貿人,你是否有過以下困惑:
研讀大量函電書籍后,給老外發(fā)郵件仍然無從下筆;
每次郵件往來后,總擔心自己的CHINGLISH能否被客戶理解;
工作幾年后,自認為熟悉的行文套路,一旦遇到緊急情況,又感到無所是從……
閱讀本書,將幫你輕松解決以上困惑,讓你不由慨嘆外貿函電竟如此簡單。
本書立足外貿人實際需求編寫,區(qū)別于傳統(tǒng)意義的學院派函電,將外貿工作中可能發(fā)生的數(shù)百種情況,歸納為十天學習。100篇最簡單、地道的英文函電,讓你徹底告別傳統(tǒng)函電;靈活運用最新KISS原則,快速進入老外的思維模式;秘而不宣的外貿知識點無私分享,助你提高訂單成交率。
作者簡介
作者毅冰,資深外貿人,多年行走于外貿江湖,為人低調。所著第一本書——《外貿高手客戶成交技巧》,位居網(wǎng)絡書店“外貿類”圖書銷售排行榜榜首,深受外貿人推崇。
書籍目錄
序 不走尋常路,十天寫一手漂亮的電子郵件
第一天 前期聯(lián)絡Prebusiness Contact
1.邀請客戶見面Requesting Business Appointment
2.討論時間地點Scheduling Visiting Itinerary
3.取消本次會面Cancelling the Meeting
4.見面后的跟進Following up after Meeting
5.展會后的聯(lián)絡Contacting after Fairs
6.開發(fā)潛在客戶Developing Potential Customer
7.介紹自己優(yōu)勢Introducing Our Advantage
8.突出專業(yè)素養(yǎng)Highlighting Speciality
第二天 商務往來Doing Business
Part 1 詢盤處理Dealing with Inquiries
9.回復新客戶的詢盤Counter offer to New Inquiries
10.回復有針對性的詢盤Counteroffer to Specific Inquiries
11.回復語焉不詳?shù)脑儽PCounteroffer to Non-specific Inquiries
12.跟進老客戶的詢價Following—up Inquiry From Current Customer
13.給客戶推薦新產品Recommending New Product
14.回答客戶的各種問題Replying Questions
Part 2 如何報價Offer Methods
15.快速準確的報價Prompt&Accurate Quotation
16.詳細專業(yè)的報價Detailed&Professional Quotation
17.回復客戶的砍價Replying to Customer Bargain
18.多輪價格談判Price Negotiating
19.最終確定價格Final Price Confirmed
Part 3 細節(jié)處理Detailed Issues Followup
20.給客戶準備樣品Preparing Samples to Customer
21.向客戶詢問到付賬號Requesting the Courier Account
22.請客戶支付樣品費Requesting Sampling Charge
23.詢問樣品是否滿意Asking for Sample Evaluation
24.討論包裝問題Packaging Confirmation
25.討論顏色問題Color Confirmation
26.確認設計稿Artwork Confirmation
27.了解客戶的其他需求Acknowledging Other Requests
第三天 訂單操作Order Followup
Part 1 訂單確認Order Confirmation
28.收到客戶訂單Receiving PO
29.付款方式談判Payment Terms Discussion
30.跟客戶交涉修改條款Negotiating Payment Terms
31.收到最終訂單Confirmation for Final PO
32.給客戶形式發(fā)票Sending PI
Part 2 產前準備Preproduction preparation
33.準備產前樣Preparing Pre—production Samples
34.下單給供應商Placing Order to Vendor
35.緊急修改包裝Package Re—confirmation
36.重新制作訂單Receiving Revised PO
37.重新制作形式發(fā)票Re—preparing New PI
38.重新準備樣品Re—arranging samples
Part 3 生產裝運Production&Delivery
39.告知客戶生產情況Advising the Production Status
40.申請第三方驗廠Applying 3一Party for Factory Evaluation
41.申請第三方驗貨Applying 3“Party for Inspection
42.驗貨未通過Failed in Inspection
43.整改后申請重驗Applying Re—inspection
44.討論裝運細節(jié)Shipping Details Confirmation
45.告知客人裝運和預計到港時間 Keep Customer Informed the Ship Date&ETA
第四天 收款問題Payment Terms
46.提交單據(jù)并向客戶催款Documentary Submission&Payment Push
47.收到客戶付款通知Receiving the Payment Made from Customer
48.請客戶提供銀行水單Asking Bank Receipt
49.發(fā)現(xiàn)付款錯誤跟客戶重新討論Re-discussion for Payment Error
50.告知客戶款項收到Recd Payt Inform
51.請客戶更改信用證Propose Amendment to L/C
52.請客戶接受信用證不符點Propose Acceptation of L/C Discrepancy
53.討論新訂單的付款方式Payment Terms Confirmation to New Order
第五天 處理投訴Claim Settling
54.對于品質的投訴Quality Complaints
55.對于交期的投訴Delivery Time Complaints
56.對于服務的投訴Service Complaints
57.道歉并提供解決方案Apology&Solutions
58.客戶提出索賠Compensation Claim
59.商量賠款金額Compensation Negotiation
60.申請分批賠付Application for Compensation Installment
61.申請延期賠付Application for Deferred Compensation
62.拒絕客戶的賠款要求Compensation Refusal
63.討論用別的方式代替賠款Compensation Alternatives
第六天 售后跟進Aftersale Service
64.詢問產品銷售情況Inquiring Sales
65.了解最新市場動向Hold Latest Market Tendency
66.討論同類產品Similar Products Discussion
67.針對缺陷提供改進方案Solutions to Defect
68.對于降低成本的建議Cost Reduction Advice
69.給客戶專業(yè)的意見Professional Advice
70.推薦其他同系列產品Other Series Recommendation
71.給客戶最新的產品信息Latest Products Information
72.告知售后服務電話After—sale Service Hotline
第七天 其他日常工作Other Daily Working
73.出差的自動回復Auto—reply for Business Trip
74.通知客戶展會安排Fair Arrangement Inform
75.通知客人新網(wǎng)站完成New Website Inform
76.公司地址變更通知Company Address Change Inform
77.郵箱地址變更通知E-mail Change Inform
78.病假的自動回復Auto—reply for Sick Leave
79.宣布公司的新規(guī)定Announcing New Office Regulations
80.職務調動通知Transfer Notification
81.內部工作調整通知Internal Work Adjustment Notification
82.休假通知Annual Leave Announcement
83.離職通知Resignation Announcement
84.退休通知Retirement Announcement
第八天 私人往來Personal Affairs
85.結婚通知Marriage Announcement
86.請同事們聚餐Inviting Co—workers to Dinner Paay
87.產子通知Announcing the Birth of a Child
88.邀請客戶聚餐Inviting Customer for Dinner
89.跟客戶討論私人問題Private Conversation with Customer
90.請客戶幫忙Seeking for Helping Hand
第九天 特別問候Special Greetings
91.圣誕問候Xmas Greetings
92.新年問候New Year Greetings
93.春節(jié)問候Chinese New Year Greetings
94.感恩節(jié)問候Thanksgiving Day Greetings
95.萬圣節(jié)問候Halloween Greetings
96.長假問候Holiday Greetings
97.祝賀新婚Marriage Celebrating
98.祝賀升職Promotion Celebrating
99.敬祝早日康復Get-well Messages
100.寄送小禮物Sending a Small Girl
第十天 細節(jié)問題Detailed Issues
101.附件的問題Attachment Issue
102.圖片的問題Photo Issue
103.郵件長短的問題Space Issue
104.簽名的問題Signature Issue
105.郵箱地址的問題E—Mail Address Issue
106.格式、行文、空格、空行和標點Format,Writing Manner,Blank Space-Blank
LiBe&Punctuation
后記
編輯推薦
為了讓朋友們快速上手,在短期內迅速了解到當前主流英文郵件的寫法,《十天搞定外貿函電》作者毅冰將外貿工作中可能發(fā)生的數(shù)百種情況,根據(jù)工作的流程和進展,大致歸納為九天學習,涉及前期聯(lián)絡、開發(fā)信的書寫、詢盤的處理、報價和跟進的方法,還有談判、裝運、驗貨、驗廠、收款等,詳解不同情境和語境下的郵件書寫,讓讀者閱讀后在實際工作中可以“脫筆而出”。而第十天,專門講解細節(jié)問題,供學有余力的朋友總結和提高?!?ldquo;樂貿”系列叢書·外貿英語實戰(zhàn)系列:10天搞定外貿函電》在美長的各個小節(jié)中,增加了可替代的例句,盡量覆蓋到工作的方方面面,應付一些突如其來的問題。另外還專門設置了“Useful Tips”章節(jié),每節(jié)闡述一個外貿小知識,介紹的是一些筆者認為特別重要的細節(jié),或者平時網(wǎng)絡中不太能搜到、但工作中卻必不可少的要點,讓你在收獲函電精華的同事,學到更多的外貿技能。
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