國際商務(wù)英語函電教程

前言

　　我國古代海關(guān)的起源，一般認(rèn)為是在西周，至今已有三千多年的歷史。其名稱幾經(jīng)變遷，經(jīng)歷過關(guān)、塞、關(guān)樓、津、市、市舶司、月港督餉館、鈔關(guān)、戶關(guān)、工關(guān)、常關(guān)等，直到清代康熙二十四年（1685年），中國歷史上才第一次出現(xiàn)了正式的、以海關(guān)命名的進出境關(guān)口。1840年鴉片戰(zhàn)爭以后，中國淪為半殖民地半封建國家，喪失了關(guān)稅自主權(quán)和海關(guān)行政管理權(quán)。為收回海關(guān)主權(quán)，培養(yǎng)我國自己的海關(guān)人才，清政府于1908年在北京創(chuàng)辦了稅務(wù)學(xué)堂，開創(chuàng)了我國海關(guān)高等教育的先河。1913年，北洋政府教育部批準(zhǔn)改名為稅務(wù)專門學(xué)校。在四十余年的辦學(xué)中，該校為中國海關(guān)培養(yǎng)了兩千余名專業(yè)人才。　　新中國的海關(guān)專業(yè)教育起步于1953年，以上海海關(guān)學(xué)校的設(shè)立為標(biāo)志。1980年經(jīng)國務(wù)院批準(zhǔn)，上海海關(guān)學(xué)校升格為上海海關(guān)?？茖W(xué)校。1996年更名為上海海關(guān)高等?？茖W(xué)校。2007年3月，教育部批準(zhǔn)在上海海關(guān)高等?？茖W(xué)校的基礎(chǔ)上設(shè)立上海海關(guān)學(xué)院。上海海關(guān)學(xué)院作為全國唯一系列設(shè)置海關(guān)類課程和專業(yè)的本科院校，承擔(dān)著傳播海關(guān)專業(yè)知識、培養(yǎng)海關(guān)專門人才、進行海關(guān)學(xué)術(shù)研究、開展海關(guān)國際交流與合作的重任?！　∩虾：ｊP(guān)學(xué)院的發(fā)展，事關(guān)人才培養(yǎng)重任，事關(guān)國家的海關(guān)大業(yè)，需要我們冷靜思考，科學(xué)規(guī)劃，抓住機遇，真抓實干，在新的起點上以新的辦學(xué)思路、新的辦學(xué)舉措、新的辦學(xué)業(yè)績來適應(yīng)海關(guān)和社會經(jīng)濟貿(mào)易發(fā)展的變化。為此，學(xué)院確立了走專業(yè)化、精品化、特色化的發(fā)展之路，分別設(shè)置了分屬管理學(xué)、經(jīng)濟學(xué)、法學(xué)和文學(xué)等學(xué)科門類的若干個本科和專科專業(yè)。為實現(xiàn)立足海關(guān)、服務(wù)社會、面向國際，把學(xué)院建設(shè)成為教育、培訓(xùn)協(xié)調(diào)發(fā)展，具有鮮明海關(guān)特色的高等學(xué)府的辦學(xué)目標(biāo)，學(xué)院將堅持黨和國家的教育方針，遵循教育教學(xué)規(guī)律，科學(xué)界定辦學(xué)定位，努力發(fā)揮辦學(xué)優(yōu)勢，逐步形成辦學(xué)特色，不斷提高教育培訓(xùn)質(zhì)量，全面提升學(xué)院的綜合實力和辦學(xué)水平，真正將上海海關(guān)學(xué)院辦成名副其實的海關(guān)人才培養(yǎng)基地?！　≡诤ｊP(guān)總署的領(lǐng)導(dǎo)和全國海關(guān)的支持下，升本后的上海海關(guān)學(xué)院在嚴(yán)格按照教育教學(xué)規(guī)律組織教學(xué)工作，夯實教學(xué)管理的基礎(chǔ)工作，切實加強教學(xué)監(jiān)控，狠抓人才培養(yǎng)質(zhì)量的同時，積極探索構(gòu)建以海關(guān)學(xué)為核心的學(xué)科群，探討海關(guān)學(xué)基礎(chǔ)理論，明確海關(guān)學(xué)的研究對象，建立包括海關(guān)管理學(xué)、海關(guān)法學(xué)、關(guān)稅學(xué)等在內(nèi)的二級學(xué)科理論體系，努力使中國海關(guān)擁有與自身地位相匹配的學(xué)科地位。為滿足迅速發(fā)展的海關(guān)高等教育的實際需要，學(xué)院根據(jù)教學(xué)需要和學(xué)院實際，著手組織編寫了這套“海關(guān)高等教育教材”（以下簡稱教材）。

內(nèi)容概要

《國際商務(wù)英語函電教程》內(nèi)容簡介：我國古代海關(guān)的起源，一般認(rèn)為是在西周，至今已有三千多年的歷史。其名稱幾經(jīng)變遷，經(jīng)歷過關(guān)、塞、關(guān)樓、津、市、市舶司、月港督餉館、鈔關(guān)、戶關(guān)、工關(guān)、榷關(guān)、常關(guān)等，直到清代康熙二十四年（1685年），中國歷史上才第一次出現(xiàn)了正式的、以海關(guān)命名的進出境關(guān)口。1840年鴉片戰(zhàn)爭以后，中國淪為半殖民地半封建國家，喪失了關(guān)稅自主權(quán)和海關(guān)行政管理權(quán)。為收回海關(guān)主權(quán)，培養(yǎng)我國自己的海關(guān)人才，清政府于1908年在北京創(chuàng)辦了稅務(wù)學(xué)堂，開創(chuàng)了我國海關(guān)高等教育的先河。1913年，北洋政府教育部批準(zhǔn)改名為稅務(wù)專門學(xué)校。在四十余年的辦學(xué)中，該校為中國海關(guān)培養(yǎng)了兩千余名專業(yè)人才。

書籍目錄

Part I Writing Basics　Unit 1 Writing Effectively——An Introduction to Business Correspondence forInternational Trade　Unit 2 Elements of a LetterPart Ⅱ Business Negotiation　Unit 3 Starting Business　Unit 4 Enqiuiries, Quotations and Offers　Unit 5 Credit and Status Enquiries　Unit 6 Sales Promotion　Unit 7 Orders and AcknowledgementsPart Ⅲ Execution　Unit 8 Payment　Unit 9 Urging the Establishment of and Amendment to L/C　Unit 10 Packing and Marking　Unit 11 Shipment　Unit 12 Marine Insurance　Unit 13 Agency　Unit 14 Complaints, Disputes, Claims and Their SettlementsPart IV Related Documents　Unit 15 Some Usual Documents Used in the Import and Export Business　Unit 16 Common Documents Used in the Business of Freight Forwarding ServiceAPPENDIX　Appendix I The Standard Two-Letter Abbreviations for States of the U. S. A. 　Appendix II The Standard Two-Letter Abbreviations for Provinces in Canada　Appendix III Commonly Used Abbreviations in Address　參考答案

章節(jié)摘錄

　　When you write a letter， you will have to consider how to write effectively. A persuasiveletter of sales promotion will certainly help increase business opportunity for your company whilean ambiguous letter of acceptance is but a waste of timet. To make your writing effective，you may follow some generally accepted principles. They can be summed up as six Cs， namely"Clearness"， "Comprehensiveness"， "Conciseness"， "Correctness"， "Consideratin" and"Courtesy”.　　Clearness is the most important characteristic of good business writing. It means conveyingyour message to the recipient without being misunderstood. Ambiguity， vagueness， clichrst~7and so forth are likely to make it difficult for people to understand what you want to express. Thewordy jargon "at this point in time" is certainly more difficult to understand than the simpleword "now" and the word "because" is a more direct word than the old expression "inasmuchas". It is always necessary to write in direct， plain and simple language.　　Comprehensiveness requires complete information the readers will need. Be sure to includeall the necessary information so as to avoid the trouble of busy exchange of correspondencewhich sometimes results in the loss of time and， what is worse， loss of opportunity. It isunderstandable that a company cannot make a correct decision based on incomplete information.　　Conciseness helps a lot to make business letters clear and effective. One simple way toshorten a document is to get rid of the unnecessary long words and phrases. Instead of writing，"A product with reasonable price and good quality will be more than we comed at this market ofours （18 words）"， just say， "A reasonably-priced good-quality product will sell fast at ourmarket （ 10 words） ". When writing "He made the statement that he agreed that a price cut wasnecessary （13 words） "， just ask yourself if it would be better to say "He agreed that a price cutwas necessary （8 words）". Please remember， in business letter writing， it is a wrong idea thatlong documents are better than short ones. Most readers， just like you， prefer short ones as theyare busy dealing with a pile of business letters daily.　　Correctness means observingtthe rules of spelling， grammar， punctuation， usage and soforth. If you write "While breaking into the computer s memory， the investigators captured thehackers"， the readers will be confused by the question： who broke into the computer smemory， the investigators or the hackers？If your document is full of careless writing errors，your readers will get impatient to read it and doubt the accuracy of your information or even theauthenticity of your writing.

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