怎樣寫英文商業(yè)文書

前言

學(xué)寫有效的商業(yè)文書是學(xué)習(xí)商業(yè)英語學(xué)生的最大難點(diǎn)。寫商業(yè)文書——不論是信函、報(bào)告還是辦公室間的通報(bào)——是與學(xué)習(xí)單詞、語法或句子結(jié)構(gòu)完全不同的訓(xùn)練。商業(yè)文書涉及商業(yè)關(guān)系和管理功能的基本原理。在這方面，從理論上說，每一種商業(yè)文書都包括三大部份，各部份又分為三小部分。這部份的詳細(xì)論述見“商業(yè)文書的基本原理”。當(dāng)你細(xì)察這些材料時(shí)，你的第一個(gè)反應(yīng)可能是這種寫作過程太費(fèi)力，太消耗時(shí)間。的確，在開始的時(shí)候是要花費(fèi)很多時(shí)間，但隨著你開始練習(xí)寫作并運(yùn)用這些原則，不久你就會(huì)發(fā)現(xiàn)它們是很自然的過程，你開始問自己有關(guān)的問題，而無需真的把它們寫在紙上。再者，并非所有的商業(yè)文書都涉及復(fù)雜的商業(yè)關(guān)系和問題。簡(jiǎn)單的信并不需要你有意識(shí)地去完成每個(gè)步驟。為了使學(xué)生們了解所寫的通信的商業(yè)背景，我們虛構(gòu)了一個(gè)公司坎多有限公司（CDC），它是一個(gè)生產(chǎn)健身設(shè)備的公司，生產(chǎn)車間和辦公室都設(shè)在中國(guó)北京。在適當(dāng)?shù)膱?chǎng)合，你將被賦予一個(gè)職銜，它反映在有關(guān)的商業(yè)背景下你所代表的部門或科室。本書分四大部分：首先，在第一章中著重講述商業(yè)文書的基本原理，這部分簡(jiǎn)要論述值得你認(rèn)真學(xué)習(xí)。第二章簡(jiǎn)要考察了句子結(jié)構(gòu)和段落。第三章提供給你一個(gè)練習(xí)寫簡(jiǎn)明段落的機(jī)會(huì)。從第四章開始練習(xí)寫涉及到各種問題的對(duì)外商業(yè)通信，緊接著是一節(jié)有關(guān)電信的簡(jiǎn)要論述。

內(nèi)容概要

商業(yè)文書包括商業(yè)往來信函、報(bào)告、辦公室工作規(guī)程及通報(bào)等。學(xué)寫英文商業(yè)文書有別于學(xué)習(xí)一般的英語單詞、語法和句子結(jié)構(gòu)。簡(jiǎn)明得體的商業(yè)文書能夠促進(jìn)商業(yè)的交往與發(fā)展，而掌握這種文書的寫作是學(xué)習(xí)商業(yè)英語的難點(diǎn)所在。《怎樣寫英文商業(yè)文書》首先概述了與商業(yè)往來和管理有關(guān)的基本原理，它是學(xué)寫英文商業(yè)文書者須掌握的一些原則。然后分章論述了商業(yè)文書的句子結(jié)構(gòu)和段落，并提供了段落寫作的實(shí)際練習(xí)。《怎樣寫英文商業(yè)文書》的重點(diǎn)在于論述在各種不同場(chǎng)合下商業(yè)文書寫作的要點(diǎn)和原則，并通過實(shí)際場(chǎng)景的模擬和練習(xí)，使讀者切實(shí)掌握有關(guān)的技能?！对鯓訉懹⑽纳虡I(yè)文書》作者Jane Plas在華工作教學(xué)多年，她所編寫的一些商業(yè)英語教程多以中國(guó)的商業(yè)場(chǎng)合為背景，是中國(guó)學(xué)生學(xué)習(xí)商業(yè)英語十分難得的教材。

作者簡(jiǎn)介

作者：(加拿大)Jane Plas

書籍目錄

PrefaceThe Underlying Philosophy of Business WritingThe Written CompositionWriting ParagraphsWriting LettersCategory 1: General Business LettersCategory 2: Personal Business LettersCategory 3: Letters relating to Human ResourcesCategory 4: Letters of Enquiry, Information, and RefusalCategory 5: Claim and Adjustment LettersCategory 6: Credit and Collection LettersCategory 7: Sales Promotion LettersTelecommunications, Telegraphic MessagesThe Inter-Office MemorandumCategory 1: Human ResourcesCategory 2: Employee RelationsPolicies and Procedures (Informal Format)Policies and Procedures (Formal Format)Writing ReportsManagement and Communication at Cando CorporationMetaphors, Idioms and ExpressionsApplication Letters and Curriculum VitaeANSWER KEY

章節(jié)摘錄

You should look on letters of enquiry and requests for information as anopportunity to foster goodwill and to develop mutually beneficial businessrelations. Letters of refusal should be written in such a way that the recipientwill understand and accept your explanation or the position you havetaken.It is unfortunate that many organizations today use form （i.e. pre-printedstandard） letters to respond to enquiries no matter how specific the enquiryand how irrelevant the form letter. Such letters are a discourtesy to the enquirer.Recipients who are sufficiently annoyed at responses that do not answer theirquestions often decide to do without the services of the respondent organization.They, literally, take their business elsewhere.If the number of enquiries received force a company to use a form letter, thenthat letter should be written in such a way that the standard data can besupplemented with answers to specific questions. The availability of sophisti-cated computer software makes such flexibility an easy task.If you respond to an enquiry about your company's products or services, youshould sell as well as inform. In other words, you should try to assess thepotential customer's needs and, if you require further details before you cananswer all questions, you should ask for them promptly.There will be occasions when you are unable to provide the requested infor-mation or render the required service. Letters of refusal are always difficult towrite because you cannot risk losing either goodwill or potential friendships. Thepoint you should remember, therefore, is to first of all express appreciation forthe writer's interest. Then you tell him or her directly （but not apologetically）that you cannot grant the request or provide the information, giving valid reasonsfor your refusal. If possible, you should refer the writer to alternative sourcesof information.Departmental responsibility for writing the kind of letters that follow varies fromone company to another. The responsibility may lie with a department of PublicRelations, Customer Relations, Marketing or Administrative Services, often de-pendent on the size and type of corporation.

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