出版時間:1999-10 出版社:中國對外經(jīng)濟貿(mào)易出版社 作者:諸梅華編 頁數(shù):257 字數(shù):189000
內(nèi)容概要
本教材在課文的選擇上,力求選擇內(nèi)容較新、語言較地道的素材——多數(shù)選用英美原文,還采用了日常業(yè)務往來的函電或經(jīng)貿(mào)短文為課文。內(nèi)容介紹主要業(yè)務環(huán)節(jié)或有關知識,以擴大賞視野,豐富知識,便于繼續(xù)深造。 本教材分上、下兩冊,每學期一冊。上冊配有單詞、中文注解及例句譯文;下冊注解中作對專業(yè)性較強的例句配有中文外,其他部分一概不附中文,以培養(yǎng)學生使用工具書的習慣和能力。第冊后附有課文譯文及練習答案,以供參考。 鑒于本書對象廣泛,條件差異,使用者可按各自程序采取不同的學習進度。
書籍目錄
Lesson One Marketing Lesson Two AdvertistingLesson Three Sending Samples and Placing Orders Lesson Four Packaging Lesson Five Foreign ExchangeLesson Six Documents Required for D/P Payment TermsLesson Seven Complaints and Handling ComplaintsLesson Eight How to Talk to Visitors on Your StandLesson Nine A Talk on EFN TreatmentLesson Ten Lloyd's of londonLesson Eleven Global Competition in a Changing World EconomyLesson Twelve The InternetLesson Thirteen The Internet:the Futurestic MarketplaceLesson Fourteen How a Cyberbiz WorksLesson Fifteen EDI and the InternetThe Chinese Versions of the Texts and Keys to the Exercises
圖書封面
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