商業(yè)環(huán)境

內(nèi)容概要

　　《商業(yè)環(huán)境》大體可分為四大模塊：模塊一主要闡述企業(yè)的目標(biāo)和責(zé)任；模塊二分別介紹企業(yè)的經(jīng)濟(jì)環(huán)境、社會(huì)環(huán)境及全球化對(duì)其影響；模塊三闡明企業(yè)的行為及市場(chǎng)環(huán)境：模塊四分析國(guó)際貿(mào)易的重要性及歐盟的發(fā)展?fàn)顩r。　　本書可作為高等?？茖W(xué)校、高等職業(yè)院校、成人高校、民辦高校的商業(yè)類、經(jīng)濟(jì)類、管理類專業(yè)及相關(guān)專業(yè)的基礎(chǔ)教材，也可作為在職商業(yè)人員培訓(xùn)及自學(xué)者的自學(xué)用書。

書籍目錄

MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATIONTASK 1 IDENTIFY THE MISSION, VALUES AND KEY OBJECTIVES OFAN ORGANIZATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1.1 ORGANIZATIONAL MISSION1.2 CORPORATE VALUES1.3 OBJECTIVES[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 MANAGE THE RIGHT STAKEHOLDERS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]2.1 STAKEHOLDER THEORY2.2 DEFINITION OF STAKEHOLDERS2.3 KEY STAKEHOLDERS IN A BUSINESS2.4 OTHER STAKEHOLDERS IN A BUSINESS[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIALRESPONSIBILITY[ OBJECTIVES][ TASK GUIDE ][ TASK ANALYSIS ]3.1 ETHICS IN THE WORKPLACE3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY3.3 AREAS OF SOCIAL RESPONSIBILITY3.4 SUMMARY OF BUSINESS RESPONSIBILITIES[ TASK EXPANSION ][ ABILITY TRAINING]MODULE 2 ECONOMIC, SOCIAL AND GLOBALENVIRONMENTTASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS ANDRESOURCES ALLOCATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1.1 THE PURPOSE OF ECONOMIC ACTIVITIES1.2 ECONOMIC SYSTEMS1.3 RESOURCES ALLOCATION & ECONOMIC SYSTEM1.4 SUMMARY OF ECONOMIC SYSTEM[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE ANDINDUSTRIAL POLICY[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS]2.1 THE MAIN FUNCTION OF SOCIAL WELFARE2.2 INDUSTRIAL POLICY2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBALECONOMY ON CHINA-BASED ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]3.1 MACROECONOMIC POLICY3.2 GLOBAL ECONOMY AND CHINA3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBALECONOMY[ TASK EXPANSION ][ ABILITY TRAINING ]MODULE 3 MARKET STRUCTURETASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINETHE PRICING AND OUTPUT DECISIONS OF BUSINESSES[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1.1MARKET STRUCTURE1.2 PERFECT COMPETITION1.3 MONOPOLY1.4 MONOPOLISTIC COMPETITION1.5 OLIGOPOLY1.6 SUMMARY[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONALRESPONSE[ OBJECTIVES ][ TASK GUIDE ][TASK ANALYSIS]2.1 SUPPLY & DEMAND2.2 PORTER'S FIVE MARKET FORCES2.3 SUMMARY OF MARKET FORCES[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPETHE BEHAVIOR OF A SELECTED ORGANIZATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]3.1 BUSINESS ENVIRONMENT3.2 ORGANIZATIONAL SWOT3.3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT[ TASK EXPANSION ][ ABILITY TRAINING ]MODULE 4 INTERNATIONAL TRADE AND THE WTODIMENSION FOR CHINA BUSINESSTASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TOCHINA BUSINESS ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]INTERNATIONAL TRADE, ECONOMIC INTEGRATION AND GLOBALMARKETS TO CHINA BUSINESS ORGANIZATION[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESSORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE 1[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ONCHINA BUSINESS ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINABUSINESS ORGANIZATIONS[ TASK EXPANSION ][ ABILITY TRAINING ]AppendixReference

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